from the world's big
Amazon becomes world’s most valuable brand, beating Google and Apple
The report comes amid calls for antitrust investigations into big tech.
- Amazon's brand is valued at $315.5 billion, according to BrandZ Top 100 Most Valuable Global Brand ranking 2019.
- Apple comes second at $309.5 billion, and Google is third at $309 billion.
- "There is something going on in terms of monopoly," President Donald Trump said on Monday, referring to big tech companies.
With a brand value of $315.5 billion, Amazon is now more valuable than Apple and Google, according to BrandZ Top 100 Most Valuable Global Brand ranking 2019.
"It was not a surprise, but it was not inevitable," wrote BrandZ CEO David Roth, adding that few could have predicted the company's success when it was just an online bookseller in the 1990s. Roth added: "With its devotion to removing friction from every part of the customer experience, Amazon has changed what consumers expect from brands. With its pioneering efforts in cloud computing, Amazon has changed what businesses expect from their suppliers and partners."
Apple comes second at $309.5 billion, and Google is third at $309 billion. BrandZ bases its annual report on companies' financial performance, using data from Kantar Worldpanel, and interviews with millions of consumers.
One reason Amazon tops the list is because it's dominating a variety of retail categories, Doreen Wang, Kantar's global head of BrandZ, told CNBC.
"Amazon's phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions," she said. "The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints."
Amazon has been positioning itself to become much more than an online retailer. In the past year, the company has invested billions of dollars in new ventures, including self-driving car start-up Aurora, online pharmacy PillPack, food-delivery company Deliveroo, a new headquarters, electric truck start-up Rivian, and Project Kuiper, which would provide high-speed internet service via thousands of satellites.
"Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future," Roth told CNBC.
But some — namely, President Donald Trump — have expressed concern over the mammoth success of companies like Amazon, Google, Apple and Facebook.
"There is something going on in terms of monopoly," Trump told CNBC on Monday.
Last week, reports suggested that the Federal Trade Commission and the Department of Justice could soon open antitrust investigations into big tech companies. This increased scrutiny seems to be coming from both sides of the aisle.
When Amazon can tilt the online marketplace in its own favor, small businesses see an immediate impact in their pro… https://t.co/qx9XSw4YBp— Elizabeth Warren (@Elizabeth Warren)1556065757.0
Amazon responded to Warren: "And sellers aren't being 'knocked out' - they're seeing record sales every year."
Ever since we've had the technology, we've looked to the stars in search of alien life. It's assumed that we're looking because we want to find other life in the universe, but what if we're looking to make sure there isn't any?
Here's an equation, and a rather distressing one at that: N = R* × fP × ne × f1 × fi × fc × L. It's the Drake equation, and it describes the number of alien civilizations in our galaxy with whom we might be able to communicate. Its terms correspond to values such as the fraction of stars with planets, the fraction of planets on which life could emerge, the fraction of planets that can support intelligent life, and so on. Using conservative estimates, the minimum result of this equation is 20. There ought to be 20 intelligent alien civilizations in the Milky Way that we can contact and who can contact us. But there aren't any.
Building a personal connection with students can counteract some negative side effects of remote learning.
- Not being able to engage with students in-person due to the pandemic has presented several new challenges for educators, both technical and social. Digital tools have changed the way we all think about learning, but George Couros argues that more needs to be done to make up for what has been lost during "emergency remote teaching."
- One interesting way he has seen to bridge that gap and strengthen teacher-student and student-student relationships is through an event called Identity Day. Giving students the opportunity to share something they are passionate about makes them feel more connected and gets them involved in their education.
- "My hope is that we take these skills and these abilities we're developing through this process and we actually become so much better for our kids when we get back to our face-to-face setting," Couros says. He adds that while no one can predict the future, we can all do our part to adapt to it.
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.