from the world's big
Here's one use for all that harvested personal data that you might not object to. Algorithms and big data are no longer just for profit; they can bring us self-awareness and growth.
Who knows more about you than anyone else? Perhaps it’s not so much who, but what. Our intimacy with our devices has surpassed our closeness with most of our friends and family, says Nichol Bradford, and an algorithm never forgets – it will remember everything you ever typed into a search box, how you voted, when you were sick, where your scroll slowed down on a page, how quickly you clicked a picture that it mathematically knew you would like. Until now, big data like this has been used purely for profit, so that media companies can sell advertising, and e-commerce sites can move units. But that’s about to change, explains Bradford. There is tech emerging that can not only track your external behavior, wishes and desires, but read your inner biological signals and interpret micro-expressions on your face to accurately assess your psychological state. If you put this technology into the hands of individuals, not just companies, it could help us manage our habits. This technology could first show us who we really are – objectively, with none of our ego-protective denial or projection – then be a tool to change our behavior and thinking patterns for the better. Nichol Bradford is the author of The Sisterhood.