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California, an island? Meet cartography's most persistent mistake
The Glen McLaughlin Collection brings together more than 700 historical examples of 'California as an island'.
- California was born a fiction: named after a made-up island the name of which could be translated as 'caliphate'.
- For centuries, California was a cartographic fiction as well: it was shown as an island until as late as 1865.
- Over 40 years, Glen McLaughlin dug up more than 700 maps of California as an island – the world's biggest collection on cartography's most persistent mistake.
A nameless peninsula
Detail of an early woodcut world map by Francisco Lopez de Gomara (Zaragoza, 1553). The oldest map in the McLaughlin Collection, it shows California nameless for now, but with its correct, peninsular shape.
In 1971, Glen McLaughlin came across a strange map in a London map shop. Americæ Nova Descriptio, produced by Anne Seile (1) in 1663, showed California as a big, carrot-shaped island, floating off the coast of North America.
McLaughlin, a venture capitalist in Silicon Valley, bought the map and hung it on a wall at home. It turned into a popular talking point with visitors, and California-as-an-island became McLaughlin's decades-long obsession.
Over the next 40 years, he collected more than 700 maps, charts and other cartographic objects on the topic, building up a visual library of what is one of history's most persistent cartographic fallacies.
Detail of 'Granata Nova et California', a map by Corneille Wytfliet, published in Leuven in 1597. It's the oldest map in the collection to label the west coast of North America as 'California'. Again the region is shown, correctly, as a peninsula.
Perhaps that persistence and McLaughlin's obsession spring from the same source. Even though California geographically isn't an island, it does tend to feel like a place separate from the 'mainland'.
Indeed, in more ways than one, California is a one-off. Some metrics are obvious. It's so vast and varied that it could easily be a country on its own, let alone an island. California is the largest state by population (40 million) and GDP ($3 trillion, 15% of the U.S. total). It's home to both the highest and lowest points in the contiguous United States: Mt Whitney (14,505 ft; 4,421 m) and Badwater Basin in Death Valley (-282 ft, -86 m).
But the Golden State is special in a more intangible way as well. It's where America's westward expansion met its ultimate physical barrier: Manifest Destiny, say hi to Pacific Ocean. Both the 1849 Gold Rush and the birth of Hollywood, half a century later, merely confirmed the image of California in the popular mind as the final destination of the American Dream – there to flourish or wilt.
Detail of the second title page of 'Descriptio Indiæ Occidentalis' by Antonio de Herrera y Tordesillas, published in Amsterdam in 1622. This is the earliest map to show California as an island.
It's fitting that a state so synonymous with storytelling should have started out as an invention itself. California is the only state that was named after a fictional place. Bound up with its name was the misconception that California was an island – and so it would remain on many maps, until as late as 1865.
In 1533, a mutineer from Hernan Cortez' expedition into Mexico landed on a peninsula so elongated that he mistook it for an island. He named it after a fictional island in Las Sergas de Esplandian ('The Deeds of Esplandian'), a romantic novel then popular in Spain. It says that:
"[O]n the right hand of the Indies there is an island called California very close to the side of the Terrestrial Paradise; and it is peopled by black women, without any man among them, for they live in the manner of the Amazons."
The women were gorgeous, brave and strong, and their weapons were all made of gold – the only metal available on the island.
Silver coin struck by Laurens van Teylingden to commemorate the capture of the Spanish silver fleet by Dutch admiral Piet Heyn, in 1628 off Matanzas Bay in Cuba. It's the only known representation of California Island on a medal.
Though the name 'California' can be traced to a specific novel, its etymology remains disputed. In the novel, the island is ruled by Queen Calafia. Her job title suggests a derivation from the Arabic 'caliph' ('ruler') – 'California' would thus mean something like 'Caliphate'.
Another theory pinpoints the name's origin to 'Califerne', a place mentioned in verse CCIX of the medieval Song of Roland (and also deriving from 'caliph'), while a third one posits a derivation from 'Kar-i-Farn', Persian for 'Mountain of Paradise'. One more: 'calit fornay', Old Spanish meaning 'hot furnace'.
