Amazon becomes world’s most valuable brand, beating Google and Apple
The report comes amid calls for antitrust investigations into big tech.
- Amazon's brand is valued at $315.5 billion, according to BrandZ Top 100 Most Valuable Global Brand ranking 2019.
- Apple comes second at $309.5 billion, and Google is third at $309 billion.
- "There is something going on in terms of monopoly," President Donald Trump said on Monday, referring to big tech companies.
With a brand value of $315.5 billion, Amazon is now more valuable than Apple and Google, according to BrandZ Top 100 Most Valuable Global Brand ranking 2019.
"It was not a surprise, but it was not inevitable," wrote BrandZ CEO David Roth, adding that few could have predicted the company's success when it was just an online bookseller in the 1990s. Roth added: "With its devotion to removing friction from every part of the customer experience, Amazon has changed what consumers expect from brands. With its pioneering efforts in cloud computing, Amazon has changed what businesses expect from their suppliers and partners."
Apple comes second at $309.5 billion, and Google is third at $309 billion. BrandZ bases its annual report on companies' financial performance, using data from Kantar Worldpanel, and interviews with millions of consumers.
One reason Amazon tops the list is because it's dominating a variety of retail categories, Doreen Wang, Kantar's global head of BrandZ, told CNBC.
"Amazon's phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions," she said. "The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints."
Amazon has been positioning itself to become much more than an online retailer. In the past year, the company has invested billions of dollars in new ventures, including self-driving car start-up Aurora, online pharmacy PillPack, food-delivery company Deliveroo, a new headquarters, electric truck start-up Rivian, and Project Kuiper, which would provide high-speed internet service via thousands of satellites.
"Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future," Roth told CNBC.
But some — namely, President Donald Trump — have expressed concern over the mammoth success of companies like Amazon, Google, Apple and Facebook.
"There is something going on in terms of monopoly," Trump told CNBC on Monday.
Last week, reports suggested that the Federal Trade Commission and the Department of Justice could soon open antitrust investigations into big tech companies. This increased scrutiny seems to be coming from both sides of the aisle.
Amazon responded to Warren: "And sellers aren't being 'knocked out' - they're seeing record sales every year."
The surprising results come from a new GLAAD survey.
- The survey found that 18- to 34-year-old non-LGBTQ Americans reported feeling less comfortable around LGBTQ people in a variety of hypothetical situations.
- The attitudes of older non-LGBTQ Americans have remained basically constant over the past few years.
- Overall, about 80 percent of Americans support equal rights for LGBTQ people.
Controversial map names CEOs of 100 companies producing 71 percent of the world's greenhouse gas emissions.
- Just 100 companies produce 71 percent of the world's greenhouse gases.
- This map lists their names and locations, and their CEOs.
- The climate crisis may be too complex for these 100 people to solve, but naming and shaming them is a good start.
The more we learn about the microbiome, the more the pieces are fitting together.
- A new study from the University of Central Florida makes the case for the emerging connection of autism and the human microbiome.
- High levels of Propionic Acid (PPA), used in processed foods to extend shelf life, reduces neuronal development in fetal brains.
- While more research is needed, this is another step in fully understanding the consequences of poor nutrition.
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