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Archaeologists Might Have Discovered St. Nick’s Remains in a Hidden Tomb
Gulp. Is that you, Santa?
The port city of Bira, Italy has long been considered the final resting place of Saint Nicholas, the fourth-century saint whose life inspired the story of Santa Claus. His remains are located in the Basilica di San Nicola, a church that was erected after Italian merchants smuggled his bones to the city from present-day Turkey in the 11th century. The Basilica di San Nicola is now a popular tourist spot that attracts thousands of visitors every year.
Except, those merchants might have snagged the wrong bones.
Archaeologists using CT-scanning and geo-radar technology claim to have discovered a hidden tomb located beneath the St. Nicholas Church in Demre, Turkey that could contain the authentic remains of the saint. Before unearthing the tomb, an excavation team will have to carefully remove mosaics on the church floor.
“We have obtained very good results but real works start now,” said Cemil Karabayram, Antalya Director of Surveying and Monuments, to the Hurriyet Newspaper. “We will reach the ground and maybe we will find the untouched body of St. Nicholas. We appointed eight academics of different branches to work here.”
If their prediction is correct, the Demre district will see a massive boost in tourism, Karabayram added.
Damaged tomb in the St. Nicholas Church in Demre.
As researchers shed light on the life and death of Saint Nicholas, it begs the question: How did we take the story of a real-life man and turn him into the jolly, chimney-scaling Santa Claus we know today?
Saint Nicholas from Man to Myth
The details of St. Nicholas’ life are scant, but most accounts agree on some key points: He was born in Patara, Lycia near present-day Turkey around 280 A.D. He lost both parents at a young age and became a devout Christian, and he used his inheritance to help the sick and poor. After returning from a pilgrimage to Jerusalem, St. Nicholas was imprisoned during the persecution of Diocletian. He was eventually freed and served for decades as the Bishop of Myra, even attending the Council of Nicea in 325 A.D.
Russian icon depicting Saint Nicholas with scenes from his life.
What gave rise to the legend of Santa Claus, though, were the tales of his good deeds. One such story tells of three sisters who were destined for slavery because their father couldn’t afford dowries to offer any prospective husbands. (Life was considerably less jolly in the times of real Santa.) But then, on three separate occasions, bags of gold mysteriously fell through the chimney of their home and landed in stockings left near the fireplace to dry. The women could now marry and avoid slavery, all thanks to Saint Nicholas.
Saint Nicholas died in 343 A.D., but he lived on to be one of the most revered saints in Christianity — by Catholics and Protestants alike. Sailors claimed him as their patron saint. Churches were named after him in the East and the West, including 300 in Belgium alone. His tomb in Myra became a popular pilgrimage site, until 1087 when Italian merchants stole his remains and brought them to Bari.
It wasn’t until the 16th century that he became known as “Father Christmas” in Europe. Then, in the 18th century, the story of St. Nicholas – or Sinterklass – sailed to the U.S. by way of Dutch immigrants. A New York newspaper reported in 1773 and 1774 that a group of Dutch families had congregated to celebrate the anniversary of Saint Nicholas’s death on December 6.
In 1809, the lawyer-turned-writer Washington Irving published his first book A History of New-York from the Beginning of the World to the End of the Dutch Dynasty, in which he satirized the traditions of Dutch Americans and their patron saint, Saint Nicholas. In the book, a Dutch official sees a vision of Saint Nicholas in a dream:
And the sage Oloffe dreamed a dream—and, lo! the good St. Nicholas came riding over the tops of the trees, in that self-same wagon wherein he brings his yearly presents to children. And he descended hard by where the heroes of Communipaw had made their late repast. And he lit his pipe by the fire, and sat himself down and smoked; and as he smoked the smoke from his pipe ascended into the air, and spread like a cloud overhead. And Oloffe bethought him, and he hastened and climbed up to the top of one of the tallest trees, and saw that the smoke spread over a great extent of country—and as he considered it more attentively he fancied that the great volume of smoke assumed a variety of marvelous forms, where in dim obscurity he saw shadowed out palaces and domes and lofty spires, all of which lasted but a moment, and then faded away, until the whole rolled off, and nothing but the green woods were left. And when St. Nicholas had smoked his pipe he twisted it in his hatband, and laying his finger beside his nose, gave the astonished Van Kortlandt a very significant look, then mounting his wagon, he returned over the treetops and disappeared.