As early as 1539, an expedition by Francisco de Ulloa demonstrated that the area (near the southern tip of present-day Baja California, Mexico) was a peninsula after all. But fiction proved stronger than fact. Even though the earliest maps do show California attached to the mainland, the name for the place stuck.
Spanish vs. English
Detail of 'Americque Septentrionale' by Nicolas Sanson (Utrecht, ca. 1682). Classic representation of California as an island, with some extra fantasy islands added to the narrows separating it from the mainland.
But the idea of the island of California proved pretty tenacious too. After an 80-year period of continental attachment, California started to appear on maps as an island, from 1622 onward and far into the 18th century.
California's insular revival is generally ascribed to Antonio de la Ascension, a Spanish clergyman who had sailed along North America's West Coast in the early 1600s and yet, contrary to the evidence, claimed California was an island.
Perhaps this was to invalidate the English claim on the continent. In 1579, Sir Francis Drake had landed at a place he called 'Nova Albion' (today known to be Point Reyes, California), and claimed the region for England. If Drake's landing could be situated on an island, De la Ascension seems to have thought, Spain's claim to the mainland itself would remain undisputed.
Introduction to the chapter on America in Robert Morden's 'Geography Rectified' (London, 1700). Fighting a losing battle on the naming of the New World ("commonly, but improperly, termed America"), but cool with the name California, and with its insularity.
That it would take more than a century to set the record straight again speaks to California's by now semi-legendary status. Other famous cartographic legends on the map of the Americas include Norumbega, El Dorado and Siete Ciudades.
Father Eusebio Kino's expedition (1698-1701) proved – again – that California was connected to the North American mainland. The title of his report left no doubt: 'A passage by land to California'. Still, not everyone was prepared to give up the ghost of California Island.
However, by 1747, king Ferdinand VI of Spain had had enough. Tiring of the persistent falsehood infesting his maps, he simply decreed that "California is not an island". Only after this was reconfirmed by the expeditions of Juan Bautista de Anza (1774-1776) was the fiction definitively laid to rest.
A lunar view
'Facies terrae americana in luna conspecta' ('The American face of the Earth, from a lunar perspective'): map by John Seller, part of his 'Atlas Coelestis' (London, ca. 1700). The island of California is the smaller mistake on this map – there's also a giant southern continent almost touching the southern tip of South America.
But it's hard to kill a ghost, and cartographic spectres are particularly persistent. Even as the rest of the world caught up with the facts on the ground, a Japanese map in 1865 showed California – by then thoroughly explored, well described and increasingly populated – as an island nevertheless, the last such occurrence in cartographic history.
Glen McLaughlin's collection is testament to the mesmerising power of map mistakes, over other cartographers and over collectors like himself. In 2011, and by then in his 80s, he had had enough, though: he parted with his collection, which was acquired in its entirety by Stanford University. It's now online in its entirety, featuring these maps and many others.
Mapmaking by committee
Title page illustration for Heinrich Scherer's 'Geographia Artificialis' (Munich, 1703), showing six symbolic figures (clockwise from the top: Topography, Astronomy, Mathematics, Drawing, Geometry and History) collaborating to produce a globe – which despite their best efforts shows California as an island.
'A Map of all the EARTH and how after the Flood it Was Divided among the Sons of Noah'. (Joseph Moxon, London, 1711). California is on the extreme right of the map, almost falling off (a fate that often befalls New Zealand these days). North America is green, and labelled 'Japhet'. California is yellow, but it's unclear whether this indicates it belongs to another son of Noah's (or which one).
A giant carrot
'La Californie ou Nouvelle Caroline': map by Nicolas de Fer (Paris, 1720) showing California in the shape and colour of a giant carrot, floating off the coast of North America, and proposing an alternate name for the island: 'New Carolina'. The text relates to the missionary work of the Jesuits in the area.
Catholics and heathens
Detail of a 1725 map by Christoph Weigel, showing California as a large island, with a sketchy territory to its north, labelled 'Terra Essonis'. Helpful legend in the top left corner: 'Gold Catholisch; Erdfarb Heydnisch' (yellow-coloured countries: catholic; earthen-coloured countries: heathen). California counts as catholic, as does Florida.
