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Which country is the best? is the wrong question
Policy advisor Simon Anholt believes the question we should ask is, which country is the "goodest"?
- The popularity of Trump's "Make America Great Again" slogan shows many Americas fear their country has fallen from greatness.
- The Good Country Index measures how much good countries do for the world, not themselves.
- Being viewed as a good country, not a great one, improves a country's national brand, in turn helping them grow and improve internally.
Make America Great Again. The campaign slogan of then-candidate Donald Trump resonated fiercely with many Americans. They put it on hats;, they chanted it at rallies, and they erected giant billboards to proclaim its gospel to any passersby. Joy Villa even wore a transforming dress dedicated to it.
Underlining the sentiment is the belief that at some point in its history, America was the best country in the world. But it's fallen from its former glory, and the new imperative is to reclaim that title. Recent events have shown that the idea still holds sway over right-leaning voters, and while toxic to left-leaning voters today, it wasn't long ago that the message stirred their hearts as well.
While Trump trademarked the phrase in 2012, American candidates have been using it for decades. It was cultivated during the fervid isolationism of the 1930s. Ronald Reagan resuscitated it for his 1980 bid. Bill Clinton, who claimed the phrase was a racist dog whistle in 2016, used it frequently in his 1991 stump speeches. Even if not those exact words, the promise has been made on both sides of the aisle by many hoping to obtain office.
But Simon Anholt, who has advised heads of state and government in more than 50 countries, argues that striving to be the best or greatest country is the wrong solution to our problems, both domestic and aboard. He believes we should strive to be the "goodest country."
No country is an island unto itself (even the island countries)
As a political adviser, Anholt has thought a lot about countries and government. In his musings, he noticed two particular trends shaping today's world.
First, globalization has benefited us nearly worldwide, but created problems at that same scale. A world linked by highways and air travel allows diseases to move abroad as efficiently as goods and services. The multitudinous roots of global finance mean that if a key American bank fails, the effects are felt the world over. And greenhouse gases produced by one country inflame the climate crisis facing us all.
We have connected the world and humanity in ways never before conceivable, but this leads Anholt to his second point. Our governments continue to interact as they did in the centuries before globalization.
"The politicians that we elect and the politicians we don't elect, on the whole, have minds that microscope. They don't have minds that telescope," Anholt said during a Ted talk. "They look in. They pretend, they behave, as if they believed that every country was an island that existed quite happily, independently of all the others on its own little planet in its own little solar system."
Anholt dubs governments that think about being the best at the expense of others "cultural psychopaths." Like psychopaths, these governments view other countries with a lack of empathy and conscience.
In a globalized world, however, such tribalism exacerbates problems. States that fight in needless trade wars may reap short-term rewards, but they can't maximize those rewards in the long-term. A tribal mindset further prevents us from collaborating effectively on global-scale problems such as nutrition, finance, immigration, and climate change, all of which leak through porous borders.
Pickin' up good vibrations
The United States Air Force delivers food, provisions, and humanitarian aid to Port-Au-Prince, Haiti, to help victims of the 2016 hurricane strike. (Photo: Staff Sgt. Robert Waggoner/Defense Logistics Agency)
To combat tribalism, Anholt created the Good Country Index. His goal was to measure countries' contributions to the world — not their own population but humanity as a whole.
To be clear, "good" in this context is defined as the opposite of "selfish" or "cultural psychopathy." It is not a moral judgment but a calculation drawn from 35 reliable datasets gathered by the United Nations, international agencies, and non-government organizations.
From this data, the Good Country Index scores nations based on their contributions to seven categories: Culture, World Order, Planet and Climate, Health and Wellbeing, Science and Technology, Prosperity and Equality, and International Peace and Security. The scores are then divided by gross domestic product to prevent larger, richer countries from having an unfair advantage.
The index tries to be comprehensive, sporting 153 of the world's countries; however, countries such as Cuba, Bhutan, and Ethiopia are absent due to a lack of data.