The New York Historical Society had already designated Saint Nicholas as the patron saint of New York a few years before, but Washington’s book helped to animate the saint in the minds of New Yorkers, and thus encourage them to adopt the Dutch tradition as a holiday. So, yeah, Christmas might not exist as we know it if Washington Irving had stuck with law.
In 1822, an Episcopal minister named Clement Clarke Moore helped further thrust Christmas into the culture by writing a poem for his children titled 'A Visit From St. Nicholas' (also known as '’Twas the Night Before Christmas').
The poem was published anonymously in an upstate New York newspaper and became wildly popular, selling millions of copies in the years that followed. (Moore is typically credited with writing the poem, but there’s a good case to be made that Major Henry Livingston was actually the author.)
The writings of Irving, Moore and Charles Dickens brought the story to popular imagination, but the image of Santa Claus as we know him — fat, rosy-cheeked, bearded, white — wasn’t solidified until the 1860s when a political cartoonist named Thomas Nast created a series of paintings depicting the saint for Harper’s Weekly. His images also gave Santa Claus a home — the North Pole. Why? Arctic expeditions were a new and popular feat in the mid-19th century, and the region was regarded mysteriously as one the planet’s last unexplored territories.
What isn’t quite known is when Santa Claus became known as a full-fledged home invader, as Megan Garber writes in The Atlantic:
“What is clear, though, is that his status as a participatory myth is a relatively recent invention: It came about, like the fur-and-reindeer images, in the 19th century. Santa, it seems, arose with industrialization, with the economic plenty that came with it, and with something else prosperity inspired: changing notions about the family and the children’s place within in. Santa, as we know him today, was born during a time that was rethinking and reimagining and in many ways reinventing that oldest of things: childhood.”
In any case, the next major shift in the depictions of Santa Claus came with the Coca-Cola ads of the 1920s.
The initial ad campaigns were based off Nast’s stricter-looking Santa, but in 1931 an advertising executive named Archie Lee decided to depict him in a more wholesome light. An illustrator named Haddon Sundblom was commissioned to do the job, and his images would go on to be published in national publications like The Saturday Evening Post, National Geographic and the New Yorker.
Sundblom is often credited as the creator of the modern American Santa Claus, who, short of a few Hollywood experiments, has remained jolly, generous and rosy-cheeked for almost a century.
Geologists discover a rhythm to major geologic events.
- It appears that Earth has a geologic "pulse," with clusters of major events occurring every 27.5 million years.
- Working with the most accurate dating methods available, the authors of the study constructed a new history of the last 260 million years.
- Exactly why these cycles occur remains unknown, but there are some interesting theories.
Our hearts beat at a resting rate of 60 to 100 beats per minute. Lots of other things pulse, too. The colors we see and the pitches we hear, for example, are due to the different wave frequencies ("pulses") of light and sound waves.
Now, a study in the journal Geoscience Frontiers finds that Earth itself has a pulse, with one "beat" every 27.5 million years. That's the rate at which major geological events have been occurring as far back as geologists can tell.
A planetary calendar has 10 dates in red
Credit: Jagoush / Adobe Stock
According to lead author and geologist Michael Rampino of New York University's Department of Biology, "Many geologists believe that geological events are random over time. But our study provides statistical evidence for a common cycle, suggesting that these geologic events are correlated and not random."
