Small Thinking Product: The Kindle DX

Last week Amazon released their new electronic reader, the Kindle DX. With a larger screen and a price tag $130 more than its predecessor, the Kindle DX is positioned to be the new standard for reading text. If only that were true.

The original Kindle concept was a hit. As recently announced by Amazon CEO Jeff Bezos, Kindle sales are now 35% of book sales when Kindle editions are available. This is up from 13% in February 2009, just before the second version of the Kindle went on sale. 

But despite its ranking as Amazon’s second best-selling gadget, the Kindle DX is unlikely to take off the way Amazon hopes. If we consider its core use, we'll notice the bigger and badder e-reader faces some stiff competition.

Consider all the hardware complementary with the Kindle. Fully-loaded mini-laptops are available for $200 less than the Kindle DX. If textbook publishers developed interactive learning software, why would students ever use a static, oversized reader?

Secondly, when it comes to media,  many readers are already accustomed to getting their news from devices like iPhones. We can agree that reading from a miniature LCD can be hard on the eyes, and the Kindle is a terrific solution to this problem. But does it really need to be the size of a glossy? I thought that was the model we were trying to avoid.

All in all, kudos to Amazon for taking the next step with the Kindle and branching out to a new market opportunity. They just may have wanted to exercise a bit more foresight. 

The 4 types of thinking talents: Analytic, procedural, relational and innovative

Understanding thinking talents in yourself and others can build strong teams and help avoid burnout.

Big Think Edge
  • Learn to collaborate within a team and identify "thinking talent" surpluses – and shortages.
  • Angie McArthur teaches intelligent collaboration for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Do you have a self-actualized personality? Maslow revisited

Rediscovering the principles of self-actualisation might be just the tonic that the modern world is crying out for.

Personal Growth

Abraham Maslow was the 20th-century American psychologist best-known for explaining motivation through his hierarchy of needs, which he represented in a pyramid. At the base, our physiological needs include food, water, warmth and rest.

Keep reading Show less

Brazilian scientists produce mini-brains with eyes

Using a new process, a mini-brain develops retinal cells.

Surprising Science
  • Mini-brains, or "neural organoids," are at the cutting edge of medical research.
  • This is the first one that's started developing eyes.
  • Stem cells are key to the growing of organoids of various body parts.
Keep reading Show less

Believe in soulmates? You're more likely to 'ghost' romantic partners.

Does believing in true love make people act like jerks?

Thought Catalog via Unsplash
Sex & Relationships
  • Ghosting, or cutting off all contact suddenly with a romantic partner, is not nice.
  • Growth-oriented people (who think relationships are made, not born) do not appreciate it.
  • Destiny-oriented people (who believe in soulmates) are more likely to be okay with ghosting.
Keep reading Show less