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Facebook finally unveils its cryptocurrency. What we know about Libra so far.
Facebook was careful to say that Libra is not maintained internally and is instead serviced by a non-profit collective of companies.
- Facebook has just announced its new cryptocurrency, Libra.
- Early investors include many of the world's leading companies, implying they will accept Libra as payment
- The announcement was met with a mixed response, but only time will tell how Libra will be received
In a much-anticipated announcement on Tuesday, Facebook introduced the world to its new cryptocurrency Libra which is slated for launch in 2020 and will allow the popular social media giant's 2.4 billion members (and anyone with a smartphone) to quickly and inexpensively send money to each other and transact with businesses that have a presence on the Libra blockchain.
Facebook's goal for the new stablecoin—which will be pegged to a basket of fiat currencies like the US Dollar and Euro—is to provide an accessible financial system to the world's 1.7 billion unbanked inhabitants. As both a "cryptocurrency and a global financial infrastructure," Facebook was careful to say that Libra is not maintained internally and is instead serviced by a non-profit collective of companies participating in the ecosystem.
Facebook opts for a centralized yet shared model
The UI of the Calibra Wallet.
Members of this collective, based in Switzerland and known as the Libra Association, must pay at least $10 million to join. They will then be responsible for validating Libra transactions, administering the fund which backs its value, and voting on how to allocate the association's capital towards socially conscious initiatives. Founding members so far include ride-sharing companies Uber and Lyft, as well as eBay, Spotify, PayPal, Visa, and Mastercard.
Their early investment implies that these businesses will accept Libra as payment once the cryptocurrency launches alongside its Calibra wallet, which was also part of Facebook's announcement. Participation by these companies suggests how users might obtain and eventually use Libra. While Facebook is capable of hosting air drops to spread the word and vision, Visa and Mastercard's collaboration with Libra indicates that the stable coin may be directly purchasable via credit card.
Will Libra be welcomed by the crypto community?
Facebook's announcement has already whipped up a storm in the space with many leaders in the crypto community voicing their opinions.
Justin Sun, the founder of Tron who recently paid $4.75 million to have lunch with Warren Buffet, thinks this will be a great thing for the space saying, "Facebook and Libra. I feel a huge FOMO and bull run for crypto is on its way."
However Jeremy Dahan, CEO of diamDEXX, a stablecoin backed by diamonds, is giving a more balanced view, stating:
"We're still waiting for more information, but this roll out will be met with mixed feelings from the crypto community at large. On the one hand, Facebook has billions of users who can, in a single day trigger a wider acceptance of cryptocurrencies. On the other, a project such as this by such a massive, centralized company is a far cry from the ideals upon which the crypto community is based. Privacy concerns come to the forefront for a stablecoin being offered by a company such as Facebook, who have had many issues in this area in the past."
Will Libra liberate or limit world finance?
Using Libra for payments will be easy, as it will be integrated directly with the Facebook Messenger application as well as WhatsApp, and probably with other Facebook properties as well (such as Instagram). However, it's not yet clear which countries will gain access to Libra first, especially with a regulatory backdrop for cryptocurrency that varies drastically between sovereign borders. Just hours after its announcement, US lawmakers were already asking Facebook to halt the rollout of Libra until they could hold hearings on the subject.
It's yet unclear whether Facebook will have the lobbying power to launch Libra according to its optimistic timeline, especially when many lawmakers are already seeking to limit the social media leader's reach. What is clear, however, is that Facebook is waving the checkered flag for blockchain and cryptocurrency's race to the mainstream consciousness.
- Why Facebook has banned all bitcoin advertising - Big Think ›
- Google, Facebook, and others are doubling down on crypto - Big Think ›
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Your favorite color can be linked to various personality traits, motivation, and productivity levels in your life.
- Color psychology has been used in marketing and branding for years, but research in the last decade has taken color psychology and applied it to human personality traits.
- Colors aren't merely associated with various feelings but can actually shape our perceptions and personalities.
- Various studies across multiple years have given us insight into what each color represents in regards to our personality, work ethic, and motivation levels.
What is color psychology?<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkzNDU4MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0Mzc2Mzk4NX0.KqHFgzhzl-dKmUvgDZsYGEDgDPVU40mA2mV1GLb1a68/img.png?width=1500&coordinates=0%2C0%2C0%2C0&height=1314" id="109d8" class="rm-shortcode" data-rm-shortcode-id="42ec0b499017c39ed1e3df32308370c2" data-rm-shortcode-name="rebelmouse-image" alt="The Logo Company color marketing infographic" />
Colors have been used strategically in branding for years.
Image by The Logo Company<p>Many people are unaware of the impact colors have on our thoughts, emotions, and behaviors in everyday life.</p><p>It's extremely likely that you have purchased something in a store or chosen one product over another due to what brands call color marketing: targeting brands, colors, and adverts based on colors that will influence you to buy. </p><p>You can see in the infographic above that companies that want to be associated with dependability (Dell, HP, IBM) use the color blue. Companies that want to be known for being exciting and fun (Fanta, Amazon, Nickelodeon) use a splash or orange. </p><p>Color psychology is being used around us every single day and not only in what brands we buy, but also in how we react to our environment. Extending color psychology into the realm of personalities is about proving that colors aren't just about what looks the best, but about what meaning we subconsciously attach to those colors, and how to use that to benefit our lives.</p>
What your favorite color says about your personality<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkzNTc2Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NTc2MTU1NH0.iLH4yQoMFZMDW1YJo1YRMR8jOZDfDd3PFdu_IynkBcM/img.jpg?width=980" id="6e5e9" class="rm-shortcode" data-rm-shortcode-id="5b38c0f7793933f9ab35a61a2f7bb14a" data-rm-shortcode-name="rebelmouse-image" alt="child holding crayons" />
A new study looks at what would happen to human language on a long journey to other star systems.
- A new study proposes that language could change dramatically on long space voyages.
- Spacefaring people might lose the ability to understand the people of Earth.
- This scenario is of particular concern for potential "generation ships".
Generation Ships<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="a1e6445c7168d293a6da3f9600f534a2"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/H2f0Wd3zNj0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Many of the most popular apps are about self-improvement.
Emotions are the newest hot commodity, and we can't get enough.