What Netflix's “Great Hack” tells us about the future of our data
- The world has recently been exposed to the dark side of social media as our personal information is shared with corporations, oftentimes without our knowledge.
- Netflix's "The Great Hack" covers the now-famous Cambridge Analytica scandal and paints a picture of our current privacy landscape.
- Blockchain and other decentralized ledger technologies could be the answer for increasing data security and transparency.
The world promised by the internet and social media is one where physical barriers are a thing of the past and communication is instantaneous. The current reality has some of that promise, with communication faster and better than ever before. However, along with this ease of communication comes a dark side that we have only recently been exposed to. In order to power our instant messaging, personalized newsfeeds, and one-click shopping, we have agreed to lease out our personal information, even data we are unaware of, to corporations which are singularly focused on maintaining their bottom lines at all costs.
The recent Netflix documentary, "The Great Hack", covers the Cambridge Analytica scandal, a breach that saw the information of millions of unwitting Facebook users exposed and exploited for political gain. The documentary focuses on a specific case, but the lessons it imparts and the picture it paints of our current privacy landscape are chilling, to say the least. We are more exposed to corporations' whims today than we have ever been, and they are increasingly willing to leverage the massive troves of data they have spent years collecting from us.
Our unfortunate status quo is not completely bleak, however. This emerging awareness about the precarious state of our privacy and data security has led to a mass movement that seeks to restore the balance. Data analytics, and especially predictive analytics, are key cogs in our tech future. They offer a significant upgrade for our ability to understand our world. However, the benefits of these technologies must be tempered with a real focus on users' privacy.
Are Data Analytics Catalyzing Dystopia?
There is not a shadow of a doubt that data is quickly becoming the most important commodity in the world. Beyond consumer data, every single industry and service produces troves of data every day. According to the world economic forum, a single connected car alone produces 4 terabytes of data daily, while Facebook itself generates 4 petabytes of data. The WEF estimates that by 2025, we will produce 463 exabytes of data worldwide, every day. In this climate, user data plays a particularly important role.
For corporations like Facebook, Amazon, Netflix, and Apple—as well as myriad smaller companies—user data is a foundational aspect of their business model. Improving content algorithms, tailoring ads, and providing more personalized experiences are all made possible by this data, though this is only the positive side.
The power of predictive analytics, as evidenced by "The Great Hack", is that this stockpile of user data—which includes everything we do online, from search terms to clicks and even our friends' activities—can be used for other, more nefarious purposes. In Cambridge Analytica's case, it was used to drive voters towards the Brexit and Trump campaigns by presenting tailored, biased content that reinforced the campaigns' points.
More importantly, however, are the emerging concerns about data security and analytics. With the number of companies that hold some or all our private information, the fact that there have been so relatively few breaches is surprising. Even so, a single breach—such as Cambridge Analytica—can expose the data of millions of users, many times without them being aware of it. In this environment, finding alternatives that do not hamper analytics but protect users is increasingly challenging, though not impossible.
The Future Is Not All Bad
The future of data is undoubtedly concerning, though it is not necessarily all dark. Technologies like blockchain and decentralized ledgers offer an alternative that provides a potential infrastructure for analytics that respects data privacy and security. The current ecosystem clearly benefits a small group of data holders and users—corporations.
Facebook, Google, Amazon, and others' terms and conditions give them almost exclusive access to users' personal data to use as they see fit, and unless it clearly benefits them—as in the Cambridge Analytica case—they are loath to share their capability. With such a dearth of access to valuable data, researchers, small businesses, and even private individuals have limited analytics capabilities. Moreover, they must trust the security of their data to researchers who are not concerned with their privacy or data safety.
Blockchain and DLT support an alternative that could deliver greater transparency and easier access to data and the tools needed for analysis thanks to their decentralized structure. One of the major complaints users and advocates have regarding major corporations' use of data is their lack of transparency about how data is collected, used, and with whom it is shared. Here, decentralized ledgers offer a seemingly ready-made response. By their nature, DLT systems make data transparent as any transaction or operation is instantly synced across every node in a network. Although reality does not always align with this theory, it does offer a greater guarantee that users can see how their data is being used.
Additionally, while major corporations continue to be hit and blindsided by data breaches and hacks, blockchain data storage promises to be more secure thanks to its encryption standards and the difficulty of breaching blockchains themselves. While this also remains largely theoretical due to the relative recency of the technology and its still-unproven claims, it could provide researchers significantly safer and better access to data analytics tools.
Avoiding the Dystopian Data Future
Users are decidedly behind in terms of protecting their data from corporations. We have already given away the keys to the kingdom, so to speak, but it does not have to be a permanent arrangement. The current landscape is undoubtedly dark—our data is in the hands of corporations which are all too happy to use it for any purpose that may enrich them—but it can become brighter. Should new alternatives to the current analytics and big data models prove worthy and effective, we could see a major shift in access and transparency when it comes to our data and how it's invariably monetized.
Dominique Crenn, the only female chef in America with three Michelin stars, joins Big Think Live this Thursday at 1pm ET.
Scientists discover the inner workings of an effect that will lead to a new generation of devices.
- Researchers discover a method of extracting previously unavailable information from superconductors.
- The study builds on a 19th-century discovery by physicist Edward Hall.
- The research promises to lead to a new generation of semiconductor materials and devices.
Credit: Gunawan/Nature magazine
Students who think the world is just cheat less, but they need to experience justice to feel that way.
