Big Think's Top 25 +1 Videos


Mama, Don't Let Your Babies Grow Up To Deny Evolution

If adults want to deny evolution, sure. That’s fine. Whatever. But those adults better not make their kids follow in step because we as society need them to be better. Bill Nye, everyone's favorite Science Guy, explains the importance of promoting evolution education for America's future voters and lawmakers.

My Man, Sir Isaac Newton

Are you at least 26 years-old? If so, you are older than Isaac Newton was when he invented calculus... on a dare! (If you're younger than 26, better hurry up.) Big Think expert and overall cool guy Neil deGrasse Tyson explains why Newton is the greatest physicist who ever and likely will ever live.

Will Mankind Destroy Itself?

Theoretical physicist Michio Kaku sees two major trends today. One eventually leads to a multicultural, scientific, tolerant society that will expand beyond Earth in the name of human progress. The other trend leads to fundamentalism, monoculturalism, and -- eventually -- civilizational ruin. Whichever of these two trends wins out will determine the fate of mankind. No pressure, everyone.

Ricky Gervais on the Principles of Comedy

Comedy isn't just about making people laugh, says actor Ricky Gervais. It's about making people think. And while different forms of comedy require different approaches, the crux of any good performance will always be rhythm.

Reading the Bible (Or the Koran, Or the Torah) Will Make You an Atheist

Author and magician Penn Jillette was asked to leave his Christian youth group by a pastor who told his parents: "He's no longer learning about the Bible from me. He is now converting everyone in the class to atheism." The reason? Jillette did his homework and was turned off by the hostilities of the text. It can be intimidating to come out as an atheist, especially in a religious community. Jillette found that having "out" atheist role models helped him feel unalone.

Henry Rollins: The One Decision that Changed My Life Forever

Punk legend Henry Rollins describes the biggest turning point in his life: the moment he decided to leave his job as manager of a Häagen-Dazs store and eventually become the lead singer of Black Flag. It was the courage to take a risk, plus a whole lot of luck, that got Rollins to where he is today.

5 Programming Languages Everyone Should Know

Java is "heavyweight, verbose, and everyone loves to hate it," but programmer Larry Wall still thinks you should know it. In this video, he offers suggestions for people interested in learning languages, as well as suggestions for those significantly less invested in computer programming.

The Importance of Unbelief

If you assume there’s no afterlife, Stephen Fry says, you’ll likely have a fuller, more interesting "now" life. The actor and comedian details the positive influence philosophers have had on his life, as well as his journey of understanding both what he believes and why he believes it.

Why be happy when you could be interesting?

We don't really want what we think we desire, says philosopher Slavoj Žižek.

James Gleick on the Common Character Traits of Geniuses

This video is part of a series on female genius, in proud collaboration with 92Y's 7 Days of Genius Festival.


The personalities of Isaac Newton and Richard Feynman were, on one level, extremely different. Biographer and former New York Times reporter James Gleick says Newton was argumentative, had few friends, and likely died a virgin. Feynman, on the other hand, loved dancing and going to parties, and had many friends in the scientific community. But in regards to their working habits, both men were solitary and had the ability to concentrate with a sort of intensity that is hard for mortals to grasp. At bottom, Gleick says geniuses tend to have a yearning for solitude which, though fruitful for their professional work, made the task of daily living more burdensome.

The Importance of Doing Useless Things

From poetry and ballet to mathematics and being clever, life is laden with frivolous pursuits that hold no bearing on our ability to survive. Yet, insists Richard Dawkins, if it weren’t for the development of these impractical activities, we wouldn’t be here.

Why monogamy is ridiculous

Dan Savage: the idea that one instance of infidelity should ruin a relationship is a new—and misguided—notion.

Dan Harris: Hack Your Brain's Default Mode With Meditation

Dan Harris explains the neuroscience behind meditation, but reminds us that the ancient practice isn't magic and likely won't send one floating into the cosmic ooze. He predicts that the exercise will soon become regularly scheduled maintenance, as commonplace as brushing your teeth or eating your veggies. Harris, an ABC News correspondent, was turned on to mediation after a live, on-air panic attack. His latest book is 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works--A True Story.

