from the world's big
How much does "free" really cost?
In Life After Google, George Gilder writes that we're paying a heavy cost for "free."
- The famed technology and financial writer says we're paying for "free" with our most valuable resource: time.
- Gilder predicts that the lack of focus on security will be Google's downfall.
- He says decentralization offered by blockchain technology will be the only path forward.
Everyone loves free. It's hard to find any marketing pitch today without the word in it. There's always someone ready to give up the goods at no cost to you. Free has become such a bargain that the idea of paying for anything anymore seems antiquated and ludicrous.
Of course, nothing is truly free.
So the question: What are we actually paying with?
That's the argument that George Gilder makes in his nineteenth book, Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. Gilder's accolades are many. Thanks to his plea for supply-side economics and capitalism, he was Ronald Reagan's most quoted living author. While his ideas about religion are questionable—he supports intelligent design—he's also, somewhat ironically, been a leading technology thinker. In 1990, for example, he predicted computers would make television obsolete.
Around that time, the idea of a network of linked computers was just starting to emerge in the public consciousness. The revolution promised freedom, but it hasn't panned out that way. A handful of tech companies now dominate two economies: monetary, sure, but also attention. Apple, at least, makes a physical product, something Gilder supports. Google, however, relies on the concept of "free" to sell its advertising model. And Gilder thinks this will be its undoing.
Most alarmingly, in the race for attention (and hence, time), leading technology companies have sacrificed security, what Gilder calls "the most crucial part of any system." If security isn't considered from the outset, the architecture must be replaced. Because the promise of the early internet has turned into the exact opposite, companies like Google are not going to replace the infrastructure they've spent billions creating. Their fortresses have become prisons.
The concentration of data in walled gardens increases the cost of security. The industry sought safety in centralization. But centralization is not safe.
Decentralization, he continues, is much safer than having all your data tied up in one company's servers. Centralization creates conformity. In Skin in the Game, Lebanese-American risk analyst and author Nassim Nicholas Taleb discusses a previous powerhouse of conformity, IBM, which required its employees to wear white shirts and dark blue suits. Such uniform mentality served the employees well inside of the system. When Microsoft forced IBM to lay off many "lifers" as the internet emerged, however, "these people couldn't find a job elsewhere; they were of no use to anyone outside of IBM."
We are all part of Google's world, whenever we use Gmail or any of its many free applications. Yet someone—us—is paying for those services. Us. One of Gilder's ten rules of the cryptocosm (his term for the coming digital system run by blockchain) is that "time is the final measure of cost."
Photo: Alex Guillaume / Unsplash
That time is divided in many ways. Try to navigate the current world of digital journalism and you'll quickly find frustration in the load time (most fees associated with going online on your phone are thanks to ads), auto-play videos, pop-up banners, and ads that you can't shake no matter how diligently you scroll. Visit USA Today's site and you'll be met with an assault of all of these blockers to content and more. Actually, don't visit that site, unless you want to discover a ring of hell Dante could not have foreseen. Or, as Gilder puts it,
Google's Free World is a way of brazenly defying the centrality of time in economics and reaching beyond the wallets of its customers to seize their time.
And time is all we really have. If you want real "f*** you money," Taleb writes, then be broke. You might not feel rich, but you'll have all the time in the world—the true measure of freedom. While this sounds counterintuitive, that's likely because our intuition, which has been drilled into us ad nauseam for a century, is that money frees us so we have more time. Taleb argues the opposite: money steals time as we become dependent on acquiring the money that takes up all of our time.
Which is the model Google relies on. Without a tangible product all they can offer is distraction. No one at the end of their life says, "I didn't spend enough time on my phone." Yet that's the expensive cost of free, and we're all paying it handsomely.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
How can we promote the creation of new neurons - and why is it so important?
- Neurogenesis, the birth of neurons from stem cells, happens mostly before we are born - as we are formed in the womb, we are generating most of what we need after birth.
