from the world's big
By 2040, 60% of ‘meat’ won’t come from dead animals
Experts say two emerging meat alternatives will challenge the conventional meat industry.
- "Novel vegan meat alternatives" and cultured meat will likely become competitors to traditional meat products, the report says.
- The report was conducted by the consulting firm A.T. Kearney and was based on expert interviews.
- Cultured meat isn't yet on the market, but could be by 2021.
A new report predicts that 60 percent of the meat people eat in 2040 won't come from dead animals, but rather from plant-based substitutes and cultured meat. "The large-scale livestock industry is viewed by many as an unnecessary evil," the report states, adding later: "With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share."
The report — conducted by the consulting firm A.T. Kearney, and based on expert interviews — found that "classic vegan and vegetarian meat replacements as well as insect-based meat alternatives" probably won't disrupt the $1,000 billion conventional meat industry.
What could? The report identifies two candidates: novel vegan meat replacements, like the Impossible Burger, and cultured meat, which is grown in a lab and doesn't require killing animals. These unconventional meat alternatives have market potential because they taste similar to conventional meat. What's more, both are better for the environment than the conventional meat industry, whose supply chain — from feed production to methane emissions to meat processing — requires massive amounts of energy, and it's unlikely to become any more efficient.
So, for carnivores concerned about the environment, cultured meat could be a way to finally enjoy guilt-free meat. Most consumers seem up for giving it a shot. "Novel vegan meat replacements are marketable due to the trend toward semi-vegetarianism and their sophisticated sensory profile," the report states.
Interestingly, this also applies to cultured meat. In recent surveys, most respondents in Western countries are willing to taste cultured meat and half of them are willing to buy it regularly. Similar studies show that people in India and China are particularly interested in cultured meat. Crucial for consumer acceptance is to educate society to point out the benefits of cultured meat.
Cultured meat will likely hit markets by 2021, experts say. The meat alternative wields great potential because it requires relatively little arable land and water, and because the production process will only become more efficient as the industry grows in scale.
Meat alternatives offer hope for a looming problem: How are we going to feed the world's growing population, which is expected to soar from 7.6 billion in 2018 to 10 billion in 2050? Whatever the answer, it's clear that the inefficiency of the conventional meat industry is a major obstacle, considering more than half of global agricultural production is used to feed livestock, not people.
- Lab-Grown Meat's Main Obstacle is Quickly Disappearing - Big Think ›
- Plant-based meats bloom as coronavirus spoils meat industry - Big Think ›
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A recent study on monkeys found that stimulating a certain part of the forebrain wakes monkeys from anesthesia.
- Scientists electrically stimulated the brains of macaque monkeys in an effort to determine which areas are responsible for driving consciousness.
- The monkeys were anesthetized, and the goal was to see whether activating certain parts of the brain would wake up the animals.
- The forebrain's central lateral thalamus seems to be one of the "minimum mechanisms" necessary for consciousness.
Pixabay<p>When the team electrically stimulated a part of the brain called the central lateral thalamus, located in the forebrain, the monkeys woke up: they opened their eyes, blinked, reached out, made facial expressions and showed altered vital signs. </p><p>"We found that when we stimulated this tiny little brain area, we could wake the animals up and reinstate all the neural activity that you'd normally see in the cortex during wakefulness," Saalmann told Cell Press. "They acted just as they would if they were awake. When we switched off the stimulation, the animals went straight back to being unconscious."</p><p>This area of the brain may function as an "engine for consciousness," Redinbaugh told Inverse. Although past studies have shown that electrical stimulation can arouse the brains of humans and animals, the new findings are unique because they reveal which specific neural interactions appear to be minimally necessary for consciousness.</p><p>"Science doesn't often leave opportunity for exhilaration, but that's what that moment was like for those of us who were in the room," Redinbaugh told <a href="https://www.inverse.com/science/first-squid-mri-study-brain-complexity-similar-dogs" target="_blank"><em>Inverse</em></a><em>.</em></p>
Future applications<p>The team said the findings could have many applications down the road, but more research is needed.</p><p>"The overriding motivation of this research is to help people with disorders of consciousness to live better lives," Redinbaugh told Cell Press. "We have to start by understanding the minimum mechanism that is necessary or sufficient for consciousness, so that the correct part of the brain can be targeted clinically."</p><p>"It's possible we may be able to use these kinds of deep-brain stimulating electrodes to bring people out of comas. Our findings may also be useful for developing new ways to monitor patients under clinical anesthesia, to make sure they are safely unconscious."</p>
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Crisis times tend to increase self-centered acts.
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