How Intellectuals Betrayed the Poor

For 40 years academics were duped into idolizing the idea of unfettered markets, says Cornel West, and now our society is paying a terrible price.

Why Some Races Outperform Others

A psychologist explains the latest research into education disparity.

Why It's So Hard for Scientists to Believe in God

Some scientists see religion as a threat to the scientific method that should be resisted. But faith "is really asking a different set of questions," says Collins.

Why Facebook Isn't Free

Internet pioneer Jaron Lanier argues that free technologies like Facebook come with a hidden and heavy cost – the livelihoods of their consumers.

How to Tell if You’re a Writer

For John Irving, the need for a daily ration of solitude was his strongest "pre-writing" moment as a child.

Your Behavior Creates Your Gender

Nobody is born one gender or the other, says the philosopher. "We act and walk and speak and talk in ways that consolidate an impression of being a man or being a woman."

Are You a Liberal Snob? Take The Quiz

Charles Mrray designed this quiz to have a salutary effect on bringing to people’s attention the degree to which they live in a bubble that seals them off from an awful lot of their fellow American citizens.

Why You Should Watch Filth

John Waters defends the creation and consumption of obscene films, and recommends some of his personal favorites.

What Are You Worth? Getting Past Status Anxiety.

Writer Alain De Botton says that status anxiety is more pernicious and destructive than most of us can imagine, and recommends getting out of the game altogether.

Sheila Heen on the Psychology of Happiness and Feedback

Sheila Heen, a Partner at Triad Consulting Group and a lecturer on Law at Harvard Law School, explains the psychology behind feedback and criticism. Heen is co-author of "Thanks for the Feedback: The Science and Art of Receiving Feedback Well."

Are You a Psychopath? Take the Test.

Psychologist Kevin Dutton presents the classic psychological test known as "the trolley problem" with a variation. Take the test and measure you response on the psychopathic spectrum.

Here's How to Catch a Liar, If You Really Want To

It’s very complex as to whether or not we really want to catch a liar. We think we do. What if we find out that both of our presidential candidates are lying? Then what do we do? I’m not saying they are; I never comment on anyone in office or running for office. Only after they’re out that they’re fair game. . . . Clinton said, "I didn’t have sex with that woman" and then gave her name. "That woman" is putting her at a distance from himself.

Why I Came Out at Age 81

As a teenager in the '40s, James Randi "would have gotten stoned" for being gay. But when he outed himself to the world in 2010, the reaction was "wonderful."

More playlists
  • Polarization and extreme partisanships have been on the rise in the United States.
  • Political psychologist Diana Mutz argues that we need more deliberation, not political activism, to keep our democracy robust.
  • Despite increased polarization, Americans still have more in common than we appear to.


Imagine everyday citizens engaging in the democratic process. What images spring to mind? Maybe you thought of town hall meetings where constituents address their representatives. Maybe you imagined mass sit-ins or marches in the streets to protest unpopular legislation. Maybe it's grassroot organizations gathering signatures for a popular referendum. Though they vary in means and intensity, all these have one thing in common: participation.

Participatory democracy is a democratic model that emphasizes civic engagement as paramount for a robust government. For many, it's both the "hallmark of social movements" and the gold standard of democracy.

But all that glitters may not be gold. While we can all point to historical moments in which participatory democracy was critical to necessary change, such activism can have deleterious effects on the health of a democracy, too. One such byproduct, political psychologist Diana Mutz argues, can be the lessening political tolerance.

Participation or deliberation?

In her book Hearing the Other Side: Deliberative Versus Participatory Democracy, Mutz argues that participatory democracy is best supported by close-knit groups of like-minded people. Political activism requires fervor to rouse people to action. To support such passions, people surround themselves with others who believe in the cause and view it as unassailable.

