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Technology & Innovation

Rethinking Innovation as an Investment in Customers, with Michael Schrage

Author Michael Schrage argues that the most successful forms of innovation are ones that include investments made in the human-capital capabilities of a company's customer base. Henry Ford and his impact on driving culture is a good example.

Innovation expert Michael Schrage tackles the issue of human capital in today’s featured Big Think interview. We typically think of human capital as the value of people we employ. Schrage wants to flip that assumption on its head. In his book, Who Do You Want Your Customers to Become?, Schrage suggests that the real innovative solution for companies is to invest in the human capital of your customers:


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