Re: Where do you go to find inspiration?
As a marketer, I need to come up with campaign ideas that range from the mundane to out-there stunts and wacky or 'big' ideas.
For me, inspiration comes from a blend of discipline and meditation. First you lay the foundation through a disciplined process of information gathering and research to learn everything about the client/project/issue/brand until you are completely 'steeped' in it.
Then comes the inspiration part. Sometimes it's very straight-forward and the idea will emerge as you go through the research. But if this is not the case, then I need to do one of two things: I either 'goose' the process by having brainstorming sessions or I ponder/meditate on the issue while in a zen-like state, which often leads to flashes of inspiration and ideas. I can reach the zen-like state first thing in the morning, in the shower while still half-asleep, or at a certain point during an aerobic exercise session. I've gotten most of my career and reputation-making big ideas like this.
Once on a deadline for a presentation, when we couldn't think of anything, I went in desperation at 3 pm, got in the shower and prayed...
Giving our solar system a "slap in the face."
- A stream of galactic debris is hurtling at us, pulling dark matter along with it
- It's traveling so quickly it's been described as a hurricane of dark matter
- Scientists are excited to set their particle detectors at the onslffaught
The climate change we're witnessing is more dramatic than we might think.
A lazy buzz phrase – 'Is this the new normal?' – has been doing the rounds as extreme climate events have been piling up over the past year. To which the riposte should be: it's worse than that – we're on the road to even more frequent, more extreme events than we saw this year.
Once again, our circadian rhythm points the way.
- Seven individuals were locked inside a windowless, internetless room for 37 days.
- While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
- Morning time again shown not to be the best time to eat.
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