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Nudging meat off the menu
How do you convince people to break the habit of a lifetime?
To keep global heating below 2°C, the world's appetite for meat must change.
This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?
Our recent paper, published in the journal Appetite, looked at how “nudging" might help. This is an approach from behavioural psychology that aims to subtly change a person's behaviour. In the same way a gentle nudge on the shoulder might alert you to something nearby, subliminal nudges in advertising or on signs help to affect the subconscious choices people make. To change a person's diet, nudges could help them choose meat substitutes over the real thing.
It's possible for people to still enjoy the taste of meat with alternatives – varieties of insects are high in protein, and their environmental impact is minimal. About 2 billion people already eat insects as part of their daily diet. But given that many people associate insects with dirt and disease, it's not guaranteed that bugs will make the cut as a major source of protein in the future.
But plant-based meat substitutes are surging in popularity in many developed countries. There is now a range of plant-based products that attempt to mimic the texture and taste of a variety of meats using ingredients such as soy or peas. The market share of these products has grown significantly in recent years – and the market is projected to expand by 28% per year until 2030. Our recent study found that people who regularly work out and opt for high-protein diets are particularly interested in alternative sources that can deliver the same benefits as meat.
Despite this growth in plant-based substitutes, meat consumption is still predicted to rise around the world. So alternatives are not enough – behaviour has to change.
The face of protein in the 21st century?
Nudging people away from meat could include changing the layout of places where food is bought or eaten, or designing menus so that vegetarian options are given equal or greater prominence than meat dishes.
But the complexity of food choice means that these may not be as effective outside experiments. In the real world, what people choose to eat is driven by a whole host of factors including the smell or texture of food and cultural norms.
Nudges tend to work by targeting unconscious thoughts and behaviours. Many of our food choices tend to rely on this, through habit or convenience. You're more likely to pick the option you've tried before and enjoyed, or that you know is easy to prepare, without carefully thinking about it. People remain reluctant to buy food that their partners or children may reject. So attitudes to meat and plant-based substitutes still need addressing to alter eating behaviour.
One area that shows particular promise is targeting people at specific stages in their lives. We found that older people would still want to eat foods which they had eaten as children. If children are given access to more plant-based proteins – and educated on their benefits for health and the environment – they might remain a valued component of their diet throughout their lives.
There are reasons to be optimistic that the dietary changes needed to limit global heating are achievable. Attitudes towards meat consumption are already changing, and there are plenty of options to try and encourage more people to pursue a diet that's better for them and the planet.
- Eating Fake Meat Could Be Worse for Animals than Factory Farming ... ›
- Plant-based diets are the best way to reduce environmental impact ... ›
- How to transition to a plant-based diet - Big Think ›
- A meat-free world by 2035? 'Doable,' says Impossible Foods - Big Think ›
The finding is remarkably similar to the Dunning-Kruger effect, which describes how incompetent people tend to overestimate their own competency.
- Recent studies asked participants to rate the attractiveness of themselves and other participants, who were strangers.
- The studies kept yielding the same finding: unattractive people overestimate their attractiveness, while attractive people underrate their looks.
- Why this happens is unclear, but it doesn't seem to be due to a general inability to judge attractiveness.
There's no shortage of disparities between attractive and unattractive people. Studies show that the best-looking among us tend to have an easier time making money, receiving help, avoiding punishment, and being perceived as competent. (Sure, research also suggests beautiful people have shorter relationships, but they also have more sexual partners, and more options for romantic relationships. So call it a wash.)
Now, new research reveals another disparity: Unattractive people seem less able to accurately judge their own attractiveness, and they tend to overestimate their looks. In contrast, beautiful people tend to rate themselves more accurately. If anything, they underestimate their attractiveness.
The research, published in the Scandinavian Journal of Psychology, involved six studies that asked participants to rate the attractiveness of themselves and other participants, who were strangers. The studies also asked participants to predict how others might rate them.
In the first study, lead author Tobias Greitemeyer found that the participants who were most likely to overestimate their attractiveness were among the least attractive people in the study, based on average ratings.
Ratings of subjective attractiveness as a function of the participant's objective attractiveness (Study 1)
"Overall, unattractive participants judged themselves to be of about average attractiveness and they showed very little awareness that strangers do not share this view. In contrast, attractive participants had more insights into how attractive they actually are. [...] It thus appears that unattractive people maintain illusory self‐perceptions of their attractiveness, whereas attractive people's self‐views are more grounded in reality."
Why do unattractive people overestimate their attractiveness? Could it be because they want to maintain a positive self-image, so they delude themselves? After all, previous research has shown that people tend to discredit or "forget" negative social feedback, which seems to help protect a sense of self-worth.
