Is Instant Gratification Really a Bad Thing?
The age of consumerism is a well known notion nowadays, and it breeds the idea that we have more freedom in choosing what we want and how to spend our money. With this freedom comes a desire to have our needs met instantly. Paul Roberts writes in his book, The Impulse Society, that “our entire consumer culture has elevated immediate gratification to life’s primary goal.” This is incredibly relevant right now with social media and people spreading their opinions and ideas on the Internet. If we want to see what our friends are up to, we check Facebook. If we want to see what’s trending in the news, we troll Twitter feeds. If we want to capture in time, we post on Instagram.
The popularity of these platforms is based on our desire for instant gratification – “I want something, and I want it now.” Online marketing expert Neil Patel writes in Entrepreneur, “waiting is hard, and there is an innate desire to have what we want when we want it.” That said, critics say that our need for immediate pleasure is fleeting and causes us to act impatiently.
In the world of business and particularly in crowdfunding, this is not necessarily a bad thing. Because even though there seems to be a presumption that people crave instant gratification with no consideration for long-term benefits, this is not necessarily true. Patel explains that, “once you give your customers some level of instant gratification, they will expect that same instantaneous response in future interaction.” For example, when someone donates to a crowdfunding campaign, they want to stay updated on how their donation has contributed to the success of the campaign, and that’s not a bad thing.
With constant access to email and social media, people do not want to wait, nor should they have to (especially when donating money is involved). The support and interaction from within a community of impassioned people around a common project and mission is in fact, a good thing, and that is what crowdfunding is all about.
There are simple ways to instantly gratify your community in addition to keeping them engaged. “One of the best forms of instant feedback is the downloadable product. You can easily provide a resource for people to download within just a few clicks,” explains Patel. This is perfect for crowdfunding because you can provide people with what they want by giving updates and rewards that can be accessed immediately – a digital image, a downloadable video, a social media shout-out. The possibilities are endless.
People do not like to wait anymore and that’s okay, especially with something as special and innovative as crowdfunding.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Research by neuroscientists at MIT's Picower Institute for Learning and Memory helps explain how the brain regulates arousal.
The big day has come: You are taking your road test to get your driver's license. As you start your mom's car with a stern-faced evaluator in the passenger seat, you know you'll need to be alert but not so excited that you make mistakes. Even if you are simultaneously sleep-deprived and full of nervous energy, you need your brain to moderate your level of arousal so that you do your best.
A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
When these companies compete, in the current system, the people lose.
- When a company reaches the top of the ladder, they typically kick it away so that others cannot climb up on it. The aim? So that another company can't compete.
- When this phenomenon happens in the pharmaceutical world, companies quickly apply for broad protection of their patents, which can last up to 20 years, and fence off research areas for others. The result of this? They stay at the top of the ladder, at the cost of everyday people benefitting from increased competition.
- Since companies have worked out how to legally game the system, Amin argues we need to get rid of this "one size fits all" system, which treats product innovation the same as product invention. Companies should still receive an incentive for coming up with new products, he says, but not 20 years if the product is the result of "tweaking" an existing one.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.