As Big Think reported, Neil deGrasse Tyson’s “Cosmos” was trending on Twitter during its Sunday night broadcast. During a photo shoot with, yes, GQ magazine, Tyson claimed that science is trending worldwide.

Do we have the charming astrophysicist to thank?

TIME reports:

What’s also trending is the way people are reacting to Tyson’s “Sexiest Astrophysicist” appeal, which Tyson humbly attributes to science, and not himself.

“When you tell people something that’s intellectually delectable, they can feel sensually towards it,” Tyson told PEOPLE. “But I think at the end of the day, the object of their affection is the universe.”

To check out a video on Tyson bringing sexy (science) back, head to TIME.