Although we know better intellectually, we treats celebrities as if they exist in a different realm. Is there an element of misplaced religion at work?
Our society reveres celebrities like gods, but if they are gods, jokes Columbia law professor Tim Wu, then they’re more like the Greek gods, who were hopelessly and petulantly flawed. Nobody as yet fully understands our culture’s obsession with the famous elites among us, but for Wu, the most compelling ideas so far are those that compare celebrity worship to our inherent instinct to look for things that transcend the normal, that hints at life on a different plane. Does going into a two-hour scroll saga through an actor or sport star’s Instagram reflect a religious, seeking impulse within us? "There’s something to those theories," Wu says, "because I just can’t really understand it otherwise." Tim Wu’s most recent book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.