A polar perspective
Hemispherical map centred on the North Pole, created by Isaak Tirion in Amsterdam in 1735, showing the northern tip of the island of California (circled).
East is east and west is west
Detail of a map by Richard William Seale, created in London in 1745. While the East Coast is shaping up with names and borders still recognisable today, the West Coast is still dominated by that huge, floating island – rendered in great detail for added believability.
California as a Pacific island
'De Groote Zuyd-Zee en 't Eylandt California', created by R. and J. Ottens and printed in Amsterdam in 1745. The map shows California as a Pacific island, larger than Japan and much more defined than Australia or New Zealand, traced only in partial outlines and labelled Hollandia Nova and Zeelandia Nova.
Detail of 'L'Amérique Septentrionale', created by Jacques Chiquet in 1721 and published in Amsterdam around 1749. It shows a huge and well-defined island of California, its southern tip touching the Tropic of Cancer, facing New Mexico and New Spain across the narrow Vermillion Sea.
Drawing a blank
Detail of a map published in 1772 by Augsburg cartographer Tobias Lotter, based on earlier work by Guillaume de l'Isle. Rather than choosing between a peninsular or an insular version California, it hedges its bets by blanking out the northern part of the narrow 'Californian Sea'.
Detail of 'Novae Orbis sive Americe Septentrionalis', a map by Matthaeus Seutter (Augsburg, ca. 1790). It shows a particularly stretchy version of the Californian island, with numerous coastal place names (capes, islands) and both Drake's Nova Albion and San Diego on the island itself.
Unmade in Japan
The last representation of California as an island (in red): detail of a map published in 1865 by Shuzo Sato in Japan.
Strange Maps #980
Got a strange map? Let me know at firstname.lastname@example.org.
(1) Continuing her husband Henry's mapmaking business after his death in 1662, Anne Seile is one of the first female mapmakers we know of.
What is human dignity? Here's a primer, told through 200 years of great essays, lectures, and novels.
- Human dignity means that each of our lives have an unimpeachable value simply because we are human, and therefore we are deserving of a baseline level of respect.
- That baseline requires more than the absence of violence, discrimination, and authoritarianism. It means giving individuals the freedom to pursue their own happiness and purpose.
- We look at incredible writings from the last 200 years that illustrate the push for human dignity in regards to slavery, equality, communism, free speech and education.
The inherent worth of all human beings<p>Human dignity is the inherent worth of each individual human being. Recognizing human dignity means respecting human beings' special value—value that sets us apart from other animals; value that is intrinsic and cannot be lost.</p> <p>Liberalism—the broad political philosophy that organizes society around liberty, justice, and equality—is rooted in the idea of human dignity. Liberalism assumes each of our lives, plans, and preferences have some unimpeachable value, not because of any objective evaluation or contribution to a greater good, but simply because they belong to a human being. We are human, and therefore deserving of a baseline level of respect. </p> <p>Because so many of us take human dignity for granted—just a fact of our humanness—it's usually only when someone's dignity is ignored or violated that we feel compelled to talk about it. </p> <p>But human dignity means more than the absence of violence, discrimination, and authoritarianism. It means giving individuals the freedom to pursue their own happiness and purpose—a freedom that can be hampered by restrictive social institutions or the tyranny of the majority. The liberal ideal of the good society is not just peaceful but also pluralistic: It is a society in which we respect others' right to think and live differently than we do.</p>
From the 19th century to today<p>With <a href="https://books.google.com/ngrams/graph?year_start=1800&year_end=2019&content=human+dignity&corpus=26&smoothing=3&direct_url=t1%3B%2Chuman%20dignity%3B%2Cc0" target="_blank" rel="noopener noreferrer">Google Books Ngram Viewer</a>, we can chart mentions of human dignity from 1800-2019.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDg0ODU0My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MTUwMzE4MX0.bu0D_0uQuyNLyJjfRESNhu7twkJ5nxu8pQtfa1w3hZs/img.png?width=980" id="7ef38" class="rm-shortcode" data-rm-shortcode-id="9974c7bef3812fcb36858f325889e3c6" data-rm-shortcode-name="rebelmouse-image" />
American novelist, writer, playwright, poet, essayist and civil rights activist James Baldwin at his home in Saint-Paul-de-Vence, southern France, on November 6, 1979.
