Jonah Lerher asks why we are sometimes paralyzed by decisions that ultimately have very little consequence: “The problem is that the modern marketplace is a conspiracy to confuse, to trick the mind into believing that our most banal choices are actually extremely significant. Companies spend a fortune trying to convince us that only their toothpaste will clean our teeth, or that only their detergent will remove the stains from our clothes, or that every other cereal tastes like cardboard. And then there is the surreal abundance of the store shelf. Do we really need 13 different varieties of Cheerios?”
The highest-energy particles could be a sign of new, unexpected physics. But the simplest, most mundane explanation is particularly iron-ic.
The modern attention economy hijacks our ability to focus, but an ancient technique offers a means to get it back.
The tonal Native American language differentiates words based on pitch and makes Spanish conjugation look like child’s play.
Stories of child prodigies and the naturally gifted hide the fact that success is built on more than talent alone.
In 2022, Hubble owned the record for most distant galaxy. Today, that galaxy is down to the 9th most distant object. Thanks, JWST.