Small Thinking Product: The Kindle DX
Last week Amazon released their new electronic reader, the Kindle DX. With a larger screen and a price tag $130 more than its predecessor, the Kindle DX is positioned to be the new standard for reading text. If only that were true.
The original Kindle concept was a hit. As recently announced by Amazon CEO Jeff Bezos, Kindle sales are now 35% of book sales when Kindle editions are available. This is up from 13% in February 2009, just before the second version of the Kindle went on sale.
But despite its ranking as Amazon’s second best-selling gadget, the Kindle DX is unlikely to take off the way Amazon hopes. If we consider its core use, we'll notice the bigger and badder e-reader faces some stiff competition.
Consider all the hardware complementary with the Kindle. Fully-loaded mini-laptops are available for $200 less than the Kindle DX. If textbook publishers developed interactive learning software, why would students ever use a static, oversized reader?
Secondly, when it comes to media, many readers are already accustomed to getting their news from devices like iPhones. We can agree that reading from a miniature LCD can be hard on the eyes, and the Kindle is a terrific solution to this problem. But does it really need to be the size of a glossy? I thought that was the model we were trying to avoid.
All in all, kudos to Amazon for taking the next step with the Kindle and branching out to a new market opportunity. They just may have wanted to exercise a bit more foresight.
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A NASA astronomer explains how astronauts dispose of their, uh, dark matter.
- When nature calls in micro-gravity, astronauts must answer. Space agencies have developed suction-based toilets – with a camera built in to ensure all the waste is contained before "flushing".
- Yes, there have been floaters in space. The early days of space exploration were a learning curve!
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Carl Sagan liked to smoke weed. His essay on why is fascinating.
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- He once wrote an anonymous essay on the effects it had on his life and why he felt it should be legalized.
- His insights will be vital as many societies begin to legalize marijuana.
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
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