Credit: Ralph Gatti/AFP via Getty Images
The future of dignity<p>Around the world, people are still working toward the full and equal recognition of human dignity. Every year, new speeches and writings help us understand what dignity is—not only what it looks like when dignity is violated but also what it looks like when dignity is honored. In his posthumous essay, Congressman Lewis wrote, "When historians pick up their pens to write the story of the 21st century, let them say that it was your generation who laid down the heavy burdens of hate at last and that peace finally triumphed over violence, aggression and war."</p> <p>The more we talk about human dignity, the better we understand it. And the sooner we can make progress toward a shared vision of peace, freedom, and mutual respect for all. </p>
Scientists find that bursts of gamma rays may exceed the speed of light and cause time-reversibility.
- Astrophysicists propose that gamma-ray bursts may exceed the speed of light.
- The superluminal jets may also be responsible for time-reversibility.
- The finding doesn't go against Einstein's theory because this effect happens in the jet medium not a vacuum.
Jet bursting out of a blazar. Black-hole-powered galaxies called blazars are the most common sources detected by NASA's Fermi Gamma-ray Space Telescope.
Cosmic death beams: Understanding gamma ray bursts<div class="rm-shortcode" data-media_id="cu2knVEk" data-player_id="FvQKszTI" data-rm-shortcode-id="c6cfd20fdf31c82cb206ade8ce21ba3f"> <div id="botr_cu2knVEk_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/cu2knVEk-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/cu2knVEk-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/cu2knVEk-FvQKszTI.js"></script> </div>
Is Bitcoin akin to 'digital gold'?
- In October, PayPal announced that it would begin allowing users to buy, sell, and hold cryptocurrencies.
- Other major fintech companies—Square, Fidelity, SoFi—have also recently begun investing heavily in cryptocurrencies.
- While prices are volatile, many investors believe cryptocurrencies are a relatively safe bet because blockchain technology will prove itself over the long term.
Presentation slide from Sanja Kon's presentation on the evolution of money at 2020 Web Summit
Credit: Sanja Kon<p>The move came shortly after the payments company Square invested $50 million into Bitcoin, and after Fidelity announced that it was opening a Bitcoin fund into which qualified purchasers could invest <a href="https://www.bloomberg.com/news/articles/2020-08-26/fidelity-launches-inaugural-bitcoin-fund-for-wealthy-investors" target="_blank">(minimum investment: $100,000)</a>. Together, this institutional backing might have something to do with Bitcoin's recent surge back to near its 2017 price peak of $19,783. (Bitcoin is listed at 19,384.30 as of Dec. 3.)<br></p>
Presentation slide from Sanja Kon's presentation on the evolution of money at 2020 Web Summit
Credit: Sanja Kon<p>But more importantly, it suggests cryptocurrencies might soon have the opportunity to prove themselves in real-world use cases. After all, skeptics have long doubted the ability of cryptocurrencies to go mainstream as a form of everyday payment. But people seem increasingly comfortable with digital payment systems.</p><p style="margin-left: 20px;">"The entire world is going to come into digital first," Schulman said at Web Summit, adding that PayPal's services already go hand-in-hand with cryptocurrencies. "As we thought about it, digital wallets are a natural complement to digital currencies. We've got over 360 million digital wallets and we need to embrace cryptocurrencies."</p><p>Sanja Kon, vice president of global partnerships at the cryptocurrency payments processor company UTRUST, also spoke at Web Summit about the increasing adoption of digital payments:</p><p style="margin-left: 20px;">"Physical cash is becoming more and more obsolete. And the next step in the evolution is digital currency."</p><p>Kon noted some of the inherent advantages of cryptocurrencies, namely ownership. </p><p style="margin-left: 20px;">"For many people, this is really the main benefit of cryptocurrency: Users owning cryptocurrencies are able to control how they spend their money without dealing with any intermediary authority like a bank or a government, for example," Kon said, adding that there are no bank fees associated with cryptocurrencies, and that international transaction fees are significantly lower than wire transfers of fiat currency.</p><p>Kon said cryptocurrencies have unique growth opportunities in areas where people aren't integrated into modern banking systems:</p><p style="margin-left: 20px;">"With cryptocurrencies and blockchain, with the use of just a smartphone and access to internet, Bitcoin and cryptocurrencies can be available to populations of people and users without access to the traditional banking system."</p>
