Search Results

From persuasion lessons to objection clinics, these sales training ideas have proven successful for a variety of organizations.

"One way the internet distorts our picture of ourselves is by feeding the human tendency to overestimate our knowledge of how the world works," writes philosophy professor Michael Patrick Lynch.

The power of persuasion is one of the most impactful tools you can have in your professional toolbox — particularly as a leader. Persuasion skills can help you influence the […]

The art of persuasion in sales & marketing is one that has changed significantly in recent years. Rather than trying to make your voice the loudest, basically yelling “look at […]

Every year, companies try to do things better, to find the most effective way to complete some task or to improve overall productivity. Employee learning programs play a massive part […]

Pre-suasion is a method of priming an audience to receive your message more openly. It's a powerful tool, and one that must be used in an ethical and just manner.

All teachers should strive to instill in their students the ability to think rationally and clearly communicate their conclusions. One educator has recommended using heavy metal as a focal topic in teaching sound thinking. 

Super Bowl season illustrates a deep part of who we are, not just as sports fans.

News of a company behaving unethically has become so common that it hardly raises an eyebrow except, perhaps, in the most egregious cases – and even then the outrage is […]

In our increasingly overloaded lives today we need shortcuts, or rules of thumb, to guide our decision-making. 

The rule of reciprocation is deeply rooted in our behavior such that we return the favor even when we don't want to. The behavior has helped our species survive by creating community.

Witnessing the downward-spiral of Carla Sanders’ career was painful — yet her experience offers an important commentary on the requirements of executive leadership in today’s organizations. (Carla’s an actual executive […]

We may like to think that “it’s just a game”, but rooting for our teams, and all the other groups to which we belong, is tied to nothing less than our very drive to survive.

Robert Cialdini discusses the excitement of finding new explanations through research.

Robert Cialdini on how your brain tricks you.

Robert Cialdini talks about Social Psychology and what has influenced his work.

Robert Cialdini discusses influence in politics and across cultures, and how technology has changed the field.

Robert Cialdini talks about going undercover and his books “Influence” and “Yes”.