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Surprising Science

Pricing Medical Procedures

As America becomes more aware of the costs its healthcare system imposes on the national economy, online sources are helping consumers find out about healthcare prices.

“In bygone days, when more workers had comprehensive healthcare insurance, the price of medical procedures was not much of an issue. But now, with many people having to make do with high-deductable plans—if they have insurance at all—price becomes a huge consideration. ‘We are seeing more and more of this, and it’s only going to grow over time,’ said Martin Rosen, executive vice president and co-founder of the Health Advocate, a Philadelphia consulting firm. The situation has forced many consumers to become comparison shoppers when it comes to medical matters.”


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Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.
Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.

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