5 new female-led companies achieve billion-dollar status

That's five more unicorns than the previous three years combined.

  • Five female-led tech startups have achieved unicorn status — $1B valuation — this year.
  • Ellevest CEO and cofounder Sallie Krawcheck says that women need to begin negotiating on day one in their career.
  • Krawcheck also notes that the upcoming "retirement savings crisis" is really a women's crisis.


Unicorns are mythical creatures that captured popular imagination long ago — and even today! In the business world, unicorn companies are an equivalent chimera— they're mythical to start-up founders who dream of joining billion-dollar valuation club. At the moment, there are 357 companies worldwide that have achieved this status (358 if you count Jay-Z as a business, man).

This year has been especially good for a particular segment of the unicorn club: female-led companies. Five women-led U.S.-based tech startups became legendary this year, five more than in the previous three years. Those startups are:

  • ezCater: a business catering company representing over 62,000 restaurants in America. Stefania Mallett is a cofounder.
  • Glossier: a millennial makeup company that leverages Instagram to sell in-house brands. The founder and CEO is Emily Weiss.

This news of barriers being crossed — not to mention the value created by women — comes in the wake of increased discussions about the gender pay gap. Of course, these new additions are unicorns (rarities) within a field of unicorns, but the fact that successful female-led companies are joining what has predominantly been a boy's club suggests we're heading in a more egalitarian direction.

At the very least, in terms of representation.

Guy Raz with Away Co-Founder, Jen Rubio

While it would be nice to imagine that companies succeed based on the merits of their idea and implementation, this has long not been the case. Implicit bias isn't only involved in cases of race; gender-based decisions (such as funding and hiring) are guided by internal biases as well. In her Big Think Edge video, Ellevest CEO and cofounder Sallie Krawcheck says this affects every pay grade at a company, not only C-level employees — and pay grade is often the contention.

Krawcheck advises women to immediately negotiate upon entering the workforce. Having managed companies for years, she says that men would regularly stroll into her office prior to bonus season to state their expectations. Over and over, they overshot what they were budgeted for.

Women, in contrast, rarely stated what they expect. Even someone aware of the pay gap, like Krawcheck, still falls victim to stated expectations. She might not pay the men what they expected, but often they receive more than women of the same caliber.

To empower yourself in preparation for asking for a raise or stating your bonus expectation, Krawcheck suggests understanding the metrics of your company. What is your client satisfaction score? How many new clients have you landed? What are your sales figures?

Whatever industry you're in, knowing how your role fits into the overall company structure benefits both you and the organization. Display evidence of your success so that management recognizes your achievements. We live in a world where the loudest often succeed, so be loud, or at least louder than silent.

Jennifer Hyman, CEO & Co-Founder, Rent The Runway speaks at WeWork x Rent The Runway Partnership Launch Event on October 18, 2018 in New York City. Photo credit: Thos Robinson/Getty Images for WeWork

Krawcheck goes on to say that the retirement savings crisis in America — 40 percent of middle-class older workers are likely be poor or near that threshold over the next dozen years — is actually a crisis in women:

"We retire with two-thirds the money of men and we live six to eight years longer. Eighty percent of nursing home residents are women. So it really is, while we're not used to thinking about it through a gendered perspective, it is really a women's issue."

This is why Krawcheck tells women to invest, another heavily male-dominated field. Equal financial status means you don't have to cater to the other gender, which is a confidence booster. The longstanding myth of the dependent women needs to fade as women achieve equal pay. Suddenly it's not only men asking for the raise or increasing their chance for a larger bonus. When women make demands, the bonus pool is more fairly spread around.

As the unicorns above show, we are moving in the right direction, though much more work needs to be done. As Krawcheck notes, the more women claim their financial worth, the more level the playing field. Hashtag activism won't get you inside management's door. You have to cross the barrier yourself. Fortunately, we can all be inspired by the founders above, who each did just that.

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Stay in touch with Derek on Twitter and Facebook.

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  • Domino's partnered with the Silicon Valley startup Nuro to have robot cars deliver pizza.
  • The trial run will begin in Houston later this year.
  • The robots will be half a regular car and will need to be unlocked by a PIN code.

Would you have to tip robots? You might be answering that question sooner than you think as Domino's is about to start using robots for delivering pizza. Later this year a fleet of self-driving robotic vehicles will be spreading the joy of pizza throughout the Houston area for the famous pizza manufacturer, using delivery cars made by the Silicon Valley startup Nuro.

The startup, founded by Google veterans, raised $940 million in February and has already been delivering groceries for Kroger around Houston. Partnering with the pizza juggernaut Domino's, which delivers close to 3 million pizzas a day, is another logical step for the expanding drone car business.

Kevin Vasconi of Domino's explained in a press release that they see these specially-designed robots as "a valuable partner in our autonomous vehicle journey," adding "The opportunity to bring our customers the choice of an unmanned delivery experience, and our operators an additional delivery solution during a busy store rush, is an important part of our autonomous vehicle testing."

How will they work exactly? Nuro explained in its own press release that this "opportunity to use Nuro's autonomous delivery" will be available for some of the customers who order online. Once they opt in, they'll be able to track the car via an app. When the vehicle gets to them, the customers will use a special PIN code to unlock the pizza compartment.

Nuro and its competitors Udelv and Robomart have been focusing specifically on developing such "last-mile product delivery" machines, reports Arstechnica. Their specially-made R1 vehicle is about half the size of a regular passenger car and doesn't offer any room for a driver. This makes it safer and lighter too, with less potential to cause harm in case of an accident. It also sticks to a fairly low speed of under 25 miles an hour and slams on the breaks at the first sign of trouble.

What also helps such robot cars is "geofencing" technology which confines them to a limited area surrounding the store.

For now, the cars are still tracked around the neighborhoods by human-driven vehicles, with monitors to make sure nothing goes haywire. But these "chase cars" should be phased out eventually, an important milestone in the evolution of your robot pizza drivers.

Check out how Nuro's vehicles work: