Roger Wilcox, Pam Moran, and other school administrators on YouTube
Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
This stuff is easy\n
Given how easy it is these days to post online video (think YouTube QuickCapture and a webcam, Flip cameras, etc.), I'm baffled that more administrators aren't taking advantage of the opportunity to speak directly to their communities on a regular basis. Forget newsletters, e-mail listservs, or blogging; just turn on the video camera and start talking!\n
There are numerous benefits to being in regular communication with internal and external stakeholders. The use of online video to connect, explain, build goodwill, create enthusiasm, be transparent, share student work, highlight teacher excellence, tell a story, etc. is a powerful but untapped possibility for most school leaders. Videos don't have to be polished or professional. Simple, honest, direct communication usually is more meaningful, anyway.\n
School leaders, take the plunge: Turn on the webcam or Flip camera and start talking from the heart. You won't regret it.\n
[P.S. Teachers can do this too. Dump that paper classroom newsletter. Instead, start a weekly broadcast to your families!]
Update: Dave Meister is off to a good start with this!\n
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