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Surprising Science

Keeping Medical Patients Happy

With the increasing cost of health care and the constant threat of litigation, doctors and hospitals are under enormous pressure to keep patients and their families happy.

Frustration with doctor-patient communication is common in the healthcare industry and, fearing litigation, hospitals are trying to make patients happier. “Although health care is not a typical consumer product, ‘customer satisfaction’ does count. According to a recent study, something as simple as a whiteboard can make a significant difference. A team of researchers placed whiteboards in each patient room on the general medical wards of their hospital. Patients reported being more satisfied with nurse and doctor communication and involvement in decisions.”


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Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.
Our idea offers a solution for how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across the entire healthcare value network.

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