“I have been seeing this image almost every day for years, but only a few days ago did I realize that it was actually a map,” writes Julien Nègre. It’s an ad for Boucherie Chevy, a butcher shop in the 14th arrondissement of Paris. The ad shows a slice of red meat which turns out also to be a map of Paris.
“The Eiffel Tower is of course the main point de repère to get your bearings, but if you look closely you’ll notice that the white piece of fat that runs across the red meat also follows the curve of the Seine River that runs across the city. The two small patches of red meat in the middle correspond to the Île de la Cité and the Île Saint-Louis. And even the parsley leaves on the right and left are vegetal representations of the Bois de Boulogne to the West and the Bois de Vincennes to the East.”