- After birth, neurogenesis is still possible in two parts of the brain: the olfactory bulb (which is responsible for our sense of smell) and the hippocampus (which is responsible for memory, spatial navigation, and emotional processing).
- Research from the 1960s proves creating new neurons as adults is possible, and modern-day research explains how (and why) we should promote new neuron growth.
Two parts of the brain can continue growing through neurogenesis<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkyMzk2NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwOTAwODc1MH0.4GDLlZmkwuD0-pJ0s0UWcUoYXMy95a-AM61a_QAlAeA/img.jpg?width=980" id="2e77e" class="rm-shortcode" data-rm-shortcode-id="4e23499fdf3b2185533979083fd02db7" data-rm-shortcode-name="rebelmouse-image" alt="brain made of twigs and plants concept of neurogenesis" />
Neurogenesis is still possible well into adulthood in two very important parts of the human brain.
Image by EtiAmmos on Shutterstock<p>Although most people are aware that aging or bad habits such as heavy alcohol use can contribute to the deterioration of our brains, not many of us give thought to how we can generate new brain cells.</p><p>Neurogenesis, the birth of neurons from stem cells, happens mostly before we are born - as we are formed in the womb, we are generating most of what we need after birth. </p><p><strong>After birth, however, neurogenesis is still possible in two parts of the brain:</strong></p><ul><li>The olfactory bulb, which is a structure of the forebrain that's responsible for our sense of smell. </li><li>The hippocampus, which is a structure of the brain located within the temporal lobe (just above your ears) - this area is important for learning, memory, regulation, of emotions and spatial navigation. </li></ul><p>Of course, when this information first came to light <a href="https://www.ncbi.nlm.nih.gov/pubmed/13860748" target="_blank">back in the 1960s</a>, the next natural question was: How do we promote neurogenesis in those areas where it's still possible? </p><p>Researchers today believe there are activities you can do (some of them may be things you already do on a daily basis) that can promote neurogenesis in your brain. </p><p><strong>Why is it important to promote the growth of new neurons in adulthood?</strong></p><p>We produce an estimated 700 million neurons per day in the hippocampus - this means by the time we reach the age of 50, we will have exchanged the neurons we were born within that area of the brain with new (adult-generated) neurons. </p><p>If we don't promote this exchange with the growth of new neurons, we may block certain abilities these new neurons help us with (such as keeping our memory sharp, for example). </p>
4 ways to promote neurogenesis in your brain<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkyMzk2Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNTE3NjczNH0.qyzh_AIUPKfaQIa1QEq4yTNCAAK9nYkH3HFV9vWXwww/img.jpg?width=1245&coordinates=0%2C0%2C0%2C104&height=700" id="64a68" class="rm-shortcode" data-rm-shortcode-id="ee1307fe2dd61ae425552da56db3c5ff" data-rm-shortcode-name="rebelmouse-image" alt="child playing trumpet concept of learning a new instrument neurogenesis" />
Learning a new instrument helps promote neurogenesis.
