Please Do Not Tamper With the Coin Slots in the Airplane Lavatory
New economic realities have forced companies to scrounge for any available penny. Airlines, those money-losing behemoth of the sky, in particular have cut the extras and foisted baggage charges onto anything larger than a shoebox on some routes. Now one Irish airline is inaugurating a pay-to-pee program that it hopes will help keep profits from flushing down the toilet.
By limiting their service to cheap secondary hubs like Wroclaw and Haugusund, maintaining high traffic at off-hours (3 a.m. arrival at Dubrovnik International, anyone?), and charging for just about everything except cabin pressure, the Irish discount carrier Ryanair was able to keep fares low while spreading its network across Europe and North Africa like a particularly virulent flu strain. And the fares were unbelievably low. This blogger credits Ryanair for his cheapest ticket ever snagged: Barcelona-Milan €13 round-trip.
But in the midst of crisis that's even affecting the most frugal companies, Ryanair has floated its most draconian measure yet. CEO Michael O'Leary announced on BBC Breakfast that he may require passengers to pay $1.43 to use onboard lavatories. The blogosphere followed the announcement imagining various scenarios of how such a rule might play out mid-flight.
Ryanair is probably one of the few comapanies unconcerned with negatively affecting their product quality by slashing costs. After all, they have built a legacy around low quality. Most businesses however must walk a thin line between leveraging cost-saving and sending their bottom line south. If big thinkers have any views on how businesses should strategize to remain attractive while delivering less, we encourage you to debate and discuss.
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The Canadian professor has an extensive collection posted on his site.
- Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
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Best case: Redrawing borders leads to peace, prosperity and EU membership. But there's also a worst case.
Despite incredible economic growth, it is not necessarily an investor's paradise.
- China's stock market is just 27 years old. It's economy has grown 30x over that time.
- Imagine if you had invested early and gotten in on the ground floor.
- Actually, you would have lost money. Here's how that's possible.
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