Alternative voices and ideologies — what Mutz calls "cross-cutting exposures" — are counterproductive to participation because they don't reinforce the group's beliefs and may soften the image of the opposing side. This can dampen political zeal and discourage participation, particularly among those averse to conflict. To prevent this from happening, groups can become increasingly intolerant of the other side.

"You can have a coup and maximize levels of participation, but that wouldn't be a great thing to do. It wouldn't be a sign of health and that things were going well."

As the book's title suggests, deliberative democracy fosters a different outlook for those who practice it. This model looks toward deliberation, communication, compromise, and consensus as the signs of a resilient democracy. While official deliberation is the purview of politicians and members of the court, it's worth noting that deliberative democracy doesn't mean inactivity from constituents. It's a philosophy we can use in our daily lives, from community memberships to interactions on social media.

"The idea is that people learn from one another," Mutz tells Big Think. "They learn arguments from the other side as well as learn more about the reasons behind their own views. [In turn], they develop a respect for the other side as well as moderate their own views."

Mutz's analysis leads her to support deliberation over activism in U.S. politics. She notes that the homogeneous networks required for activism can lead to positive changes — again, there are many historical examples to choose from. But such networks also risk developing intolerance and extremism within their ranks, examples of which are also readily available on both the right and left.

Meanwhile, the cross-cutting networks required for deliberative democracy offer a bounty of benefits, with the only risk being lowered levels of participation.

As Mutz writes: "Hearing the other side is also important for its indirect contributions to political tolerance. The capacity to see that there is more than one side to an issue, that political conflict is, in fact, a legitimate controversy with rationales on both sides, translates to greater willingness to extend civil liberties to even those groups whose political views one dislikes a great deal."

Of politics and summer camp

(Photo by Fox Photos/Getty Images)

Take that! A boxing bout between two members of a schoolboys' summer camp at Pendine, South Wales, takes place in a field within a ring of cheering campmates.

Of course, listening openly and honestly to the other side doesn't come naturally. Red versus blue. Religious versus secular. Rural versus cosmopolitan. We divide ourselves into polarized groups that seek to silence cross-cutting communication in the pursuit of political victory.

"The separation of the country into two teams discourages compromise and encourages an escalation of conflict," Lilliana Mason, assistant professor of Government and Politics at the University of Maryland, writes in her book Uncivil Agreement: How Politics Became Our Identity. "The cooperation and compromise required by democracy grow less attainable as partisan isolation and conflict increase."

Mason likens the current situation to Muzafer Sherif's famous Robbers Cave Experiment.

In the early 1950s, Sherif gathered a group of boys for a fun summer camp at Robbers Cave State Park, Oklahoma. At least, that was the pretense. In reality, Sherif and his counselors were performing an experiment in intergroup conflict that would now be considered unethical.

The 20 boys were divided into two groups, the Rattlers and the Eagles. For a while, the counselors kept the groups separate, allowing the boys to bond only with their assigned teammates. Then the two groups were introduced to participate in a tournament. They played competitive games, such as baseball and tug-o-war, with the winning team promised the summer camp trophy.

Almost immediately, the boys identified members of the other team as intruders. As the tournament continued, the conflict escalated beyond sport. The Eagles burned a Rattlers flag. The Rattlers raided the Eagles' cabin. When asked to describe the other side, both groups showed in-group favoritism and out-group aggression.

Most troubling, the boys wholly assumed the identity of an Eagle or Rattler despite having never been either before that very summer.

"We, as modern Americans, probably like to think of ourselves as more sophisticated and tolerant than a group of fifth-grade boys from 1954. In many ways, of course, we are," Mason writes. "But the Rattlers and the Eagles have a lot more in common with today's Democrats and Republicans than we would like to believe."

Like at Robbers Cave, signs of incendiary conflict are easy to spot in U.S. politics today.

"Political Polarization in the American Public", Pew Research Center, Washington, D.C. (June 12, 2014)

A 2014 Pew survey found that the ideological overlap between Democrats and Republicans is much more distant than in the past. More Republicans lie further right of moderate Democrats than before and vice versa. The survey also found that partisan animosity had doubled since 1994.

