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New infographics show how cigarette smokers are socially penalized
There's a high social cost that comes with lighting up.
- The home improvement company Porch recently polled 1,009 people on their feelings about smoking.
- The company recently published the results as infographics.
- In terms of dating, 80 percent of nonsmokers find the habit a turnoff
Cigarette smoking has had a bad name since the first Surgeon General's warnings in the 1960s, and a lot of erstwhile buttheads consider themselves more health-conscious by smoking cigars instead. Tobacco smoke, though, regardless of its source, contains dangerous toxins that pose a danger to others via their exposure to secondhand smoke. Thirdhand exposure is also an issue, from contact with clothing and surfaces on which smoke lands. Though marijuana is generally believed to be safer than tobacco — and to have medicinal value — that's not entirely certain yet. Vaping with tobacco or grass also exposes the vaper to toxins.
The home improvement company Porch recently polled 1,009 people — 570 men and 490 women — on their feelings about smoking, especially cigarette smoking. The recently published the results as infographics.
The high cost of cigarette smoking
When it comes to good-old tobacco smoking, it's a habit that requires a serious commitment of cash, not to mention health. The average smoker spends $96.22 per month for the privilege of lighting up 8.9 times a day. And that's without the local cigarette taxes imposed in some areas as a disincentive for the habit.
If that seems like a lot of scratch, Porch found smokers would be willing to spend even more if certain perks were included. They'd pony up another $43.01 to smoke in their homes without getting any flack — not sure who exactly they'd be paying — and tack on another $29.24 per night to hotel bills to be able to smoke in their rooms.
Significant (cough, cough) others
Smokers, nonsmokers and reformed smokers have feelings about hooking up with smokers.
While about 80 percent of nonsmokers find the habit a turnoff, the remainder wouldn't necessarily spurn a smoker's attention.
Ex-smokers are iffy, perhaps for fear of backsliding. A little over a third of the male ex-smokers polled said maybe, while only 19.8 percent of women would be okay with dating a puffer.
At the bottom right below sits the most icky pie chart we've seen in a while, and appropriately so: that ashtray reveals that 19.2 percent of nonsmokers would rather date a convicted felon!
Porch throws in an extra amusing political tidbit here: A majority of both parties would rather go out with a member of the opposing party than someone with a nicotine habit.
The malady lingers on
Three out of four nonsmokers won't put a deposit down on a house whose smell reveals that a smoker was a previous inhabitant.
Likewise, remember how smokers would pay extra to be able to smoke in their hotel rooms? Well, nonsmokers staying at those spaces would not be too happy about that. Almost 90 percent of nonsmokers would demand a room switch if their temporary abode smelled like smoke.
But let's say you're a nonsmoker and you've moved in and have company over: about 43 percent of you don't want guests smoking anything in Chez Vous. Vaping would be sort of okay, getting high a little less, and 22.6 percent of nonsmokers would find themselves having to awkwardly request their guests put those death sticks away. Of course, famously stinky cigars are the least welcome of all.
A smoker’s home is her/his ashtray
Almost 80 percent of smokers light up in their own domiciles. Question: Is lighting a cigarette on the stove cool or ridiculous? Discuss. How about lighting a match on your teeth (not part of the survey).
Pot smokers are even more likely to smoke at home, which makes sense considering that herbally recreating in public may pose problems, and in some places arrest. Once again, cigar smokers, presumably many of whom live with people who have noses, only smoke at home about half the time.
The dangers of different types of smoking
In general, women consider all forms of smoking slightly more dangerous than men do. Beyond that, the survey's respondents have the relative dangers in about the right order according to current research. However, it's likely we have more to learn about thirdhand-cigarette smoke, marijuana, and vaping various varieties of plant matter.
Smoking around children
So playing the odds with one's own health is one thing, but what about rolling the dice with the well-being of the children who happen to be around when you smoke coffin nails? About two thirds of nonsmoking parents would speak up if you tried it, and about 40 percent of smoking parents.
Of those smoking parents, about two thirds do smoke around their own children, and a third of them in the car — obviously, that's close exposure, and when the weather is such that the windows are closed, a car is nasty place for a kid who wants to breathe.
Native Americans’ revenge?
Smoking is something that just doesn't seem to ever want to go away, and that's been true since ever the early colonists were exposed to tobacco by the locals. Each generation has its own relationship to it, finding it alternately fashionable/cool or repulsive/unhealthy — smoking is currently on the decline. But for many, the oral appeal is undeniable. If you're a smoker, we'd of course like you to be around as long as possible, and hope you'll consider quitting — there are lots of ways to making it happen once you can cough up sufficient determination.