When the Good Country Index began in 2014, Ireland was number one and the United States ranked 21st. In the index's fourth iteration, the Emerald Isle is now the third "goodest" country in the world. Finland and the Netherlands have taken first and second, respectively.
Finland is particularly interesting. Not only has the country scored highly on every iteration of the Good Country Index, but it ranks well on other global evaluations, including those measuring education, happiness, and health and wellness. Clearly, the Finns have something that other countries should be taking note of (and it's not salmiakki).
But again, the Good Country Index isn't design to be an instrument of judgement or competition. It is a tool for elucidation and improvement. Finland may rank first overall, but it doesn't hold first place in any one category. While scoring highly in prosperity and environmentalism, the country dithers in international peace and security. Finland scores particularly low in arms exports, which measures the circulation of weapons and ammunition relative to the country's economy.
As such, Finland can enhance its humanitarian efforts by improving its contributions to international security. For inspiration its leaders may want to look to Georgia, which ranked number one in that category despite coming in 38th overall.
As for the United States, its position was reduced from 21st to 40th between 2014 and 2018. The U.S. brackets highest in health (11th), thanks to its contributes to worldwide food aid, pharmaceutical exports, and donations to humanitarian organizations and the World Health Organization.
The country stumbles, however, in international peace (101st). This is due to the its endowment of arms and organized violence across the world, of which the U.S. bombs used to kill civilians in the Yemen Crisis is but the latest of many devastating example.
Is being the best country bad branding?
To many politicians and voters, domestic and international agendas seem incompatible. Through a zero-sum lens, it appears that one country's gain is another's loss, and the goal of a country's government should be to compete in the global system to net as many gains as possible for its people.
But Anholt and the Good Country Index want to show that the altruism and self-interest aren't necessarily antonyms. Domestic and international agendas can be compatible and harmonized to the benefit of all. This is shown by another pet project of Anholt's, the National Brands Index.
In collaboration with Ipsos, a global market research and consulting firm, the National Brands Index measures and compares countries' reputations in areas including culture, exports, tourism, and governance. Germany won the top spot in 2008, 2014, 2017, and 2018. The country is also well-recognized for its humanitarian efforts, placing highly on the Good Country Index.
Like companies, a country's brand is important for its stability and access to cooperative relationships. Anholt explains: "If a country has a great, positive image, like Germany has or Sweden or Switzerland, everything is easy and everything is cheap. You get more tourists. You get more investors. You sell your products more expensively. If, on the other hand, you have a country with a very weak or a very negative image, everything is difficult and everything is expensive."
The United States' brand has remained strong in current years, though it has slipped in tandem with its Good Country Index ranking. In a press release, Ipsos notes that the U.S. saw the greatest overall drop in its brand approval in 2018. This was due largely in part to negative perceptions in China, Canada, and Mexico.
Pew Research Center concurs. Its surveys have shown that the U.S.'s brand remains favorable, but there are worrisome trends in the data. Western Europeans overwhelmingly lack confidence in President Trump. They don't believe the United States protects personal freedoms — the first time a majority of respondents have answered in the negative since Pew began asking the question in 2008. And people from several nations believe the United States doesn't consider other countries in its international policy.
At home, Americans don't believe their leaders are up to the challenge.
Keep America Good
Trump wears a Make America Great Again hat during his 2016 campaign. (Photo: Gage Skidmore/Wikimedia Commons)
"Today, leaders must realise that they're responsible not only for their own people, but for every man, woman, child and animal on the planet; not just responsible for their own slice of territory, but for every square inch of the earth's surface and the atmosphere above it," the Good Country Index's website states.
To Anholt's point, there are many inspiring examples of what can happen when countries look outside their boundaries to collaborate on humanitarian goals. Historically, we can look to the European Recovery Program. Today, we have the United Nations' Sustainable Development Goals — 17 directives aimed at improving the quality of life for all people in the world.
