This is how we might explore the internet after Google

Can algorithms use collective knowledge to make us all internet explorers?

Photo credit: Amanda Tipton via Flickr
  • Google has come under scrutiny lately for its dominance over the flow of information on the internet.
  • TagTheWeb is researching a method to allow the "wisdom of the crowd" to categorize the internet more effectively.
  • With or without Google, the internet looks to change significantly in the future, in ways we may not be ready for.

The internet is always changing. It reached a billion websites in 2014, and it'll probably collect another billion by next year. On Internet Live Stats, the counters for Google searches, emails sent, and tweets tweeted climb faster than the U.S. National Debt. As of this writing, the internet traffic for today has amounted to 5 billion gigabytes of data.

This supply of data is incomprehensibly large — way too much for anyone to shift through just to find out which movie stars Bruce Campbell as a mummy-hunting Elvis Presley. Clearly, we need a curator to shift through this data and inform us that Campbell got his uh-huh on in Bubba Ho-Tep.

For many Google is the curator of choice, and as far as overlords curators go, Google's great. Its searches are quick and responsive. It limits vast amounts of spam and parked domains from cropping up its in results. And those doodles and Easter eggs are a blast.

But some researchers are looking at a new way to navigate the internet, one that doesn't require Google.

How Google curates the internet for you

Photo credit: Arthur Osipyan via Unsplash

Search engines such as Google's build their indexes through a process called web crawling. Web crawlers explore webpages to gather data on its content, links, keywords, and the like. The crawlers then send these data back to the search engine where an algorithm uses them create an index of pages. When you enter search terms, the algorithm matches those terms to its index and displays results based on its internal ranking system.

That's the basic recipe for the search engine sauce. But different engines each add their own proprietary ingredients to their algorithms, such as speed, number of webpages crawled, how it weighs a website's content, and what information it has on you to personalize your results. Basically, just like how all Italian restaurants use tomatoes for the base of their marinara sauce, but each sauce is unique based on its combination of oregano, basil, and (heaven forbid!) mushrooms.

You may have noticed a potential issue here. While Google does a great job of navigating the internet for you, it is ultimately the one in charge. You see the sites it chooses for you, and you have little control over how its algorithm decides what sites meet your needs. For example, last year the European Union accused Google of violating antitrust law by rigging its search results to favor Google's products.

This dominance over the flow of information has consequences, not only for Google's competition but also for the information available to the user. That's where TagTheWeb comes in.

Many hands make light categorization

TagTheWeb is an experiment designed to create a general-purpose system to categorize content on the web. It's the brainchild of Brazilian researchers Jerry Fernades Medeiros, Bernardo Pereira Nunes, Sean Wolfgand Matsui Siqueria and Luiz André Porest Paes Leme, who demoed their initial findings at the 2018 European Semantic Web Conference.

They based their search tool on the Wikipedia Categorization scheme, with the stated goal of "automatically categoriz[ing] any text-based content on the Web according to the collective knowledge of Wikipedia contributors."

The process uses three steps. First, text annotation structures information from unstructured sources. Then categories are extracted by looking at relationships shared by that information. Finally, they generate a "fingerprint" for main topic categories for easy retrieval and comparison of documents.

The result is a classification system driven by people and common sense, the "wisdom of the crowd," not domain experts like Google.

TagTheWeb is still in its experimental phase, so it will be a while before it upends any online paradigms. If you want to try it out, you can find them at

Brave new world wide web

Former Google CEO Eric Schmidt foresees that the U.S. and China's different approaches to free speech may break the internet into two. Image source: Wikimedia Commons

Even if TagTheWeb doesn't take off, plenty of other changes will come to the internet in the coming years. That's the nature of the e-beast. Here are some of the more far-reaching forecasts about the internet's future:

An internet adolescence. The World Economic Forum foresees a tightening of regulations on the internet. It predicts governments will put pressure on platforms to police their content more efficiently, take action to legislate more stringent digital privacy protections, and embrace broader definitions of antitrust laws to curb Silicon Valley's monopolistic practices.

Split consensus. According to a Pew Research survey, experts are split as to whether technology can curb the internet's penchant for misleading stories. Forty-nine percent believe that technological innovations will help lessen the spreading of lies, while 51 percent believe the situation won't improve.

A tale of two internets. Former Google CEO Eric Schmidt believes the internet will split in two. One internet will be China-led, the other U.S.-led. Google's Dragonfly prototype is allegedly a search engine designed to meet China's strict censorship practices. Schmidt worries bifurcation will occur as other countries fall under China's infrastructural influence and adopt its suppressed version.

"If you think of China as like, 'Oh yeah, they're good with the Internet,' you're missing the point," Schmidt said. "Globalization means that they get to play too."

Will any of these predictions come to pass? Who can say? The only that that is certain is that the internet is always in flux, and it won't be the same tomorrow as it is today.

A still from the film "We Became Fragments" by Luisa Conlon , Lacy Roberts and Hanna Miller, part of the Global Oneness Project library.

Photo: Luisa Conlon , Lacy Roberts and Hanna Miller / Global Oneness Project
Sponsored by Charles Koch Foundation
  • Stories are at the heart of learning, writes Cleary Vaughan-Lee, Executive Director for the Global Oneness Project. They have always challenged us to think beyond ourselves, expanding our experience and revealing deep truths.
  • Vaughan-Lee explains 6 ways that storytelling can foster empathy and deliver powerful learning experiences.
  • Global Oneness Project is a free library of stories—containing short documentaries, photo essays, and essays—that each contain a companion lesson plan and learning activities for students so they can expand their experience of the world.
Keep reading Show less

The Universe Shouldn’t Exist, CERN Scientists Announce

BASE particle physicists have discovered a very precise way to examine antimatter.

The Veil Nebula. Credit: By Jschulman555 - Own work, Wikipedia Commons.
Surprising Science

Thank your lucky stars you’re alive. It’s truly a miracle of nature. This has nothing to do with spirituality or religion and everything to do with science. Life itself may not be the miracle. Although we haven’t found it elsewhere yet, our galaxy alone is so replete with Earth-like planets that, mathematically speaking, one of them must hold life, even if it’s just the microbial variety. Intelligent life may be another matter.

Keep reading Show less

Ashamed over my mental illness, I realized drawing might help me – and others – cope

Just before I turned 60, I discovered that sharing my story by drawing could be an effective way to both alleviate my symptoms and combat that stigma.

Photo by JJ Ying on Unsplash
Mind & Brain

I've lived much of my life with anxiety and depression, including the negative feelings – shame and self-doubt – that seduced me into believing the stigma around mental illness: that people knew I wasn't good enough; that they would avoid me because I was different or unstable; and that I had to find a way to make them like me.

Keep reading Show less

Sexual activity linked to higher cognitive function in older age

A joint study by two England universities explores the link between sex and cognitive function with some surprising differences in male and female outcomes in old age.

The results of this one-of-a-kind study suggest there are significant associations between sexual activity and number sequencing/word recall in men.
Image by Lightspring on Shutterstock
Mind & Brain
  • A joint study by the universities of Coventry and Oxford in England has linked sexual activity with higher cognitive abilities in older age.
  • The results of this study suggest there are significant associations between sexual activity and number sequencing/word recall in men. In women, however, there was a significant association between sexual activity in word recall alone - number sequencing was not impacted.
  • The differences in testosterone (the male sex hormone) and oxytocin (a predominantly female hormone) may factor into why the male cognitive level changes much more during sexual activity in older age.
Keep reading Show less
Scroll down to load more…