How the Confederate flags came down at the University of Mississippi

Twenty years ago, it would have been a difficult proposition to ask the University of Mississippi to take down all the confederate flags on campus. But an angry chancellor, a powerful football coach, and a former alumni highly skilled at public relations all played their part to rid the campus of its turbulent historical reminders.

Harold Burson — one of the co-founders of global public relations firm Burson-Marsteller — has a fascinating story about how the confederate flags came down once and for all at his alma mater, the University of Mississippi. It involves an angry chancellor, a powerful football coach, and a young Harold Burson himself as the former alumni who understood the power of compromise. They all played their part to rid the campus of it's turbulent historical reminders, and Ole Miss is much better for it. Harold's latest book is The Business of Persuasion: Harold Burson on Public Relations.