The new study is not the first time that there's been a suggestion of a planetary geologic cycle, but it's only with recent refinements in radioisotopic dating techniques that there's evidence supporting the theory. The authors of the study collected the latest, best dating for 89 known geologic events over the last 260 million years:
- 29 sea level fluctuations
- 12 marine extinctions
- 9 land-based extinctions
- 10 periods of low ocean oxygenation
- 13 gigantic flood basalt volcanic eruptions
- 8 changes in the rate of seafloor spread
- 8 times there were global pulsations in interplate magmatism
The dates provided the scientists a new timetable of Earth's geologic history.
Tick, tick, boom
Credit: New York University
Putting all the events together, the scientists performed a series of statistical analyses that revealed that events tend to cluster around 10 different dates, with peak activity occurring every 27.5 million years. Between the ten busy periods, the number of events dropped sharply, approaching zero.
Perhaps the most fascinating question that remains unanswered for now is exactly why this is happening. The authors of the study suggest two possibilities:
"The correlations and cyclicity seen in the geologic episodes may be entirely a function of global internal Earth dynamics affecting global tectonics and climate, but similar cycles in the Earth's orbit in the Solar System and in the Galaxy might be pacing these events. Whatever the origins of these cyclical episodes, their occurrences support the case for a largely periodic, coordinated, and intermittently catastrophic geologic record, which is quite different from the views held by most geologists."
Assuming the researchers' calculations are at least roughly correct — the authors note that different statistical formulas may result in further refinement of their conclusions — there's no need to worry that we're about to be thumped by another planetary heartbeat. The last occurred some seven million years ago, meaning the next won't happen for about another 20 million years.
We are likely to see the first humans walk on Mars this decade.
- Space agencies have successfully sent three spacecraft to Mars this year.
- The independent missions occurred at around the same time because Earth and Mars were particularly close to each other last summer, providing an opportune time to launch.
- SpaceX says it hopes to send a crewed mission to Mars by 2026, while the U.S. and China aim to land humans on the planet in the 2030s.
Spacecraft from three of the world's space agencies reached Mars this year.
In February, the United Arab Emirates' Hope space probe entered the Martian orbit, where it is studying the planet's weather cycles. That same month, NASA's Perseverance rover touched down on Mars, where it will soon begin collecting rock samples that could contain signs of ancient life. And in May, China successfully landed its Zhurong rover on the Martian surface, becoming the second nation to ever do so.
All three missions launched in the summer of 2020. The timing was no coincidence: once every two years, Earth and Mars come especially close together because their orbits are "at opposition," which is when the Earth-Mars distance is smallest during the 780-day synodic period. It is an opportune window to send spacecraft to Mars.
The handful of spacecraft currently exploring the Martian surface and atmosphere are scheduled to conduct their experiments for periods ranging from months to years. Some even plan to collect materials to return to Earth. For example, NASA's Perseverance will store its rock samples in protective tubes and leave them behind for a smaller "fetch rover" to pick up on a future mission.
Photo of Martian surface taken by the Perseverance roverNASA/JPL-Caltech
If all goes well, an Airbus spacecraft dubbed the Earth Return Orbiter (ERO) will carry the samples back to Earth in 2031. It would be the first time a space mission has returned Martian matter to Earth. But before the decade's end, space agencies have some other missions that aim to study the Red Planet.
Europe & Russia
NASA is not the only space agency aiming to find evidence of life on the Red Planet. In 2023, Roscosmos and the European Space Agency plan to land their Rosalind Franklin rover on the Martian surface, where it will drill into rock and analyze soil composition for signs of past — or possibly present — alien life.
The joint mission is part of a long-term Mars project that began in 2016. This second phase was initially planned for 2020, but due in part to the COVID-19 pandemic, the space agencies decided to postpone the launch to 2022.
"We want to make ourselves 100% sure of a successful mission. We cannot allow ourselves any margin of error. More verification activities will ensure a safe trip and the best scientific results on Mars," said ESA Director General Jan Wörner.