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Scientists find routes using arches of chaos that can lead to much faster space travel.
- Researchers discovered a route through the Solar System that can allow for much faster spacecraft travel.
- The path takes advantage of "arches of chaos" within space manifolds.
- The scientists think this "celestial superhighway" can help humans get to the far reaches of the galaxy.
Humanity could be making its way through the Solar System much faster thanks to the discovery of a new superhighway network among space manifolds. Don't get your engines roaring along this "celestial autobahn" just yet, but the researchers believe the new pathways can eventually be used by spacecraft to get to the outer reaches of our Solar System with relative haste.
The celestial highway could get comets and asteroids from Jupiter to Neptune in less than a decade. Compare that to hundreds of thousands or even millions of years it might ordinarily take for space objects to traverse the Solar System. In a century of travel along the new routes, a 100 astronomical units could be covered, project the scientists. For reference, an astronomical unit is the average distance from the Earth to the Sun or about 93 million miles.
The international research team included Nataša Todorović, Di Wu, and Aaron Rosengren from the Belgrade Astronomical Observatory in Serbia, the University of Arizona, and UC San Diego. Their new paper proposes a dynamic route, going along connected series of arches within so-called space manifolds. These structures, coming into existence from gravitational effects between the Sun and the planets, stretch from the asteroid belt to past Uranus.
The most pronounced of these structures are linked to Jupiter by its strong gravitational pull, explained UC San Diego's press release. They influence the comets around the gas giant as well as smaller space objects called "centaurs," with are like asteroids in size but exhibit the composition of comets.
This animation shows space manifolds over a hundred years. Each frame of the animation shows how the arches and substructures appear over three-year increments.
Credit: Nataša Todorović, Di Wu and Aaron Rosengren/Science Advances
"Space manifolds act as the boundaries of dynamical channels enabling fast transportation into the inner- and outermost reaches of the Solar System," write the researchers. "Besides being an important element in spacecraft navigation and mission design, these manifolds can also explain the apparent erratic nature of comets and their eventual demise."
A closer image of the manifolds showing colliding and escaping objects.
Credit: Science Advances
The researchers discovered the structures by analyzing collected numerical data on the millions of orbits in the Solar System. The scientists figured out how these orbits were contained within known space manifolds. To detect the presences and structure of the space manifolds, the team employed the fast Lyapunov indicator (FLI), used to detect chaos. The scientists ran simulations to compute how the trajectories of particles approaching different planets like Jupiter, Uranus and Neptune would be affected by possible collisions and the manifolds.
While the results are encouraging, the next step is to figure out how these arches can be used by spacecraft for much speedier travel. It's also not clear how similar manifolds work near Earth. Also unclear is how they impact our planet's run-ins with asteroids and meteorites or any of the man-made objects floating up in space near us.
Check out the new paper "The arches of chaos in the Solar System" in Science Advances.
A new episode of "Your Brain on Money" illuminates the strange world of consumer behavior and explores how brands can wreak havoc on our ability to make rational decisions.
- Effective branding can not only change how you feel about a company, it can actually change how your brain is wired.
- Our new series "Your Brain on Money," created in partnership with Million Stories, recently explored the surprising ways brands can affect our behavior.
- Brands aren't going away. But you can make smarter decisions by slowing down and asking yourself why you're making a particular purchase.
How Apple and Nike have branded your brain | Your Brain on Money | Big Think youtu.be
Brands can manipulate our brains in surprisingly profound ways. They can change how we conceptualize ourselves and how we broadcast our identities out to the social world. They can make us feel emotions that have nothing to do with the functions of their products. And they can even sort us into tribes.
To grasp the power of brands, look to Apple. In the 1990s, the company was struggling to compete with Microsoft over the personal computer market. Despite flirting with bankruptcy in the mid-1990s, Apple turned itself around to eventually become the most valuable company in the world.
That early-stage success wasn't due to superior products.
"People talk about technology, but Apple was a marketing company," John Sculley, a former Apple marketing executive, told The Guardian in 1997. "It was the marketing company of the decade."
So, how exactly does branding make people willing to wait hours in line to buy a $1,000 smartphone, or pay exorbitant prices for a pair of sneakers?