The U.N.'s goals are lofty and include ending extreme poverty and undernourishment the world over. But it is only thanks to the collaborative effort of many countries that such goals can even be considered possibilities. For the first time in world history, extreme poverty has fallen to under 10 percent. There is still much to do, and issues that may still arise, it is only through collaboration that we've made the progress we have.
Looking forward to 2020, President Trump appears to be upgrading his slogan to "Keep America Great." Perhaps we would all be better served if we decided to Keep America Good, instead.
- Top 10 world's most corrupt countries - Big Think ›
- 10 reasons Finland's education system is the best - Big Think ›
A man's skeleton, found facedown with his hands bound, was unearthed near an ancient ceremonial circle during a high speed rail excavation project.
- A skeleton representing a man who was tossed face down into a ditch nearly 2,500 years ago with his hands bound in front of his hips was dug up during an excavation outside of London.
- The discovery was made during a high speed rail project that has been a bonanza for archaeology, as the area is home to more than 60 ancient sites along the planned route.
- An ornate grave of a high status individual from the Roman period and an ancient ceremonial circle were also discovered during the excavations.
Foul play?<p>A skeleton representing a man who was tossed face down into a ditch nearly 2,500 years ago with his hands bound in front of his hips was dug up during a high speed rail excavation.</p><p>The positioning of the remains have led archaeologists to suspect that the man may have been a victim of an ancient murder or execution. Though any bindings have since decomposed, his hands were positioned together and pinned under his pelvis. There was also no sign of a grave or coffin. </p><p>"He seems to have had his hands tied, and he was face-down in the bottom of the ditch," <a href="https://www.livescience.com/iron-age-murder-victim-england.html" target="_blank">said archaeologist Rachel Wood</a>, who led the excavation. "There are not many ways that you end up that way."</p><p>Currently, archaeologists are examining the skeleton to uncover more information about the circumstances of the man's death. Fragments of pottery found in the ditch may offer some clues as to exactly when the man died. </p><p>"If he was struck across the head with a heavy object, you could find a mark of that on the back of the skull," Wood said to <a href="https://www.livescience.com/iron-age-murder-victim-england.html" target="_blank">Live Science</a>. "If he was stabbed, you could find blade marks on the ribs. So we're hoping to find something like that, to tell us how he died."</p>
Other discoveries at Wellwick Farm<p>The grim discovery was made at Wellwick Farm near Wendover. That is about 15 miles north-west of the outskirts of London, where <a href="https://www.hs2.org.uk/building-hs2/hs2-green-corridor/" target="_blank">a tunnel</a> is going to be built as part of a HS2 high-speed rail project due to open between London and several northern cities sometime after 2028. The infrastructure project has been something of a bonanza for archaeology as the area is home to more than 60 ancient sites along the planned route that are now being excavated before construction begins. </p><p>The farm sits less than a mile away from the ancient highway <a href="http://web.stanford.edu/group/texttechnologies/cgi-bin/stanfordnottingham/places/?icknield" target="_blank">Icknield Way</a> that runs along the tops of the Chiltern Hills. The route (now mostly trails) has been used since prehistoric times. Evidence at Wellwick Farm indicates that from the Neolithic to the Medieval eras, humans have occupied the region for more than 4,000 years, making it a rich area for archaeological finds. </p><p>Wood and her colleagues found some evidence of an ancient village occupied from the late Bronze Age (more than 3,000 years ago) until the Roman Empire's invasion of southern England about 2,000 years ago. At the site were the remains of animal pens, pits for disposing food, and a roundhouse — a standard British dwelling during the Bronze Age constructed with a circular plan made of stone or wood topped with a conical thatched roof.</p>
Ceremonial burial site<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzMTk0Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NDgwNTIyMX0.I49n1-j8WVhKjIZS_wVWZissnk3W1583yYXB7qaGtN8/img.jpg?width=1245&coordinates=0%2C82%2C0%2C83&height=700" id="44da7" class="rm-shortcode" data-rm-shortcode-id="46cfc8ca1c64fc404b32014542221275" data-rm-shortcode-name="rebelmouse-image" alt="top down view of coffin" data-width="1245" data-height="700" />
A high status burial in a lead-lined coffin dating back to Roman times.