Bitcoin as 'digital gold'<p>Still, it could take years for people to start using cryptocurrencies for everyday purchases on a large scale. Despite this, many cryptocurrency advocates see digital currencies, particularly Bitcoin, as a way to store value—digital gold, essentially.</p><p style="margin-left: 20px;">"I don't think Bitcoin is going to be used as a transactional currency anytime in the next five years," billionaire investor Mike Novogratz recently told <a href="https://www.bloomberg.com/news/articles/2020-10-23/novogratz-says-bitcoin-is-digital-gold-not-a-currency-for-now?srnd=markets-vp" target="_blank">Bloomberg</a>. "Bitcoin is being used as a store of value. [...] "Bitcoin as a gold, as digital gold, is just going to keep going higher. More and more people are going to want it as some portion of their portfolio."</p><p>There are obvious parallels between gold and Bitcoin: Both are mined, do not degrade over time, are finite in supply, and aren't directly tied to the value of fiat currency, making them <a href="https://www.reuters.com/article/us-gold-inflation/gold-as-an-inflation-hedge-well-sort-of-idUSKCN1GD516" target="_blank" rel="noopener noreferrer">relatively invulnerable to inflation</a>. The obvious objection is that the price of Bitcoin, and cryptocurrencies in general, is far more volatile than gold.</p><p>But for investors who believe the inherent value of cryptocurrency technology will prove itself over the long term, these price fluctuations are just bumps on the long road to the future of currency. </p><p style="margin-left: 20px;">"It's no longer a debate if crypto is a thing, if Bitcoin is an asset, if the blockchain is going to be part of the financial infrastructure," Novogratz said. "It's not if, it's when, and so every single company has to have a plan now."</p>
Singapore has approved the sale of a lab-grown meat product in an effort to secure its food supplies against disease and climate change.
Approve for your dining pleasure<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="dd3f57f8baf14e654812d30a309d1f17"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/307gysA18_E?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p><a href="https://www.ju.st/en-us" target="_blank" rel="noopener noreferrer">Eat Just</a>, a company that produces animal-alternative food products, announced the news earlier this week. In what the company is calling a world first, Singapore has given it permission for a small-scale commercial launch of their GOOD Meat brand product line. For the initial run, the cultured chicken meat will be sold as an ingredient in "chicken bites."</p><p>"Singapore has long been a leader in innovation of all kinds, from information technology to biologics to now leading the world in building a healthier, safer food system. I'm sure that our regulatory approval for cultured meat will be the first of many in Singapore and in countries around the globe," Josh Tetrick, co-founder and CEO of Eat Just, <a href="https://www.businesswire.com/news/home/20201201006251/en/Eat-Just-Granted-World%E2%80%99s-First-Regulatory-Approval-for-Cultured-Meat" target="_blank" rel="noopener noreferrer">said in a release</a>.</p><p>According to the release, Eat Just underwent an extensive safety review by the Singapore Food Agency. It provided officials "details on the purity, identity and stability of chicken cells during the manufacturing process, as well as a detailed description of the manufacturing process which demonstrated that harvested cultured chicken met quality controls and a rigorous food safety monitoring system." It also demonstrated the consistency of its production by running more than 20 cycles in its 1,200-liter bioreactors.</p><p>While Eat Just did not offer details on its propriety process, it likely follows <a href="https://www.newscientist.com/article/mg24032080-400-accelerating-the-cultured-meat-revolution/" target="_blank" rel="noopener noreferrer">one similar to other lab-grown meats</a>. It starts with muscle cell samples drawn from a living animal. Technicians then isolate stem cells from the sample and culture them <em>in vitro</em>. These cultured stem cells are then placed in a bioreactor, essentially a fermenter for fleshy cells. The bioreactor contains scaffolding materials to keep the growing tissue from falling apart as well as a growth material—the sugars, salts, and other nutrients the tissue needs to grow. As the cells grow, they begin to differentiate into the muscle, fat, and other cells of meat tissue. Once grown, the tissues are formed into a meat product to be shipped to restaurants and supermarkets.</p>
An abattoir abatement?<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDg2Mjg5OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODg1NDI3N30.AYmFJfWQbPjK-o1IatyFHL-OLjcfXBMmQKYyvz4oT3s/img.jpg?width=980" id="8a82d" class="rm-shortcode" data-rm-shortcode-id="93f824fe4c6f397ab2b65e4665847e71" data-rm-shortcode-name="rebelmouse-image" />
A graph showing the number of animals slaughtered in the United States per year from 1961–2018.
