A survey of over 1,500 people in 10 countries suggests that when it comes to automation and the car buying and driving experience, more people are for it than against it. Cisco’s Customer Experience Report reveals that 50 percent of respondents would buy their car via an interactive kiosk regardless of whether human salespeople were present in the showroom, and 55 percent would be fine with conducting the entire transaction using videoconferencing. In addition, 64 percent had no problem with getting their cars serviced at a fully-automated dealership.
What’s the Big Idea?
As is the case with almost every transaction, the process of buying a car ultimately involves the simple exchange of data. Not only were respondents open to sidestepping the traditional purchasing process entirely, many reported that, once they got the car, they were willing to give up their personal data if it would help them save money on insurance (74 percent) or provide a “more custom driving experience” (65 percent). Perhaps the ultimate in custom driving would involve letting the car drive itself; 57 percent said they would trust driverless cars to get them around town.