In her book, Mason points to research that shows an "increasing number of partisans don't want party leaders to compromise," blame "the other party for all incivility in government," and abhor the idea of dating someone from outside their ideological group.

And let's not forget Congress, which has grown increasingly divided along ideological lines over the past 60 years.

A dose of daily deliberation

Painting by Charles Francois Jalabert (1819-1901) 1846. Beaux-Arts museum, Nimes, France. Photo by Leemage/Corbis via Getty Images.

Horace, Virgil and Varius at the house of Maecenas.

A zero-sum mindset may be inevitable in a summer camp tournament, but it's detrimental if taken into wider society and politics. Yet if participatory democracy leads to the silencing of oppositional voices, a zero-sum mindset is exactly what we get. Conversely, creating networks that tolerate and support differing opinions offers non-zero benefits, like tolerance and an improvement of one's understanding of complicated issues.

Mutz wrote her book in 2006, but as she told us in our interview, the intervening years have only strengthened her resolve that deliberation improves democratic health:

"Right now, I'm definitely on the side of greater deliberation rather than just do whatever we can to maximize levels of participation. You can have a coup and maximize levels of participation, but that wouldn't be a great thing to do. It wouldn't be a sign of health and that things were going well. Democracy [must be] able to absorb differences in opinion and funnel them into a means of governing that people were okay with, even when their side didn't win."

Unfortunately, elected officials and media personalities play up incivility and the sense of national crisis for ratings and attention, respectively. That certainly doesn't help promote deliberation, but as Mutz reminded us, people perceive political polarization to be much higher than it actually is. In our daily lives, deliberative democracy is more commonplace than we realize and something we can promote in our communities and social groups.

Remember that 2014 Pew survey that found increased levels of partisan animosity? Its results showed the divide to be strongest among those most engaged and active in politics. The majority of those surveyed did not hold uniform left or right views, did not see the opposing party as an existential threat, and believed in the deliberative process in government. In other words, the extremes were pulling hard at the poles.

Then there's social media. The popular narrative is that social media is a morass of political hatred and clashing identities. But most social media posts have nothing to do with politics. An analysis of Facebook posts from September 2016, the middle of an election year, found the most popular topics centered on football, Halloween, Labor Day, country music, and slow cookers.

And what of political partisanship and prejudice? In an analysis of polarization and ideological identity, Mason found that labels like "liberal" and "conservative" had less to do with values and policy attitudes – as the majority of Americans agree on a substantial number of issues – and more to do with social group identification.

Yes, we all know those maps that media personalities dust off every election year, the ones that show the U.S. carved up into competing camps of red and blue. The reality is far more intricate and complex, and Americans' intolerance for the other side varies substantially from place to place and across demographics.

So while participation has its place, a healthy democracy requires deliberation, a recognition of the other side's point of view, and the willingness to compromise. Tolerance may not make for good TV or catchy political slogans, but it's something we all can foster in our own social groups.

Understanding what tolerance means in a highly polarized America

  • The education field has a wealth of cognitive science research that reveals how people learn, yet the applied practice happening is schools shows an enormous disconnect.
  • Things like school bells, siloed 'one-hour-one-subject' classes, traditional grades, and standardized testing are outdated design features of the education system.
  • Equitably educating all learners across diverse populations to help them be as successful as possible will require education innovators to put cognitive science to work in the field, and to re-educate policymakers on what school could look like.
  • This video is supported by yes. every kid., an initiative that aims to rethink education from the ground up by connecting innovators in a shared mission to conquer "one size fits all" education reform.

Many people believe that chemicals, particularly the man-made ones, are highly dangerous.


After all, more than 80,000 chemicals have been synthesised for commercial use in the United States, and many have been released into the environment without proper safety testing. Should we be afraid of the synthetic chemicals that permeate our world?