Photo Credit: HS2<p>While these ancient people moved away from Wellwick Farm before the Romans invaded, a large portion of the area was still used for ritual burials for high-status members of society, Wood told Live Science. The ceremonial burial site included a circular ditch (about 60 feet across) at the center, and was a bit of a distance away from the ditch where the (suspected) murder victim was uncovered. Additionally, archaeologists found an ornately detailed grave near the sacred burial site that dates back to the Roman period, hundreds of years later when the original Bronze Age burial site would have been overgrown.</p><p>The newer grave from the Roman period encapsulated an adult skeleton contained in a lead-lined coffin. It's likely that the outer coffin had been made of wood that rotted away. Since it was clearly an ornate burial, the occupant of the grave was probably a person of high status who could afford such a lavish burial. However, according to Wood, no treasures or tokens had been discovered. </p>
Sacred timber circle<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUzMTk0Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY2MDAwOTQ4Mn0.eVJAUcD0uBUkVMFuMOPSgH8EssGkfLf_MjwUv0zGCI8/img.jpg?width=1245&coordinates=0%2C149%2C0%2C149&height=700" id="9de6a" class="rm-shortcode" data-rm-shortcode-id="ee66520d470b26f5c055eaef0b95ec06" data-rm-shortcode-name="rebelmouse-image" alt="An aerial view of the sacred circular monument." data-width="1245" data-height="700" />
An aerial view of the sacred circular monument.
Photo Credit: HS2<p>One of the most compelling archaeological discoveries at Wellwick Farm are the indications of a huge ceremonial circle once circumscribed by timber posts lying south of the Bronze Age burial site. Though the wooden posts have rotted away, signs of the post holes remain. It's thought to date from the Neolithic period to 5,000 years ago, according to Wood.</p><p>This circle would have had a diameter stretching 210 feet across and consisted of two rings of hundreds of posts. There would have been an entry gap to the south-west. Five posts in the very center of the circle aligned with that same gap, which, according to Wood, appeared to have been in the direction of the rising sun on the day of the midwinter solstice. </p><p>Similar Neolithic timber circles have been discovered around Great Britain, such as one near <a href="https://bigthink.com/culture-religion/stonehenge-sarsens" target="_blank">Stonehenge</a> that is considered to date back to around the same time. </p>
Being skeptical isn't just about being contrarian. It's about asking the right questions of ourselves and others to gain understanding.
- It's not always easy to tell the difference between objective truth and what we believe to be true. Separating facts from opinions, according to skeptic Michael Shermer, theoretical physicist Lawrence Krauss, and others, requires research, self-reflection, and time.
- Recognizing your own biases and those of others, avoiding echo chambers, actively seeking out opposing voices, and asking smart, testable questions are a few of the ways that skepticism can be a useful tool for learning and growth.
- As Derren Brown points out, being "skeptical of skepticism" can also lead to interesting revelations and teach us new things about ourselves and our psychology.
New study suggests the placebo effect can be as powerful as microdosing LSD.
- New research from Imperial College London investigated the psychological effects of microdosing LSD in 191 volunteers.
- While microdosers experienced beneficial mental health effects, the placebo group performed statistically similar to those who took LSD.
- Researchers believe the expectation of a trip could produce some of the same sensations as actually ingesting psychedelics.
