Re: Where do you go to find inspiration?
As a marketer, I need to come up with campaign ideas that range from the mundane to out-there stunts and wacky or 'big' ideas.
For me, inspiration comes from a blend of discipline and meditation. First you lay the foundation through a disciplined process of information gathering and research to learn everything about the client/project/issue/brand until you are completely 'steeped' in it.
Then comes the inspiration part. Sometimes it's very straight-forward and the idea will emerge as you go through the research. But if this is not the case, then I need to do one of two things: I either 'goose' the process by having brainstorming sessions or I ponder/meditate on the issue while in a zen-like state, which often leads to flashes of inspiration and ideas. I can reach the zen-like state first thing in the morning, in the shower while still half-asleep, or at a certain point during an aerobic exercise session. I've gotten most of my career and reputation-making big ideas like this.
Once on a deadline for a presentation, when we couldn't think of anything, I went in desperation at 3 pm, got in the shower and prayed...
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We take fewer mental pictures per second.
- Recent memories run in our brains like sped-up old movies.
- In childhood, we capture images in our memory much more quickly.
- The complexities of grownup neural pathways are no match for the direct routes of young brains.
In the face of seemingly unstoppable gun violence, Americans could stand to gain by looking to the Swiss.
- According to a recent study, the U.S. had the second highest number of gun-related deaths in 2016 after Brazil.
- Like the U.S., Switzerland has a high rate of gun ownership. However, it has a considerably lower rate of deaths from gun violence.
- Though pro-gun advocates point to Switzerland as an example of how gun ownership doesn't have to correlate with mass shootings, Switzerland has very different regulations, practices, and policies related to guns than America.
It's one of the most consistent patterns in the unviverse. What causes it?
- Spinning discs are everywhere – just look at our solar system, the rings of Saturn, and all the spiral galaxies in the universe.
- Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
- Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.
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