Re: Where do you go to find inspiration?

As a marketer, I need to come up with campaign ideas that range from the mundane to out-there stunts and wacky or 'big' ideas.

For me, inspiration comes from a blend of discipline and meditation. First you lay the foundation through a disciplined process of information gathering and research to learn everything about the client/project/issue/brand until you are completely 'steeped' in it.

Then comes the inspiration part. Sometimes it's very straight-forward and the idea will emerge as you go through the research. But if this is not the case, then I need to do one of two things: I either 'goose' the process by having brainstorming sessions or I ponder/meditate on the issue while in a zen-like state, which often leads to flashes of inspiration and ideas. I can reach the zen-like state first thing in the morning, in the shower while still half-asleep, or at a certain point during an aerobic exercise session. I've gotten most of my career and reputation-making big ideas like this.

Once on a deadline for a presentation, when we couldn't think of anything, I went in desperation at 3 pm, got in the shower and prayed...

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
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We take fewer mental pictures per second.

(MPH Photos/giphy/yShutterstock/Big Think)
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  • Spinning discs are the result of two things: The force of gravity and a phenomenon in physics called the conservation of angular momentum.
  • Gravity brings matter together; the closer the matter gets, the more it accelerates – much like an ice skater who spins faster and faster the closer their arms get to their body. Then, this spinning cloud collapses due to up and down and diagonal collisions that cancel each other out until the only motion they have in common is the spin – and voila: A flat disc.