Same rules, different marketing
Seth Godin notes
, there's a huge difference between this:
THERE ARE NO REFUNDS, NO
THERE ARE NO EXCHANGES ON PLANTS.
ALL LISTED CONDITIONS MUST
BE MET IN ORDER TO RECEIVE EQUAL OR LESSER VALUE EXCHANGE. THERE ARE NO
EXCEPTIONS. MANAGER RESERVES THE RIGHT TO MAKE SPECIAL
At Surroundings, it's really important to
us that you be delighted (not just happy). Please keep your receipt and be sure
to bring it with you if there are any problems. We'll be happy to exchange any
cut flowers that aren't just right--we'll give you a store credit or any other
item in the store of equal or lesser value. Unfortunately, we can't exchange
plants. If you have any questions, don't hesitate to ask any of us for
I think it's safe to say that most of our school rules are written like the
former, not the latter. No wonder students grumble about the rules so much.
Couldn't we find ways to make our rules, policies, and guidelines more
palatable, more positive, and more pleasant? They might go over better with our
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
How you talk to people with drug addiction might save their life.
- Addiction is a learning disorder; it's not a sign that someone is a bad person.
- Tough love doesn't help drug-addicted people. Research shows that the best way to get people help is through compassion, empathy and support. Approach them as an equal human being deserving of respect.
- As a first step to recovery, Maia Szalavitz recommends the family or friends of people with addiction get them a complete psychiatric evaluation by somebody who is not affiliated with any treatment organization. Unfortunately, warns Szalavitz, some people will try to make a profit off of an addicted person without informing them of their full options.
These photos of scientific heroes and accomplishments inspire awe and curiosity.
- Science has given humanity an incalculable boost over the recent centuries, changing our lives in ways both awe-inspiring and humbling.
- Fortunately, photography, a scientific feat in and of itself, has recorded some of the most important events, people and discoveries in science, allowing us unprecedented insight and expanding our view of the world.
- Here are some of the most important scientific photos of history:
China's Chang'e 4 biosphere experiment marks a first for humankind.
- China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
- In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
- The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
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