There's a trillion-dollar underground economy hiding in plain sight, says Steven Kotler, and it can be measured in dopamine.
What really fuels the economy? It’s not trade, free spending, or good old-fashioned elbow grease – it’s something much smaller and harder to see: dopamine. Along with high-performance expert Jamie Wheal, Steven Kotler has spent the last four years interviewing and researching trailblazers like Elon Musk, Eric Schmidt, Amy Cuddy, and institutions like Nike's innovation team, the Navy SEALs, and the United Nations' Headquarters. What did he find? That these bright people and teams are using altered states of consciousness – like ‘flow’ – to boost their inspiration, ability, and impact. Winning feels good, as does reward. It all boils down to dopamine. Many of us may not be consciously aware of the the neurochemical, altered-state highs we seek on a daily basis. Kotler runs through three ways we chase dopamine, and questions the ethics of these unchecked habits. For example, when you check your phone for a text, the uncertainty or "magic of maybe" in what the text might deliver results in a 400% spike in dopamine – roughly the same amount of dopamine as a person gets from cocaine. "We’re essentially putting highly addictive drugs into the hands of kids before they have any natural defenses against them," says Kotler. Steven Kotler's and Jamie Wheal's book is Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work.