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Inside Story on “Deadly” Insurance PR

As a former senior executive in the health industry, Wendell Potter details in a new book its dirty tactics at garnering both public and presidential support.

I had quit my job as head of public relations at CIGNA…because I could no longer serve in good conscience as a spokesman for an industry whose routine practices amount to a death sentence for thousands of Americans every year. I did not intend to go public as a critic of the industry. But it gradually became clear to me that the industry’s duplicitous PR strategy was going to manipulate public opinion and likely shape health care reform in ways that would benefit insurance company executives and their Wall Street masters far more than most other Americans.


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