ROTW: Electronic learning growth
Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
It's a new year and I think it's time to revive the Wednesday Report of the Week (ROTW)! I've made a public Google Notebook page for those of you who are interested in the reports I feature here:
I'll begin the new year with an Ambient Insight report that came out last November and was featured in T.H.E. Journal. The market analysis forecasts that K-12 education will have the highest demand for self-paced electronic learning products over the next five years. Ambient Insight studied six major types of self-paced e-learning products:
- IT packaged content
Sam Adkins, the company's chief research officer, was kind enough to explain to me the different categories. Here's what he said:
- Packaged content is commercial off-the-shelf (COTS) content sold as a
self-contained course (think "shrink-wrapped" as an analogy) - it has a retail
price per package. It is "built once, sold many times."
We break it out for suppliers because in the early days virtually all of
elearning content was IT courseware. Those days are long gone but suppliers
still want to see the forecasts.
service fee (usually time and materials) for it. There are many technology
services as well.
and the customer does not own the software, per se. They pay for it, usually
with a subscription fee. Lately people are referring to this as "Web 2.0"
although there is no consensus on the meaning of that term.
install it themselves.
It would be interesting to see which categories will see the biggest growth for K-12. I'm hoping it's not 'drill and kill' software.
I can't emphasize enough how helpful Mr. Adkins was. Despite his belief that his company's research is "written exclusively for product suppliers and that very few practitioners or thought leaders gain much value from the data," he was gracious enough to have several e-mail exchanges with me until I understood the categories for this blog post. Thank you, Sam!
Giving our solar system a "slap in the face."
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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