Psychedelics: The scientific renaissance of mind-altering drugs<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="92360c805fe66c11de38a75b0967f417"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/5T0LmbWROKY?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>For the study published in eLife, the team recruited 191 citizen cosmonauts to microdose either LSD or a placebo over the course of several weeks and note the psychological effects. Volunteers were already microdosing LSD, so there was no true control. Each volunteer was given instructions on creating their own low-dose gel capsules, some containing LSD, others not. Then they mixed the capsules in envelopes so they didn't know if they were taking the real thing or not.</p><p>The trial design was ingenious: each capsule featured a QR code that was scanned after the addition of ingredients but before they were placed in the envelope so that researchers knew what they were ingesting.</p><p>The problem: volunteers sourced their own LSD. Lack of quality control could have had a profound effect on the results. </p><p>The results: LSD microdosers reported feeling more mindful, satisfied with life, and better overall; they also noticed a reduction in feelings of paranoia. </p><p>The catch: the control group felt the same thing, with no statistical difference between the groups. </p><p>Lead author Balázs Szigeti comments on the findings: "This suggests that the improvements may not be due to the pharmacological action of the drug but can instead be explained by the placebo effect." </p>
Credit: Alexander / Adobe Stock<p>Psychedelics are notoriously difficult to control for given the intensity of the experience. Yet there is precedent for the above findings. A <a href="https://link.springer.com/article/10.1007/s00213-020-05464-5" target="_blank">2019 study</a> found that 61 percent of volunteers that took a placebo instead of psilocybin felt some psychedelic effects, with a few volunteers experiencing full-on trips.</p><p style="margin-left: 20px;">"Several stated that they saw the paintings on the walls 'move' or 'reshape' themselves, others felt 'heavy. . . as if gravity [had] a stronger hold', and one had a 'come down' before another 'wave' hit her."</p><p>The Imperial team believes the expectation of a trip might have been enough to produce similar results. Senior author David Erritzoe is excited for future studies on the topic, believing they tapped into a new wave of citizen science that could push forward our knowledge of psychedelic substances.</p><p style="margin-left: 20px;">"Accounting for the placebo effect is important when assessing trends such as the use of cannabidiol oils, fad diets or supplements where social pressure or users' expectations can lead to a strong placebo response. Self-blinding citizen science initiatives could be used as an inexpensive, initial screening tool before launching expensive clinical studies."</p><p>As investments into the psychedelics market explode, with one company <a href="https://www.bloomberg.com/news/articles/2021-03-03/thiel-backed-magic-mushroom-firm-atai-hits-2-billion-valuation" target="_blank">reaching a $2 billion valuation</a>, a recurring irony appears in the long arc of psychedelics and research: the power of our minds might be enough to feel greater life satisfaction and a deeper sense of mindfulness. If that's possible with a placebo, we have to question why the rush to create more pharmacology is necessary. </p><p>This is, mind you, a separate conversation over the role of psychedelics and rituals for group bonding. The function of group cohesion around consciousness-altering substances will continue to play an important role in many communities. </p><p>Of course, we should continue to explore the efficacy of psychedelics on anxiety, depression, suicidal ideation, PTSD, and addiction. <a href="https://bigthink.com/surprising-science/antidepressant-effects" target="_self">Pharmacological dependence</a> is a stain on the psychiatry industry. Whether or not psychedelics can be prescribed for daily use remains to be seen, but we know a moneyed interest is expecting a return on investment—the above company, ATAI Life Sciences, raised $157 million in its Series D round. </p><p>When it comes to wellbeing, some things money just can't buy. How we navigate the tricky terrain of mainstreaming psychedelics remains to be seen. </p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a> and <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank" rel="noopener noreferrer">Facebook</a>. His most recent book is</em> "<em><a href="https://www.amazon.com/gp/product/B08KRVMP2M?pf_rd_r=MDJW43337675SZ0X00FH&pf_rd_p=edaba0ee-c2fe-4124-9f5d-b31d6b1bfbee" target="_blank" rel="noopener noreferrer">Hero's Dose: The Case For Psychedelics in Ritual and Therapy</a>."</em></p>