Branding and the brain
For more than a century, brands have capitalized on the fact that effective marketing is much more than simply touting the merits of a product. Some ads have nothing to do with the product at all. In 1871, for example, Pearl Tobacco started advertising their cigarettes through branded posters and trading cards that featured exposed women, a trend that continues to this day.
It's crude, sure. But research shows that it's also remarkably effective, even on monkeys. Why? The answer seems to center on how our brains pay special attention to information from the social world.
"In theory, ads that associate sex or status with specific brands or products activate the brain mechanisms that prioritize social information, and turning on this switch may bias us toward the product," wrote neuroscience professor Michael Platt for Scientific American.
Brands can burrow themselves deep into our subconscious. Through ad campaigns, brands can form a web of associations and memories in our brains. When these connections are robust and positive, it can change our behavior, nudging us to make "no-brainer" purchases when we encounter the brand at the store.
It's a marketing principle that's related to the work of Daniel Kahneman, a psychologist and economist who won the 2002 Nobel Memorial Prize in Economic Sciences. In his book "Thinking Fast and Slow", Kahneman separates thinking into two broad categories, or systems:
- System 1 is fast and automatic, requiring little effort or voluntary control.
- System 2 is slow and requires subjective deliberation and logic.
Brands that tap into "system 1" are likely to dominate the competition. After all, it's far easier for us as consumers to automatically reach for a familiar brand than it is to analyze all of the available information and make an informed choice. Still, the most successful brands can have an even deeper impact on our psychology, one that causes us to conceptualize them as something like a family member.
A peculiar relationship with brands
Apple has one of the most loyal customer bases in the world, with its brand loyalty hitting an all-time high earlier this year, according to a SellCell survey of more than 5,000 U.S.-based smartphone users.
Qualitatively, how does that loyalty compare to Samsung users? To find out, Platt and his team conducted a study in which functional magnetic resonance imaging scanned the brains of Samsung and Apple users as they viewed positive, negative, and neutral news about each company. The results revealed stark differences between the two groups, as Platt wrote in "The Leader's Brain":
"Apple users showed empathy for their own brand: The reward-related areas of the brain were activated by good news about Apple, and the pain and negative feeling parts of the brain were activated by bad news. They were neutral about any kind of Samsung news. This is exactly what we see when people empathize with other people—particularly their family and friends—but don't feel the joy and pain of people they don't know."
Meanwhile, Samsung users didn't show any significant pain- or pleasure-related brain activity when they saw good or bad news about the company.
"Interestingly, though, the pain areas were activated by good news about Apple, and the reward areas were activated by bad news about the rival company—some serious schadenfreude, or "reverse empathy," Platt wrote.
The results suggest a fundamental difference between the brands: Apple has formed strong emotional and social connections with consumers, Samsung has not.
Brands and the self
Does having a strong connection with a brand justify paying higher prices for their products? Maybe. You could have a strong connection with Apple or Nike and simultaneously think the quality of their products justifies the price.
But beyond product quality lies identity. People have long used objects and clothing to express themselves and signal their affiliation with groups. From prehistoric seashell jewelry to Air Jordans, the things people wear and associate with signal a lot of information about how they conceptualize themselves.
Since the 1950s, researchers have examined the relationship between self-image and brand preferences. This body of research has generally found that consumers tend to prefer brands whose products fit well with their self-image, a concept known as self-image congruity.
By choosing brands that don't disrupt their self-image, consumers are able not only to express themselves personally, but also broadcast a specific version of themselves into the social world. That might sound self-involved. But on the other hand, humans are social creatures who use information from the social world to make decisions, so it's virtually impossible for us not to make inferences about people based on how they present themselves.
Americus Reed II, a marketing professor at the University of Pennsylvania, told Big Think:
"When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put that shirt on — those jeans, that hat — someone is going to form an impression about what I'm about. So, if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport. The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life."
Making smarter decisions
Brands may have some power over us when we're facing a purchasing decision. So, considering brands aren't going away, what can we do to make better choices? The best strategy might be to slow down and try to avoid making "automatic" purchasing decisions that are characteristic of Kahneman's fast "system 1" mode of thinking.
"I think it's important to always pause and think a little bit about, "Okay, why am I buying this product?" Platt said.
As for getting out of the brand game altogether? Good luck.
"I've heard lots of people push back and say, "I'm not into brands,"" Reed II said. "I take a very different view. In some senses, they're not doing anything different than what someone who affiliates with a brand is doing. They have a brand. It's just an anti-brand brand."
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
- Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
- "We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
- Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."