The Broad Brushstrokes of BMW
This week BMW and ad agency GSD&M revealed a campaign for the automaker's new Z4 sports car. "An Expression of Joy" is maybe the first campaign this year that makes overspending on an unneeded luxury seem like a good idea.
Art and luxury are often placed in the same category and it's safe to say most people are avoiding the temptation to buy either these days. But BMW has done something unique. Somehow, they've placed the Z4 in both categories while making it more accessible to the general public—that is, people who might appreciate the BMW brand and art but only when it hits them in the face.
Who wouldn't want to take an expensive sports car and cover it with paint? To me, the consumer, that's the point. All the commercials with zippy cars cruising down wet highways are meaningless if we can't buy them.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
The Canadian professor has an extensive collection posted on his site.
- Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
- Categories include literature, neuroscience, religion, and systems analysis.
- Having recently left Patreon for "freedom of speech" reasons, Peterson is taking direct donations through Paypal (and Bitcoin).
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
Despite incredible economic growth, it is not necessarily an investor's paradise.
- China's stock market is just 27 years old. It's economy has grown 30x over that time.
- Imagine if you had invested early and gotten in on the ground floor.
- Actually, you would have lost money. Here's how that's possible.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.