While it is not possible to compare the toxicity of all natural and synthetic chemicals, it is worth noting that the five most toxic chemicals on Earth are all naturally found. When it comes to pesticides, some of the newer man-made versions are remarkably safe to humans; and at high doses, these pesticides are as toxic as table salt and aspirin. Rats continually exposed to low doses of these pesticides (ie, doses found in the environment) don't develop cancer or problems in growth and reproduction. There are many natural pesticides that are produced by plants, some of which are also carcinogenic, and although this does not make synthetic pesticides safe, it does remind us that simple oppositions between 'safe and natural' and 'deadly and synthetic' are not helpful ways to analyse risk.

I study toxicology: I look at the effects of substances on living organisms. All substances (natural and artificial) are harmful if the exposure is high enough. Even too much water consumed within a very short time can dilute the salts in the blood, and cause brain cells to swell. A number of marathon runners have collapsed and died because of consuming excessive amounts of water with no salt.

Toxicologists believe that nearly every substance is safe in certain amounts. Take the example of botulinum, the most poisonous substance on Earth. Just 50 grammes of the toxin spread evenly worldwide would kill everyone. But, in very minute amounts, it is safely used for cosmetic purposes in Botox. Thus the adage 'the dose makes the poison'.

Apart from understanding what doses make a substance 'safe' or 'unsafe', toxicologists also love figuring out how a substance causes a harmful effect. How exactly does smoking cause lung cancer? Once we find a mechanism through which chemicals in smoke cause cancer (and we have), we can be more confident about smoking's role in lung cancer. Merely showing that smokers have a higher rate of cancer isn't evidence, since it is easy to find two factors whose patterns correlate. Look at the graph below: it shows that higher rates of divorce in Maine correspond to a higher per-capita consumption of margarine:


Courtesy Tyler Vigen/Spurious Correlations


While we wouldn't think that this graph proves anything, we are less likely to question correlations that might seem more plausible. For example, the graph below shows that higher exposure to mercury through vaccinations corresponds to higher rates of autism:


Courtesy David Geier and Mark Geier, 2004


Causal link can be established in two ways: by showing how a chemical can cause a certain effect or by fulfilling a set of conditions called Hill's criteria. Hill's criteria requires that we consistently find a correlation between the chemical and effect in different populations, that the effect only shows up after chemical exposure and, if lab studies are conducted, we should obtain similar correlations between chemical and effect.

One can argue that, though there is no conclusive evidence presently to show that some chemicals cause health problems, it's better to be safe than sorry and so restrict the chemical before health problems emerge. Yet while this idea is tempting, it ignores a basic truth: risk exists in nearly everything. Walking outside (we could get mugged), travelling in cars and planes (we could crash), eating food (we could ingest plant oestrogens or the organic pesticide copper sulphate) or drinking water (parts of the US and Bangladesh have high levels of naturally occurring fluoride and arsenic, respectively). We therefore need to understand probability: is the chemical exposure high enough for a high probability of adverse effects? We also need to know the risks of using an alternative chemical – or no chemical at all.

Studies have shown that people vary widely at ranking risks. Below is a snapshot of how the general public and experts ranked risk in 1979 (where 1 is the riskiest, and 30 the least risky).


Courtesy Federal Emergency Management Agency, 2007. Adapted from Slovic et al, 1979

It seems that laypeople rank risks that receive more media attention or have more vivid imageries higher than the more commonplace risks. Today, the public perceives a higher health risk from genetically engineered crops than experts do.

So while it is good to strive for the lowest possible risk, it is important to also consider any benefits, and not disallow things merely because of the risk they pose. The following examples explain this reasoning:

  • Wind turbines kill birds and bats, dams kill fish, and the manufacture of solar cells exposes workers to dangerous chemicals. But how do those risks compare with the risks of global warming and respiratory illness through continued use of fossil fuels? Do the benefits of replacing fossil fuels outweigh the risks of developing alternative energy sources?
  • Birth control pills are very effective in preventing unwanted pregnancies and thus lessen our burden on the planet's resources. But their use leads to increased hormone levels in streams and rivers, and the feminisation of male fish and decreases in fish populations.
  • The insecticide DDT (now banned in most countries worldwide) caused several bird populations to crash. Yet prior to its ban, when safer alternatives did not exist, it saved millions of human lives by preventing diseases such as malaria and typhus.

