The most culturally chauvinist people in Europe? Greeks, new research suggests.

Meanwhile, Spaniards are the least likely to say their culture is superior to others.

  • Survey by Pew Research Center shows great variation in chauvinism across Europe.
  • Eight most chauvinist countries are in the east, and include Russia.
  • British much more likely than French (and slightly more likely than Germans) to say their culture is "superior" to others.

Do you think your culture is superior to that of people elsewhere? Across Europe, that question is answered with a remarkable degree of variation.

Hotbeds of chauvinisim

Greek protesters brandishing the national flag. Image source: Getty

In eight of the 33 countries recently surveyed by the Pew Research Center, at least two thirds of the respondents said they believe their culture is superior to those of other nations. All eight are in Eastern Europe.

  • Greece (89%)
  • Georgia (85%)
  • Armenia (84%)
  • Russia (69%)
  • Bulgaria (69%)
  • Bosnia (68%)
  • Romania (66%)
  • Serbia (65%)

Cultural chauvinism is about equally strong in a string of Balkan countries (Bosnia, Serbia, Bulgaria, Romania) and Russia. Caucasian neighbours Georgia and Armenia take it up a notch to well over 80 percent, but nobody touches the Greeks — nine out of ten think theirs is a superior culture.

Not related to economic performance

The Norwegian capital Oslo by night. Image source: Wikimedia Commons

Oil-rich Norway is the first Western European country on the list. But feelings of cultural superiority are not necessarily related to a country's economic performance, as both Europe's richest and poorest country produce the same result: exactly half of all respondents in Switzerland and Moldova agreed with Pew Research proposition.

  • Norway (58%)
  • Czech Republic (55%)
  • Poland (55%)
  • Switzerland (50%)
  • Moldova (50%)

A more 'western' middle

A ceremonial uniform, British military medals, and a memorial poppy. Image source: Getty

A plurality of the countries surveyed —13 out of 33 — score in the 40s. This far down the list, a preponderance of them is Western (8) rather than Eastern (5), if we follow the Cold War definition (i.e. Finland 'Western', Croatia 'Eastern').

  • Finland (49%)
  • Italy (47%)
  • Austria (47%)
  • Portugal (47%)
  • UK (46%)
  • Hungary (46%)
  • Germany (45%)
  • Denmark (44%)
  • Slovakia (44%)
  • Croatia (44%)
  • Ireland (42%)
  • Belarus (42%)
  • Ukraine (41%)

Low-energy chauvinism

Spanish fan watching a soccer game. Image source: Getty


There is a remarkable geographical consistency at the lower end of the scale, with the three Baltic states notably underperforming versus their more chauvinistic neighbours.

Another region characterised by low-energy chauvinism stretches from the Netherlands over Belgium and France into Spain

  • Latvia (38%)
  • Lithuania (37%)
  • France (36%)
  • Netherlands (31%)
  • Sweden (26%)
  • Belgium (23%)
  • Estonia (23%)
  • Spain (20%)

Some neighbouring countries have a remarkable degree of variation. Last-placed Spain is less than half as chauvinistic as Portugal. The gap is even wider between Sweden and its much more confident neighbour Norway.

Map found in this recent report by the Pew Research Center

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Want to forge stronger social bonds? Bring beer.

New research shows that a healthy supply of locally-sourced beer helped maintain Wari civilization for 500 years.

Culture & Religion
  • A new analysis of an ancient Wari brewery suggests chicha helped maintain the civilization's social capital for hundreds of years.
  • Civilizations throughout the ancient world used alcoholic drinks to signify kinship, hospitality, and social cohesion.
  • The researchers hope their findings will remind us of the importance in reaffirming social institutions and sharing cultural practices — even if over coffee or tea.

Beer is history's happiest accident. Though the discovery probably happened much earlier, our earliest evidence for beer dates back roughly 13,000 years ago. Around this time, the people of the Fertile Crescent had begun to gather grains as a food source and learned that if they moistened them, they could release their sweetness to create a gruel much tastier than the grains themselves.

One day a curious — or perhaps tightfisted — hunter-gatherer hid his gruel away for a safekeeping. When he returned, he found the bowl giving off a tangy odor. Not one to waste a meal, he ate it anyway and enjoyed an unexpected, though not unpleasant, sensation of ease. By pure happenstance, this ancestor stumbled upon brewing.

That's one possible origin story, but we know that our ancestors learned to control the process, and beer took a central role in Fertile Crescent civilizations — so central that Professor Patrick McGovern, a biomolecular archaeologist at the University of Pennsylvania, argues that beer, not bread, incentivized hunter-gatherers to relinquish their nomadic ways.

Beer may also be proof of a God who wants us to be happy (Dionysus?), because the beverage* would be independently rediscovered by peoples across the ancient world, including those in China and South America.

One such peoples, the pre-Inca Wari Civilization, made beer, specifically chicha de molle, a critical component in their religious and cultural ceremonies. In fact, a study published in Sustainability in April argues that the role was so important that beer helped keep Wari civilization intact for 500 years.

