Re: Where do you go to find inspiration?
As a marketer, I need to come up with campaign ideas that range from the mundane to out-there stunts and wacky or 'big' ideas.
For me, inspiration comes from a blend of discipline and meditation. First you lay the foundation through a disciplined process of information gathering and research to learn everything about the client/project/issue/brand until you are completely 'steeped' in it.
Then comes the inspiration part. Sometimes it's very straight-forward and the idea will emerge as you go through the research. But if this is not the case, then I need to do one of two things: I either 'goose' the process by having brainstorming sessions or I ponder/meditate on the issue while in a zen-like state, which often leads to flashes of inspiration and ideas. I can reach the zen-like state first thing in the morning, in the shower while still half-asleep, or at a certain point during an aerobic exercise session. I've gotten most of my career and reputation-making big ideas like this.
Once on a deadline for a presentation, when we couldn't think of anything, I went in desperation at 3 pm, got in the shower and prayed...
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A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
The Harvard psychologist loves reading authors' rules for writing. Here are his own.
- Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
- When it comes to writing, he's a student and a teacher.
- Here's are his 13 rules for writing better, more simply, and more clearly.
Thinking your life is worthwhile is correlated with a variety of positive outcomes.
- A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
- Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
- The findings could be used to help improve the health of older adults.
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