Regulators partly decide whether to allow a certain chemical into the marketplace by tallying up its costs and benefits. This can seem crude. For example, the US Environmental Protection Agency (EPA) values a human life at nearly $10 million. Thus, if a pesticide has a one in a 100,000 chance of causing a neurodegenerative disorder in people who apply it, and 1 million agricultural workers could be exposed to it, then the benefit of not registering the pesticide is $100 million (as 10 people will be protected by this decision). Unless the cost of reducing pesticide exposure to the workers exceeds $100 million, it is unlikely to be registered.

The EPA has been analysing the safety of chemical pesticides for many years, and it recently began analysing the safety of the other chemicals it regulates. Nevertheless, there are several uncertainties when it comes to understanding the toxicity and risks of any chemical. Regulators try to deal with it by using margins of safety. This means that if x dose of a chemical is found safe in rats, then only doses that are at least 100- or 1,000-fold lower are considered safe in humans. However, this doesn't guarantee that we are exposed only to safe levels of chemicals, and toxicologists don't always look for effects – such as disruption of hormonal functions – that manifest only at low doses. Also, concerns about long-term exposure to a mix of chemicals are valid as this is rarely tested in the lab. (One Danish study found that the average adult's risk from consuming different pesticides in food is similar to the risk of drinking one glass of wine every three months. However, this is far from a comprehensive analysis.)

Ultimately, though risk and uncertainty exist on all sides, people seem to be averse only to certain kinds of risks. And while we should undoubtedly work to reduce harmful chemical exposure and come up with safer alternatives, we also need to realise that our excessive phobia of chemicals, particularly synthetic ones, can often be unwarranted.

Correction: this article originally claimed that toxins produced by plants cause cancer at the same rate as synthetic chemicals. This claim was not supported by current research and has been corrected. Aeon counter – do not remove

This article was originally published at Aeon and has been republished under Creative Commons. Read the original article.

Imagine you're dining out at a casual restaurant with some friends. After looking over the menu, you decide to order the steak. But then, after a dinner companion orders a salad for their main course, you declare: “I'll have the salad too."


This kind of situation – making choices that you probably otherwise wouldn't make were you alone – probably happens more often than you think in a wide variety of settings, from eating out to shopping and even donating to charity. And it's not just a matter of you suddenly realizing the salad sounds more appetizing.

Prior research has shown people have a tendency to mimic the choices and behaviors of others. But other work suggests people also want to do the exact opposite to signal their uniqueness in a group by making a different choice from others.

As scholars who examine consumer behavior, we wanted to resolve this discrepancy: What makes people more likely to copy others' behavior, and what leads them to do their own thing?

A social signal

We developed a theory that how and why people match or mimic others' choices depends a lot on the attributes of the thing being selected.

Choices have what we call “ordinal" attributes that can be ranked objectively – such as size or price – as well as “nominal" attributes that are not as easily ranked – such as flavor or shape. We hypothesized that ordinal attributes have more social influence, alerting others to what may be seen as “appropriate" in a given context.

Nominal attributes, on the other hand, would seem to be understood as a reflection of one's personal preferences.

So we performed 11 studies to test our theory.

Size may be social, but flavor remains a personal choice.

One scoop or two

In one study conducted with 190 undergraduate students, we told participants that they were on their way to an ice cream parlor with a friend to get a cone. We then told our would-be ice cream consumers that their companion was getting either one scoop of vanilla, one scoop of chocolate, two scoops of vanilla or two scoops of chocolate. We then asked participants what they wanted to order.

We found that people were much more likely to order the same size as their companion but not the same flavor.

The participants seemed to interpret the number of scoops the companion ordered as an indication of what's appropriate. For example, ordering two scoops might signal "permission" to indulge or seem the more financially savvy – if less healthy – choice, since it usually costs only marginally more than one. Or a single scoop might suggest "let's enjoy some ice cream – but not too much."

