Officials in a growing number of cities and towns across Peru are promoting the benefits and virtues of being married by staging collective weddings involving as many as hundreds of couples at once. In one town, San Juan de Miraflores, nearly 170 couples were married by Mayor Adolfo Campos outside his office while relatives watched from bleachers erected nearby. The ceremony came complete with a reception at which couples posed for free photos and were served slices of wedding cake.
What’s the Big Idea?
Peru has one of the lowest marriage rates in South America partly because of an old tradition, sirvinacuy, which treats cohabitation as sufficient proof of commitment. However, that’s not enough for local governments, which require proof of marriage before enabling partners to benefit from certain legal and economic rights. The upswing in the country’s economy also has officials wanting to create “the sort of urban infrastructure that will help everyone in this district have a better quality of life,” Campos told the assembled couples at the event. “[E]ach one of you…with your families, are responsible for the infrastructure of your homes.”
According to a research firm, Chinese could be consuming 5 million extra metric tons’ worth of packaged food by 2015. The reasons mirror America’s past; the potential consequences mirror America’s present and future.