Credit: Our World in Data<p>Singapore's approval is an important step in support for clean meats—so-called because they don't require animal slaughter and would likely leave a reduced carbon footprint—but hurdles remain before widespread adoption is possible.</p><p>The most glaring is the price. The first lab-grown hamburger was eaten in London in 2013. <a href="https://www.bbc.com/news/science-environment-23576143" target="_blank" rel="noopener noreferrer">It cost roughly $330,000</a>. As with any new technology, investment, iteration, and improved manufacturing will see the price drop substantially and quickly. For comparison, Eat Just's chicken will be priced equivalent to premium chicken.</p><p>Other hurdles include up-scaling production, <a href="https://www.nature.com/articles/d41586-019-00373-w" target="_blank" rel="noopener noreferrer">the need for further research</a>, and developing techniques to reliably produce in-demand meats such as fish and beef. Finally, not all countries may be as receptive as Singapore. Countries with large, entrenched meat industries may protect this legacy industry through a protracted and difficult regulatory process. Though, the meat industry itself is investing in lab-grown meat. Tyson Foods, for example, has <a href="https://euromeatnews.com/Article-Tyson-Foods-announces-investment-in-clean-meat/697" target="_blank" rel="noopener noreferrer">invested in the food-tech startup Memphis Meats</a>, the company that debuted the world's first beef meatball.</p><p>"I would imagine what will happen is the U.S., Western Europe and others will see what Singapore has been able to do, the rigours of the framework that they put together. And I would imagine that they will try to use it as a template to put their own framework together," <a href="https://www.reuters.com/article/us-eat-just-singapore/singapore-approves-sale-of-lab-grown-meat-in-world-first-idUSKBN28C06Z" target="_blank" rel="noopener noreferrer">Tetrick told Reuter's during an interview</a>.</p><p>Regardless of the challenges, the demand for meat substitutes is present and growing. In 2020, plant-based substitutes like Beyond Meat and Impossible foods <a href="https://bigthink.com/coronavirus/plant-based-meat" target="_self">gained a significant foothold in supermarkets</a> as meat-packing factories became coronavirus hotspots. The looming threat of climate change has also turned people away from meat as animal products. Livestock production is environmentally taxing and leaves <a href="http://css.umich.edu/factsheets/carbon-footprint-factsheet" target="_blank" rel="noopener noreferrer">a much larger carbon footprint</a> than grain and vegetable production. </p><p>Then there's the moral concern of animal cruelty. In 2018 alone, 302 million cows, 656 million turkeys, 1.48 billion pigs, and a gob-smacking 68 billion chickens were <a href="https://ourworldindata.org/grapher/animals-slaughtered-for-meat" target="_blank" rel="noopener noreferrer">slaughtered for meat worldwide</a>. And those figures do not include chickens killed in dairy or egg production.</p><p>If brought to scale and widely available, clean meats could become serious competitors to traditional meat. <a href="https://bigthink.com/technology-innovation/meat-alternatives" target="_self">One report has even predicted</a> that 60 percent of the meat people eat by 2040 won't come from slaughtered animals. It could be just the thing for people looking for a meat substitute but who find tofurkey as distasteful as, well tofurkey.</p>