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Technology & Innovation

Cheap Food’s True Price

The real cost of cheap pineapples in the UK is carried by Costa Rica, where sprays and pesticides eliminates biodiversity and endanger public health.

“It seems miserly to complain when supermarkets generously ease a little of the burden by slashing the cost of small treats like a pineapple, or day-to-day basics like milk. It is only when more record supermarket profits are announced that it seems it doesn’t quite add up.” “The real cost of producing cheap food is very high indeed. Selling pineapples at giveaway prices in the UK means the real cost is borne in Costa Rica, where the process of applying up to 16 different chemicals in sprays and pesticides eliminates biodiversity and endangers the health of the people who live and work nearby.”


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