Photo by DenisProduction.com on Shutterstock<p><strong>Intermittent fasting</strong></p><p><a href="https://law.stanford.edu/2015/01/09/lawandbiosciences-2015-01-09-intermittent-fasting-try-this-at-home-for-brain-health/" target="_blank">A 2015 Stanford study</a> examined the link between <a href="https://www.healthline.com/nutrition/6-ways-to-do-intermittent-fasting#section1" target="_blank">intermittent fasting</a> and neurogenesis. Calorie restriction and fasting can not only increase synaptic plasticity and promote neuron growth but it can also decrease your risk of developing neurodegenerative diseases and boost cognitive function. </p><p><u>Two of the most common ways you can intermittently fast are: </u></p><ul><li>16 hours per day every day - this is a method where you are able to eat for an 8 hour period of the day and fast for 16 hours of the day. Many people begin their "fast" after dinner, pushing their morning meal far enough towards lunch that most of their "off" eating time happens while they are asleep anyways. </li></ul><ul><li>24 hours every week - this is a method where once a week you fast for an entire day. Some people prefer this method because the rest of the week can resume as normal - but for many, this is a difficult way to fast. </li></ul><p><strong>Traveling to new places</strong></p><p>While traveling is something many of us enjoy — scenic routes and new fun experiences — these things also promote neurogenesis while we're on vacation. <a href="https://www.chicagotribune.com/travel/ct-xpm-2014-01-28-sc-trav-0128-travel-mechanic-20140128-story.html" target="_blank">Paul Nussbaum</a>, a clinical neuropsychologist at the University of Pittsburgh, explains that the mental benefits of traveling are very clear.<br></p><p><em>"When you expose your brain to an environment that's novel and complex or new and difficult, the brain literally reacts. Those new and challenging situations cause the brain to sprout dendrites (dangling extensions) which grow the brain's capacity." </em></p><p><strong>Learning a new instrument</strong></p><p>The mental health benefits of music have long been studied, but did you know that learning a new instrument can promote new neuron growth? </p><p>According to <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2996135/" target="_blank">this 2010 study</a>, learning to play a new musical instrument is an intense, multisensory motor experience that requires that acquisition and maintenance of skills over your entire lifetime - which of course, promotes the new formation of new neural networks. </p><p>When is the best time to begin learning a new instrument? Childhood, of course. </p><p><em>"Learning to play a new musical instrument in childhood can result in long-lasting changes in brain organization," </em>according to the study mentioned above. </p><p>While learning an instrument in adulthood will also promote neurogenesis, children who began training with a musical instrument before the age of 7 have shown that they have a significantly larger corpus callosum (the area of the brain the allows communication between the two hemispheres of the brain) than many adults. </p><p><strong>Reading novels</strong></p><p>A study from <a href="http://esciencecommons.blogspot.com/2013/12/a-novel-look-at-how-stories-may-change.html" target="_blank">Emory University</a> showed there was an increase in ongoing connectivity in the brains of participants after reading the same (fiction) novel. </p><p>In this study, enhanced brain activity was observed in the region that control physical sensations and movement. Reading a novel, according to lead researcher Gregory Berns, can transport you into the body of the protagonist. </p><p>This ability to shift into another mental state is a vital skill that promotes healthy neurogenesis in those areas of the brain. </p>
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Crisis times tend to increase self-centered acts.
Paul Krugman on the Virtues of Selfishness<div class="rm-shortcode" data-media_id="7ZtAkm6C" data-player_id="FvQKszTI" data-rm-shortcode-id="828936bf6953080e9018307354c0c02b"> <div id="botr_7ZtAkm6C_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7ZtAkm6C-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7ZtAkm6C-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7ZtAkm6C-FvQKszTI.js"></script> </div> The Nobel Prize-winning economist on the virtues of selfishness.
Evolution Is Moving Us Away from Selfishness. But Where Is It Taking ...<div class="rm-shortcode" data-media_id="cyeqmYCb" data-player_id="FvQKszTI" data-rm-shortcode-id="6c5efecb56456e9acc25cf36935b1826"> <div id="botr_cyeqmYCb_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/cyeqmYCb-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/cyeqmYCb-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/cyeqmYCb-FvQKszTI.js"></script> </div>
Exploring Morality and Selfishness in Modern Times<div class="rm-shortcode" data-media_id="02eX1Cag" data-player_id="FvQKszTI" data-rm-shortcode-id="45cc6180db791f32683988fb52faff26"> <div id="botr_02eX1Cag_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/02eX1Cag-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/02eX1Cag-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/02eX1Cag-FvQKszTI.js"></script> </div> Philosopher Peter Singer discusses the state of global ethics.
Parenting could be a distraction from what mattered most to him: his writing.
Ernest Hemingway was affectionately called “Papa," but what kind of dad was he?