Recommended reading - Marketing
Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
I often get asked by administrators for some recommended reading. Here are some of my favorite books on marketing. If the Amazon widget doesn't load in a few seconds, here's a static picture of the list.
[Transparency disclosure: If you buy a book using this list, CASTLE gets 4% of the proceeds. Your cost doesn't go up any. Amazon just pays us a little for the referral through its Associates Program.]
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
It turns out the human scalp has an olfactory receptor that seems to play a crucial role in regulating hair follicle growth and death.
- Scientists treated scalp tissue with a chemical that mimics the odor of sandalwood.
- This chemical bound to an olfactory receptor in the scalp and stimulated hair growth.
- The treatment could soon be available to the public.
- Why can't we have a human-sized cat tree?
- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
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