So, how do you make something popular? Simple! You just update something old. This applies to storytelling, design, and even tech gadgets.
So, how do you make a product successful? You make it out of something old. The Atlantic editor Derek Thompson gives a more studious explanation of this answer as he poses the question: why did Google Glass fail and why is the iPhone the most profitable product in human history? Poor design comes to mind, but the answer, Thompson suggests, is much deeper than that. Both were wild new inventions, but Google Glass ultimately failed because it looked like a prototype and not at all like any product that consumers had ever seen before. It seemed alien, and that was a bad thing. Butt the iPhone, on the other hand, is merely a design update of the iPod. Consumers already understood how to work it before they even picked it up, and therefore buyers already knew what they were in for. It's this familiarity itself that is the selling point, as this logic applies to the world of storytelling, too. Derek explains the "hero journey" similarities between Star Wars, The Odyssey, and... The Bible. Derek Thompson's latest book is Hit Makers: The Science of Popularity in an Age of Distraction.
This infographic, by Anna Vital from Funders and Founders, recaps the significant moments of Steve Jobs’ journey on, and sometimes off, the path of success.
Do you think it's fair that corporations can move their offices offshore to avoid tax bills?
No pep talks here, just a prediction by innovation expert Alec Ross that gene code and precision medicine is set revolutionize life the same way that computer code has.
Modern medicine is pretty fantastic, right? Wrong. Wow, you walked right into that honey trap. Pharmaceuticals are incredibly impressive and most of us wouldn’t be alive without them, but this industry is set to skyrocket in innovation over the next few decades, making our current practices seem as primitive as the 130-pound mobile phone that seemed really futuristic in '90s.
Turns out simplicity is really, really complicated. Having worked with Steve Jobs for years as an advertising creative director on Apple products, Ken Segall has taken a blood oath to uphold the principles of simplicity.
Have you ever wondered why your iPhone has an ‘i’ at the front? The iPod, the iMac, iPad, iTunes? Allow us to introduce you to Ken Segall, a veteran creative director and manager of Apple’s ‘Think Different’ campaign, who worked with Steve Jobs for 14 years.