Consumption is partly about pleasure: chocolate tastes good, silk feels soft and so on. But it is also about showing off, and what is deemed bragworthy has changed dramatically over time. In the 1950s it was about “keeping up with the Joneses”—amassing as much new stuff as your neighbours. Today everyone in the rich world has a washing machine, so people increasingly seek to advertise their hipness or virtue instead. Rather than buying their clothes from predictable European fashion houses, they trawl the world for exotic designs from Brazilian favelas or South African townships.
Adopting a healthy scepticism towards inherited ideas means “emptying the container of the Self.”
One of Jetoptera’s VTOLs is expected to reach speeds of around 614 mph, about as fast as a commercial jet airliner.
New blood types are regularly discovered by an unusual absence or an unusual presence — both of which can result in tragedy.
Humans are musical animals four million years in the making, explained by music expert Michael Spitzer.
Disease kills off 40% of farmed catfish. This gene protects them.