from the world's big
Nudging meat off the menu
How do you convince people to break the habit of a lifetime?
To keep global heating below 2°C, the world's appetite for meat must change.
This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?
Our recent paper, published in the journal Appetite, looked at how “nudging" might help. This is an approach from behavioural psychology that aims to subtly change a person's behaviour. In the same way a gentle nudge on the shoulder might alert you to something nearby, subliminal nudges in advertising or on signs help to affect the subconscious choices people make. To change a person's diet, nudges could help them choose meat substitutes over the real thing.
It's possible for people to still enjoy the taste of meat with alternatives – varieties of insects are high in protein, and their environmental impact is minimal. About 2 billion people already eat insects as part of their daily diet. But given that many people associate insects with dirt and disease, it's not guaranteed that bugs will make the cut as a major source of protein in the future.
But plant-based meat substitutes are surging in popularity in many developed countries. There is now a range of plant-based products that attempt to mimic the texture and taste of a variety of meats using ingredients such as soy or peas. The market share of these products has grown significantly in recent years – and the market is projected to expand by 28% per year until 2030. Our recent study found that people who regularly work out and opt for high-protein diets are particularly interested in alternative sources that can deliver the same benefits as meat.
Despite this growth in plant-based substitutes, meat consumption is still predicted to rise around the world. So alternatives are not enough – behaviour has to change.
The face of protein in the 21st century?
Nudging people away from meat could include changing the layout of places where food is bought or eaten, or designing menus so that vegetarian options are given equal or greater prominence than meat dishes.
But the complexity of food choice means that these may not be as effective outside experiments. In the real world, what people choose to eat is driven by a whole host of factors including the smell or texture of food and cultural norms.
Nudges tend to work by targeting unconscious thoughts and behaviours. Many of our food choices tend to rely on this, through habit or convenience. You're more likely to pick the option you've tried before and enjoyed, or that you know is easy to prepare, without carefully thinking about it. People remain reluctant to buy food that their partners or children may reject. So attitudes to meat and plant-based substitutes still need addressing to alter eating behaviour.
One area that shows particular promise is targeting people at specific stages in their lives. We found that older people would still want to eat foods which they had eaten as children. If children are given access to more plant-based proteins – and educated on their benefits for health and the environment – they might remain a valued component of their diet throughout their lives.
There are reasons to be optimistic that the dietary changes needed to limit global heating are achievable. Attitudes towards meat consumption are already changing, and there are plenty of options to try and encourage more people to pursue a diet that's better for them and the planet.
- Eating Fake Meat Could Be Worse for Animals than Factory Farming ... ›
- Plant-based diets are the best way to reduce environmental impact ... ›
Ever since we've had the technology, we've looked to the stars in search of alien life. It's assumed that we're looking because we want to find other life in the universe, but what if we're looking to make sure there isn't any?
Here's an equation, and a rather distressing one at that: N = R* × fP × ne × f1 × fi × fc × L. It's the Drake equation, and it describes the number of alien civilizations in our galaxy with whom we might be able to communicate. Its terms correspond to values such as the fraction of stars with planets, the fraction of planets on which life could emerge, the fraction of planets that can support intelligent life, and so on. Using conservative estimates, the minimum result of this equation is 20. There ought to be 20 intelligent alien civilizations in the Milky Way that we can contact and who can contact us. But there aren't any.
Building a personal connection with students can counteract some negative side effects of remote learning.
- Not being able to engage with students in-person due to the pandemic has presented several new challenges for educators, both technical and social. Digital tools have changed the way we all think about learning, but George Couros argues that more needs to be done to make up for what has been lost during "emergency remote teaching."
- One interesting way he has seen to bridge that gap and strengthen teacher-student and student-student relationships is through an event called Identity Day. Giving students the opportunity to share something they are passionate about makes them feel more connected and gets them involved in their education.
- "My hope is that we take these skills and these abilities we're developing through this process and we actually become so much better for our kids when we get back to our face-to-face setting," Couros says. He adds that while no one can predict the future, we can all do our part to adapt to it.
Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
Chronic irregular sleep in children was associated with psychotic experiences in adolescence, according to a recent study out of the University of Birmingham's School of Psychology.