In 2022, the Japanese Aerospace Exploration Agency (JAXA) plans to send to Mars its TEREX lander, which will "precisely measure the amount of water molecules and oxygen molecules, and search for water resources and the possibility of life on Mars," JAXA wrote.
In 2024, JAXA also plans to launch a uniquely bold interplanetary mission that will involve sending a probe to orbit Mars, landing on the Martian moon Phobos, collecting surface samples, and then returning those samples to Earth in 2029. JAXA says the mission has two main objectives: (1) to investigate whether the Martian moons are captured asteroids or fragments that coalesced after a giant impact with Mars; and (2) to clarify the mechanisms controlling the surface evolution of the Martian moons and Mars.
Following the successful landing of its Zhurong rover this year, China released a roadmap of its plans for additional Mars voyages. The first is an uncrewed mission scheduled for 2030, with crewed missions planned for 2033, 2035, 2037, and 2041. As the International Space Station project is coming to a close, China is in the process of building its own space station; earlier this year it launched into orbit the first part of its station, which will take 10 more missions to assemble.
Elon Musk's California-based aerospace company has its sights on two Mars voyages: a cargo-only mission in 2022 and a human mission by 2026. The crewed mission would involve building a propellant depot and preparing a site for future crewed flights. Getting to Mars will first require an orbital test of SpaceX's Starship rocket, which the company hopes to conduct this year.
Regarding the long-term future of humans on the Red planet, Musk once told Ars Technica:
"I'll probably be long dead before Mars becomes self-sustaining. But I'd like to at least be around to see a bunch of ships land on Mars."
In 2014, the Indian Space Research Organization executed its first interplanetary trip with its Mars Orbiter Mission. It marked the first time an Asian nation reached Martian orbit and also the first time a nation successfully reached the Red planet on its maiden voyage. India has plans for a follow-up Mars Orbiter Mission 2, but it remains unclear when that will occur and what the mission will entail.
In February, the chief of the Indian Space Research Organisation said the nation would only launch a Mars mission after Chandrayaan-3, India's upcoming mission to the Moon, which is expected to launch in 2022.
A new episode of "Your Brain on Money" illuminates the strange world of consumer behavior and explores how brands can wreak havoc on our ability to make rational decisions.
- Effective branding can not only change how you feel about a company, it can actually change how your brain is wired.
- Our new series "Your Brain on Money," created in partnership with Million Stories, recently explored the surprising ways brands can affect our behavior.
- Brands aren't going away. But you can make smarter decisions by slowing down and asking yourself why you're making a particular purchase.
How Apple and Nike have branded your brain | Your Brain on Money | Big Think youtu.be
Brands can manipulate our brains in surprisingly profound ways. They can change how we conceptualize ourselves and how we broadcast our identities out to the social world. They can make us feel emotions that have nothing to do with the functions of their products. And they can even sort us into tribes.
To grasp the power of brands, look to Apple. In the 1990s, the company was struggling to compete with Microsoft over the personal computer market. Despite flirting with bankruptcy in the mid-1990s, Apple turned itself around to eventually become the most valuable company in the world.
That early-stage success wasn't due to superior products.
"People talk about technology, but Apple was a marketing company," John Sculley, a former Apple marketing executive, told The Guardian in 1997. "It was the marketing company of the decade."
So, how exactly does branding make people willing to wait hours in line to buy a $1,000 smartphone, or pay exorbitant prices for a pair of sneakers?
Branding and the brain
For more than a century, brands have capitalized on the fact that effective marketing is much more than simply touting the merits of a product. Some ads have nothing to do with the product at all. In 1871, for example, Pearl Tobacco started advertising their cigarettes through branded posters and trading cards that featured exposed women, a trend that continues to this day.
It's crude, sure. But research shows that it's also remarkably effective, even on monkeys. Why? The answer seems to center on how our brains pay special attention to information from the social world.
"In theory, ads that associate sex or status with specific brands or products activate the brain mechanisms that prioritize social information, and turning on this switch may bias us toward the product," wrote neuroscience professor Michael Platt for Scientific American.
