The importance of being 'clickable'
I blogged before about my regular column on technology and higher education for Technology & Learning magazine. My latest article is now available:
Here's an excerpt:
In the Internet era, it's not enough to have good ideas or content.
People also have to be able to find you. Don Tapscott, author of Wikinomics,
puts it this way: "[The risk is] obscurity: the risk that one's work
will get lost in the vast digital wilderness of content and
voices....In today's information-soaked environment, writers and
content creators need to find ways to permeate people's consciousness." . . . [M]y academic colleagues are not clickable.
FYI, I sent Will Richardson a big thank you for his post that inspired the article.
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