- Students in German and Turkish universities who believed the world is just cheated less than their pessimistic peers.
- The tendency to think the world is just is related to the occurence of experiences of justice.
- The findings may prove useful in helping students adjust to college life.
The world is just? That’s news to a lot of people.<p>The study is the most recent addition to a long line of work focusing on the belief in justice, our behavior, and our reactions to evidence that might suggest injustice occasionally occurs. This study focuses on a personal belief in a just world, (PBJW) rather than a general belief in a just world (GBJW). The difference between them must be highlighted.</p><p>GBJW is the stance that justice prevails all over the world and that people tend to get what they deserve. PBJW is more focused on the individual's social environment and their belief that they tend to be treated justly. While several studies show PBJW correlates with a higher sense of well-being and a variety of other positive effects, a high GBJW is associated with less life satisfaction, negative behavior, and callousness towards the suffering of <a href="https://link.springer.com/book/10.1007%2F978-1-4939-3216-0" target="_blank">others</a>. This study controlled for GBJW, and focused on PBJW as much as possible. </p><p>To assure that culture was not a factor, the study included students at universities in both Germany and Turkey. </p><p>The researchers gave students at the four participating universities a series of questionnaires that asked if they ever cheated in class, if they perceived the world to be just, if they though that justice always prevailed everywhere, their tendencies towards socially appropriate behavior, their life satisfaction, and if they felt like they were treated justly by their teachers and fellow students. </p><p>The answers were statistically analyzed for relationships. While some of the connections seem trivially true, others were surprising. <strong></strong></p><p>PBJW turned out to only be an indirect predictor of if a student was likely to cheat. Both a belief in a just world and a lower likelihood of cheating were mediated by the justice experiences of the students, with more of these positive experiences lowering the rate of cheating and improving their belief in justice. This was also associated with higher levels of life satisfaction. </p><p>These effects existed across all demographics in both countries. </p>
What does this mean? Is a belief in justice a self-fulfilling prophecy?<iframe width="730" height="430" src="https://www.youtube.com/embed/6oMv-azHNCA" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p>In a way, it seems to be. People who have reason to think the world is just to them tend to interpret events in a way to sustain that belief and behave in a just manner. In a larger sense, the take away from this study is that experiences of justice, both from peers and instructors, is vital to student's wellbeing and understanding that the rules that exist about cheating are part of a larger, legitimate, system. </p><p>The researchers, citing previous studies on the perception of justice, note that "justice experiences (1) signal that university students are esteemed members of their social group, which in turn conveys feelings of belonging and social inclusion and (2) motivate them to accept and observe university rules and norms. These cognitive processes may thus strengthen their well-being and decrease the likelihood that they cheat."</p><p>The authors also suggest that if you want people (not only students) to act justly; consider treating them with "civility, respect, and dignity."</p><p>Sometimes, all it can take to help somebody act virtuously is to treat them well. Likewise, people treated harshly can rarely find reason to play by rules that don't protect them. The findings of this study will certainly add to the literature on how we perceive justice in the world around us, but might also help us remember that there are real consequences to our actions which can be much larger than we imagine. <strong></strong></p>
This could change how researchers approach vaccine development.
- The reason children suffer less from the novel coronavirus has remained mysterious.
- Researchers identified a cytokine, IL-17A, which appears to protect children from the ravages of COVID-19.
- This cytokine response could change how researchers approach vaccine development.
A member of staff wearing personal protective equipment (PPE) takes a child's temperature at the Harris Academy's Shortland's school on June 04, 2020 in London, England.
Photo by Dan Kitwood/Getty Images<p>Experts don't want to place kids at the back of the line, regardless of how strong their immune systems appear. At least one company, Moderna, <a href="https://www.businessinsider.com/coronavirus-vaccine-for-kids-moderna-plans-pediatric-trial-2020-9" target="_blank">hopes to begin testing</a> vaccines in pediatric volunteers by year's end.</p><p>Innate immune response is especially high during childhood (compared to adaptive immunity). This makes evolutionary sense: nature wants an animal to survive until its ready to procreate. Turns out the children in the study possessed high levels of cytokines that boost their immune response. The biggest impact is made by IL-17A, which appears to protect the youngest cohort from the ravages of the coronavirus. </p><p>While both age groups produced antibodies to fight off the infamous spike protein, adults that produce neutralizing antibodies actually suffer a <em>worse</em> fate. Herold says this "over-vigorous adaptive immune response" might promote inflammation, triggering acute respiratory distress syndrome (ARDS). </p><p>This matters for vaccine development. As Herold says, </p><p style="margin-left: 20px;">"Our adult COVID-19 patients who fared poorly had high levels of neutralizing antibodies, suggesting that convalescent plasma—which is rich in neutralizing antibodies—may not help adults who have already developed signs of ARDS. By contrast, therapies that boost innate immune responses early in the course of the disease may be especially beneficial."</p><p>Herold says current vaccine trials are focused on boosting neutralizing-antibody levels. With this new information, researchers may want to work on vaccines that boost the innate immune response instead. </p><p>With <a href="https://www.nytimes.com/interactive/2020/science/coronavirus-vaccine-tracker.html" target="_blank">at least 55 vaccine trials</a> underway, every piece of data matters. </p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank" rel="noopener noreferrer">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Researchers from the University of Toronto published a new map of cancer cells' genetic defenses against treatment.