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Technology & Innovation

The Clicks and Mortar of Online Sales

If your product doesn’t need to be touched or demonstrated and is relatively small, your retail footprint is going to shrink. Bad news for retail clerks but exciting for entrepreneurs. because it could become easier to sell products in places that you couldn’t previously.Retail is going to shrink and proliferate. 

What’s the Latest Development?


Ecommerce now claiims 5-10% of retail spending and isn’t just found on sites like Amazon.com. We may be in a transitional phase like when early cars looked like horse carriages. Many current ecommerce websites are just better versions of catalogs. But a new crop (such as Square, Tesco’s QR/subway experiment, Apple’s self check-out) suggests a future where ecommerce is more of  of a “clicks & mortar” experience.

What’s the Big Idea?

If your product doesn’t need to be touched or demonstrated and is relatively small, your retail footprint is going to shrink big-time. That may be bad news for retail clerks, but it’s very exciting for entrepreneurs because it could become easier to sell products in places that you couldn’t previously.


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