To find out, Greitemeyer conducted a study that aimed to put participants in a positive, non-defensive mindset before rating attractiveness. He did that by asking participants questions that affirmed parts of their personality that had nothing to do with physical appearance, such as: "Have you ever been generous and selfless to another person?" Yet, this didn't change how participants rated themselves, suggesting that unattractive people aren't overestimating their looks out of defensiveness.
The studies kept yielding the same finding: unattractive people overestimate their attractiveness. Does that bias sound familiar? If so, you might be thinking of the Dunning-Kruger effect, which describes how incompetent people tend to overestimate their own competency. Why? Because they lack the metacognitive skills needed to discern their own shortcomings.
Greitemeyer found that unattractive people were worse at differentiating between attractive and unattractive people. But the finding that unattractive people may have different beauty ideals (or, more plainly, weaker ability to judge attractiveness) did "not have an impact on how they perceive themselves."
In short, it remains a mystery exactly why unattractive people overestimate their looks. Greitemeyer concluded that, while most people are decent at judging the attractiveness of others, "it appears that those who are unattractive do not know that they are unattractive."
Unattractive people aren't completely unaware
The results of one study suggested that unattractive people aren't completely in the dark about their looks. In the study, unattractive people were shown a set of photos of highly attractive and unattractive people, and they were asked to select photos of people with comparable attractiveness. Most unattractive people chose to compare themselves with similarly unattractive people.
"The finding that unattractive participants selected unattractive stimulus persons with whom they would compare their attractiveness to suggests that they may have an inkling that they are less attractive than they want it to be," Greitemeyer wrote.
Every star we can see, including our sun, was born in one of these violent clouds.
This article was originally published on our sister site, Freethink.
An international team of astronomers has conducted the biggest survey of stellar nurseries to date, charting more than 100,000 star-birthing regions across our corner of the universe.
Stellar nurseries: Outer space is filled with clouds of dust and gas called nebulae. In some of these nebulae, gravity will pull the dust and gas into clumps that eventually get so big, they collapse on themselves — and a star is born.
These star-birthing nebulae are known as stellar nurseries.
The challenge: Stars are a key part of the universe — they lead to the formation of planets and produce the elements needed to create life as we know it. A better understanding of stars, then, means a better understanding of the universe — but there's still a lot we don't know about star formation.
This is partly because it's hard to see what's going on in stellar nurseries — the clouds of dust obscure optical telescopes' view — and also because there are just so many of them that it's hard to know what the average nursery is like.
The survey: The astronomers conducted their survey of stellar nurseries using the massive ALMA telescope array in Chile. Because ALMA is a radio telescope, it captures the radio waves emanating from celestial objects, rather than the light.
"The new thing ... is that we can use ALMA to take pictures of many galaxies, and these pictures are as sharp and detailed as those taken by optical telescopes," Jiayi Sun, an Ohio State University (OSU) researcher, said in a press release.
"This just hasn't been possible before."
Over the course of the five-year survey, the group was able to chart more than 100,000 stellar nurseries across more than 90 nearby galaxies, expanding the amount of available data on the celestial objects tenfold, according to OSU researcher Adam Leroy.
New insights: The survey is already yielding new insights into stellar nurseries, including the fact that they appear to be more diverse than previously thought.
"For a long time, conventional wisdom among astronomers was that all stellar nurseries looked more or less the same," Sun said. "But with this survey we can see that this is really not the case."
"While there are some similarities, the nature and appearance of these nurseries change within and among galaxies," he continued, "just like cities or trees may vary in important ways as you go from place to place across the world."
Astronomers have also learned from the survey that stellar nurseries aren't particularly efficient at producing stars and tend to live for only 10 to 30 million years, which isn't very long on a universal scale.
Looking ahead: Data from the survey is now publicly available, so expect to see other researchers using it to make their own observations about stellar nurseries in the future.
"We have an incredible dataset here that will continue to be useful," Leroy said. "This is really a new view of galaxies and we expect to be learning from it for years to come."
Tiny specks of space debris can move faster than bullets and cause way more damage. Cleaning it up is imperative.
- NASA estimates that more than 500,000 pieces of space trash larger than a marble are currently in orbit. Estimates exceed 128 million pieces when factoring in smaller pieces from collisions. At 17,500 MPH, even a paint chip can cause serious damage.
- To prevent this untrackable space debris from taking out satellites and putting astronauts in danger, scientists have been working on ways to retrieve large objects before they collide and create more problems.
- The team at Clearspace, in collaboration with the European Space Agency, is on a mission to capture one such object using an autonomous spacecraft with claw-like arms. It's an expensive and very tricky mission, but one that could have a major impact on the future of space exploration.
This is the first episode of Just Might Work, an original series by Freethink, focused on surprising solutions to our biggest problems.
Catch more Just Might Work episodes on their channel: https://www.freethink.com/shows/just-might-work