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Technology & Innovation

Google’s Fashion Algorithms

Google has combined the powers of fashion nerds and computer nerds to create an algorithmic personal shopper that isn’t lying when it says something looks great on you.

Google has recently created, a shopping site that seeks to imitate the glorious experience of browsing through a store stuffed with limitless racks of clothes. The site features advanced search filters to make it easier to find the perfect clothing item you’ve imagined in your head and are sure must exist somewhere in reality. … Better sifting, Cathy Horyn says at The New York Times. When you pick “whatever your style preference—classic, romantic, casual—the inspiration panel automatically adjusts for them, like a support group that can read your mind with surprising precision.”


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