The News Media and Risk. How to Protect Yourself From Being Freaked Out!
The news is full of scary stories about threats to our health; from industrial chemicals, or the newest unfamiliar disease, or from the seemingly mundane things in life that the latest study suggests might be dangerous…bread, coffee, over-the-counter pain medication. The ominous drumbeat of potential bogeymen is ceaseless, and small wonder, since we are likely to pay attention to any warning of danger, and attention is the news media’s lifeblood.
The problem with these stories is not their omnipresence, nor that they overemphasize the scary parts. Yes, being warned so constantly and dramatically does make us feel that the world is scarier than it actually is, but warnings also help us stay safe. The larger problem with a lot of news coverage about risk is that it doesn’t tell us what the risk really is. It leaves out huge chunks of basic information, without which we can’t tell whether the danger is big or small, whether it threatens us or only somebody else, or even whether the risk du jour is actually a risk at all. More than just overdoing the scary parts of the news, reporting on risk stumbles because it just fails to include basic facts.
For a risk to exist at all, you have to have both a Hazard and Exposure. Is the supposedly risky sounding thing actually harmful (the chemical dihydrogen oxide sounds scary, but it’s only water), and are you exposed to it? Without both, there is no actual risk. There are countless news stories about some possible peril that simply don’t include information on one or the other of these required elements.
The details of hazard and exposure also matter.
There are critical details about exposure that go unreported as well.
Reading the news can feel like you’re in that fable about Chicken Little, in which Henny Penny and Turkey Lurkey and several other creatures follow Chicken Little around yelling “The Sky Is Falling, the Sky is Falling” – after an acorn fell on Chicken Little’s head. To a news media hungry for hit counts and eyeballs and attention, every little acorn gets turned into an alarm. Some of are well-warranted, and some aren’t. But we can’t tell which is which if basic facts about the risk are missing.
So before you freak out at the next risk headline, dig into the story for those basic facts. (And find the good journalists who provide them, and support that quality news coverage with your attention and subscription money.) Or if the basic facts are missing, just look things up yourself before you jump to fearful uninformed conclusions. You’ll be more informed, and healthier, for the effort.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
The Canadian professor has an extensive collection posted on his site.
- Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
- Categories include literature, neuroscience, religion, and systems analysis.
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Here are the six traits that inaugurated the fun.
Despite incredible economic growth, it is not necessarily an investor's paradise.
- China's stock market is just 27 years old. It's economy has grown 30x over that time.
- Imagine if you had invested early and gotten in on the ground floor.
- Actually, you would have lost money. Here's how that's possible.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.