Firefox's new privacy feature stops Facebook seeing what else you do online

After more than a decade since launching its first Firefox browser, Mozilla has been steadily earning web browser converts with its newest browser Firefox Quantum.

(Credit: Mozilla)
(Credit: Mozilla)

After more than a decade since launching its first Firefox browser, Mozilla has been steadily earning web browser converts with its newest browser Firefox Quantum.


The revamped Firefox is faster, sleeker, and safer, with more native privacy tools, than past iterations of the browser. That’s undeniable. But the question is whether the non-profit browser can compete with Google Chrome, the world’s leading browser with 67 percent of the market compared to Firefox’s 12 percent.

The Firefox team says yes, especially in a time of increasingly creepy personalized ads and global Facebook scandals.

“If they don’t trust the web, they won’t use the web,” Mark Mayo, Mozilla’s chief product officer, told The New York Times. “That just felt to us like that actually might be the direction we’re going. And so we started to think about tools and architectures and different approaches.”

So, how does Firefox differ from Chrome?

In many ways, the two browsers come with similar features and performance ratings. For example, some tests show Chrome is slightly faster than Firefox in many of web use, but that edge seems to be barely noticeable.

Other tests show that Firefox tends to outperform Chrome when users open many tabs. Some analysts claims Firefox uses less battery than Chrome, but that seems to depend on how you’re using the browser.

Mozilla also seems to edge out Google in certain areas of privacy. Firefox comes with a tracking protection feature that identifies and blocks third-party trackers from recording your browser data across multiple websites. Chrome only offers this as an extension.


Firefox users can also download an extension called ‘Facebook Container’ that prevents the social media platform from following you around the web and tracking your data so it can target you with ads.

“Firefox does seem to have positioned itself as the privacy-friendly browser, and they have been doing a fantastic job improving security as well,” Cooper Quintin, a security researcher for the Electronic Frontier Foundation, told The New York Times. “On the other hand, Google is fundamentally an advertising company, so it’s unlikely that they will ever have a business interest in making Chrome more privacy friendly.”


Another fundamental difference is that Firefox has been a browser that’s committed to the idea of open source software since it first launched in 2002. That means anyone can look at the browser’s code to see how it works and what it’s up to, unlike Chrome.

Beyond privacy, Firefox also offers many options for customization. Users can change the themes of the browser and even rearrange the address bar and buttons however they like. Also built-in to the browser are user-friendly options like Reading Mode and Tab Groups.

To be sure, Chrome does have certain advantages over Firefox: a greater number of apps, Chromecast capability, easier integration with other Google and Android services, to name several.

But for those who consider privacy and trustworthiness paramount in a web browser, Firefox does seem to be the best long-term choice. The reason is simple: Unlike Chrome, Firefox isn’t the browser making money off of tracking user data and advertising.

Impossible cosmic rays are shooting out of Antarctica

No particle we know of can explain what's going on.

(NASA)
Surprising Science
  • Cosmic rays have been discovered coming out of Antarctica.
  • No high-speed particle we know of could possibly go in one side of the earth and come out the other.
  • All of the proposed explanations are exciting, especially the most likely one.
Keep reading Show less

Researchers identify genes linked to severe repetitive behaviors

A lab identifies which genes are linked to abnormal repetitive behaviors found in addiction and schizophrenia.

Image: Jill Crittenden
Mind & Brain
Extreme repetitive behaviors such as hand-flapping, body-rocking, skin-picking, and sniffing are common to a number of brain disorders including autism, schizophrenia, Huntington's disease, and drug addiction.
Keep reading Show less

The Christian church so holy that Muslims hold its keys

Six denominations share the Holy Sepulcher, but not all between them is peace and love.

An Armenian priest circles the Edicule, which marks the place where tradition holds Jesus was buried. The structure is located straight under the dome of the Church of the Holy Sepulchre in Jerusalem.

Credit: Emmanuel Dunand via AFP / Getty Images
Strange Maps
  • The Church of the Holy Sepulcher is not just the holiest site in Christianity; it is also emblematic of the religion's deep divisions.
  • As the map below shows, six denominations each control part of the church, with only some parts held in common.
  • Each "territory" is jealously guarded and sometimes fought over. The church's keys are held by… two Muslim families.
Keep reading Show less
Quantcast