Brewing social capital

Twenty years ago, a team of archaeologists with the Field Museum of Natural History, Chicago, discovered a brewery in Cerro Baúl, a mesa in southern Peru that served as an ancient Wari outpost. The brewery contained original equipment, clay storage vessels, and compartments for milling, boiling, and fermentation.

The team recently analyzed these on-site vessels to uncover the secrets of the Wari brewing process. Removing tiny amounts of material found in the spaces between the clay, they were able to reconstruct the molecules of the thousand-year-old drink. They then worked alongside Peruvian brewers to recreate the original brewing process.**

Their molecular analysis revealed several key features of the beer: The clay used to make the vessels came from a nearby site; many of the beer's ingredients, such as molle berries, are drought resistant; and though alcoholic, the beer only kept for about a week.

These details suggest that Cerro Baúl maintained a steady supply of chicha, limited by neither trade nor fair weather, and became a central hub for anyone wishing to partake. The Wari would likely make such trips during times of festivals and religious ceremonies. Social elites would consume chicha in vessels shaped like Wari gods and leaders as part of rituals attesting to social norms and a shared cultural mythology and heritage.

"People would have come into this site, in these festive moments, in order to recreate and reaffirm their affiliation with these Wari lords and maybe bring tribute and pledge loyalty to the Wari state," Ryan Williams, lead author and head of anthropology at the Field Museum, said in a release. "We think these institutions of brewing and then serving the beer really formed a unity among these populations. It kept people together."

The Wari civilization was spread over a vast area of rain forests and highlands. In a time when news traveled at the speed of a llama, such distinct and distant geography could easily have fractured the Wari civilization into competing locales.

Instead, the researchers argue, these festive gatherings (aided by the promise of beer) strengthened social capital enough to maintain a healthy national unity. This helped the Wari civilization last from 600 to 1100 CE, an impressive run for a historic civilization.

Bringing people together (since 10,000 BCE)

A Mesopotamian cylinder seal shows people drinking beer through long reed straws. Image source: Metropolitan Museum of Art.

Of course, the Wari weren't the first civilization to use beer to reaffirm bonds and maintain their social fabric. Returning to the Fertile Crescent, Sumerians regarded beer as a hallmark of their civilization.

The Sumerian Epic of Gilgamesh tells of the adventures of the titular hero and his friend Enkidu. Enkidu beings as a savage living in the wilderness, but a young woman introduces him to the ways of civilization. That orientation begins with food and beer:

"They placed food in front of him,
They placed beer in front of him,
Enkidu knew nothing about eating bread for food,
And of drinking beer he had not been taught.
The young woman spoke Enkidu, saying:
"Eat the food, Enkidu, it is the way one lives.
Drink the beer, as is the custom of the land."
Enkidu ate the food until he was sated,
He drank the beer — seven jugs! — and became expansive
and sang with joy.
He was elated and his face glowed.
He splashed his shaggy body with water
and rubbed himself with oil, and turned into a human
."

Tom Standage, who recounts this scene in his History of the World in 6 Glasses, writes: "The Mesopotamians regarded the consumption of bread and beer as one of the things that distinguished them from savages and made them fully human." Such civilized staples not only demarcated their orderly life from that of hunter-gatherers, they also served a key role in their culture's unifying mythology.

Furthermore, Standage notes, Sumerian iconography often shows two people sipping from waist-high jars through reed straws. The earliest beers were consumed in a similar fashion because technological limitations prevented baking individual cups or filtering the beverage. But the Sumerians had the pottery skills to make such cups and filter the dregs. That they kept the tradition suggests that they valued the camaraderie brought by the experience, a sign of communal hospitality and kinship.

The ancient Greek's similarly used alcohol as a means of maintaining social and political relationships — though their drink of choice was wine.

During symposiums, upper-class Greek men would gather for a night of drinking, entertainment, and social bonding. In Alcohol: A history, Rod Phillips notes that symposiums were serious affairs where art, politics, and philosophy were discussed throughout the night and could serve as rites of passage for young men. (Though, music, drinking games, and sex with prostitutes may also be found on the itinerary.)

Of course, we can amass social capital without resorting to alcohol, which has been known to damage social relationships as much as improve them.

In the 17th century, London's coffeehouses stimulated the minds of thinkers with their caffeine-laden drinks, but also served as social hubs. Unlike the examples we've explored already, these coffeehouses brought together people of different backgrounds and expertise, unifying them in their pursuit of ideas and truths. Thus, coffeehouses can be seen as the nurseries of the Enlightenment.

Relearning ancient lessons

The Field Museum archaeologists hope their research can help remind us the importance social institutions and cultural practices have in creating our common bonds, whether such institutions are BYOB or not.

"This research is important because it helps us understand how institutions create the binds that tie together people from very diverse constituencies and very different backgrounds," Williams said. "Without them, large political entities begin to fragment and break up into much smaller things. Brexit is an example of this fragmentation in the European Union today. We need to understand the social constructs that underpin these unifying features if we want to be able to maintain political unity in society."

So, grab a beer or coffee or tea, spend some time together, and raise a glass. Just try not focus too much on whether your friend ordered Budweiser's swill or an overpriced, virtue-signaling microbrew IPA.

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