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“To waste, to destroy our natural resources, to skin and exhaust the land instead of using it so as to increase its usefulness, will result in undermining in the days of our children the very prosperity which we ought by right to hand down to them amplified and developed.”  
Rebranding means reinvention — a wiping away of the old and replacing it with the new. Such an identity shift can be both exciting and frightening. Make sure you know what you’re getting into before embarking on an identity shift.
One day while walking through Rutgers’ Quad Two on the way to the gym, I noticed my friend Shelton across the lawn. As he bounced along the sidewalk—he was in […]