Brands can burrow themselves deep into our subconscious. Through ad campaigns, brands can form a web of associations and memories in our brains. When these connections are robust and positive, it can change our behavior, nudging us to make "no-brainer" purchases when we encounter the brand at the store.
It's a marketing principle that's related to the work of Daniel Kahneman, a psychologist and economist who won the 2002 Nobel Memorial Prize in Economic Sciences. In his book "Thinking Fast and Slow", Kahneman separates thinking into two broad categories, or systems:
- System 1 is fast and automatic, requiring little effort or voluntary control.
- System 2 is slow and requires subjective deliberation and logic.
Brands that tap into "system 1" are likely to dominate the competition. After all, it's far easier for us as consumers to automatically reach for a familiar brand than it is to analyze all of the available information and make an informed choice. Still, the most successful brands can have an even deeper impact on our psychology, one that causes us to conceptualize them as something like a family member.
A peculiar relationship with brands
Apple has one of the most loyal customer bases in the world, with its brand loyalty hitting an all-time high earlier this year, according to a SellCell survey of more than 5,000 U.S.-based smartphone users.
Qualitatively, how does that loyalty compare to Samsung users? To find out, Platt and his team conducted a study in which functional magnetic resonance imaging scanned the brains of Samsung and Apple users as they viewed positive, negative, and neutral news about each company. The results revealed stark differences between the two groups, as Platt wrote in "The Leader's Brain":
"Apple users showed empathy for their own brand: The reward-related areas of the brain were activated by good news about Apple, and the pain and negative feeling parts of the brain were activated by bad news. They were neutral about any kind of Samsung news. This is exactly what we see when people empathize with other people—particularly their family and friends—but don't feel the joy and pain of people they don't know."
Meanwhile, Samsung users didn't show any significant pain- or pleasure-related brain activity when they saw good or bad news about the company.
"Interestingly, though, the pain areas were activated by good news about Apple, and the reward areas were activated by bad news about the rival company—some serious schadenfreude, or "reverse empathy," Platt wrote.
The results suggest a fundamental difference between the brands: Apple has formed strong emotional and social connections with consumers, Samsung has not.
Brands and the self
Does having a strong connection with a brand justify paying higher prices for their products? Maybe. You could have a strong connection with Apple or Nike and simultaneously think the quality of their products justifies the price.
But beyond product quality lies identity. People have long used objects and clothing to express themselves and signal their affiliation with groups. From prehistoric seashell jewelry to Air Jordans, the things people wear and associate with signal a lot of information about how they conceptualize themselves.
Since the 1950s, researchers have examined the relationship between self-image and brand preferences. This body of research has generally found that consumers tend to prefer brands whose products fit well with their self-image, a concept known as self-image congruity.
By choosing brands that don't disrupt their self-image, consumers are able not only to express themselves personally, but also broadcast a specific version of themselves into the social world. That might sound self-involved. But on the other hand, humans are social creatures who use information from the social world to make decisions, so it's virtually impossible for us not to make inferences about people based on how they present themselves.
Americus Reed II, a marketing professor at the University of Pennsylvania, told Big Think:
"When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put that shirt on — those jeans, that hat — someone is going to form an impression about what I'm about. So, if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport. The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life."
Making smarter decisions
Brands may have some power over us when we're facing a purchasing decision. So, considering brands aren't going away, what can we do to make better choices? The best strategy might be to slow down and try to avoid making "automatic" purchasing decisions that are characteristic of Kahneman's fast "system 1" mode of thinking.
"I think it's important to always pause and think a little bit about, "Okay, why am I buying this product?" Platt said.
As for getting out of the brand game altogether? Good luck.
"I've heard lots of people push back and say, "I'm not into brands,"" Reed II said. "I take a very different view. In some senses, they're not doing anything different than what someone who affiliates with a brand is doing. They have a brand. It's just an anti-brand brand."