The choice of chocolate or vanilla, on the other hand, is readily understood as a personal preference and thus signals nothing about which is better or more appropriate. I like vanilla, you like chocolate – everyone's happy.

We also asked participants to rate how important avoiding social discomfort was in their decision. Those who ordered the same number of scoops as their companion rated it as more important than those who picked a different amount.

Examining other contexts

In the other studies, we replicated our results using different products, in various settings and with a variety of ordinal and nominal attributes.

For example, in another experiment, we gave participants US$1 to buy one of four granola bars from a mock store we set up inside the University of Pittsburgh's Katz/CBA Business Research Center. As the ordinal attribute, we used brand prestige: They could pick either a more expensive well-known national brand or a cheaper one sold by a grocery store under its own label. Our nominal attribute was chocolate or peanut butter.

Before making the choice, a "store employee" stationed behind the checkout register told participants she or he had tested out a granola bar, randomly specifying one of the four – without saying anything about how it tasted. We rotated which granola bar the employee mentioned every hour during the five-day experiment.

Similar to the ice cream study, participants tended to choose the brand that the employee said he or she had chosen – whether it was the cheaper or pricier one – but ignored the suggested flavor.

Moving away from food, we also examined influences on charitable donations. In this study, we recruited online participants who were paid for their time. In addition, we gave each participant 50 cents to either keep or donate to charity.

If they chose to donate the money, they could give all of it or half to a charity focused on saving either elephants or polar bears. Before they made their choice, we told them what another participant had supposedly decided to do with their money – randomly based on one of the four possibilities.

The results were the same as in all our other studies, including ones we conducted involving different brands and shapes of pasta and varieties and taste profiles of wine. People matched the ordinal attribute – in this case the amount – but paid little heed to the nominal attribute – the chosen charity – which remained a personal preference.

These kinds of social cues regarding others' choices are everywhere, from face-to-face interactions with friends to online tweets or Instagram posts, making it difficult to escape the influence of what others do on our own consumption choices.

And if we believe we're making our companions feel more comfortable while still choosing something we like, what's the harm in that?

Kelly L. Haws, Associate Professor of Marketing, Vanderbilt University; Brent McFerran, W. J. Van Duse Associate Professor, Marketing, Simon Fraser University, and Peggy Liu, Assistant Professor of Business Administration, University of Pittsburgh

This article is republished from The Conversation under a Creative Commons license. Read the original article.

  • A Twitter account claiming to represent Google employees interested in the strike says more than 400 workers have so far pledged to join the protests.
  • Global Climate Strike is a global protest against calling for urgent action on climate change.
  • Google has recently faced criticism for its partnerships with oil and gas companies.


Google employees plan to join fellow tech workers from Amazon and Microsoft on Friday to protest the fossil fuel industry as part of the Global Climate Strike.

Global Climate Strike is a climate change protest scheduled to occur in at least 150 countries from Sept. 20 to 27, coinciding with the United Nations' 2019 Climate Action Summit on Sept. 23. The protests are calling for "climate justice for everyone" and an end to the use of fossil fuels.

"We need to act right now to stop burning fossil fuels and ensure a rapid energy revolution with equity, reparations and climate justice at its heart," reads a statement on the Global Climate Strike website.

As of Tuesday afternoon, more than 400 Google employees had planned to walk out on Friday, according to the Google Workers for Action on Climate Change Twitter account. It's unclear exactly what Google employees are demanding from their company, but the Google Workers for Action on Climate Change Twitter account showed protest signs calling for zero contracts with oil and gas companies.

Despite its progressive public stance on climate change, Google has faced criticism in recent years for partnering with oil and gas companies in an attempt to use technology to help automate the industry. The company has also established an oil, gas and energy division, headed by Darryl Willis, a 25-year veteran of BP. The Wall Street Journal described this division as "part of a new group Google has created to court the oil and gas industry." Microsoft and Amazon have made similar partnerships.

Jack Kelly, who runs the nonprofit Open Climate Fix and formerly worked as a research engineer at Google's DeepMind, tweeted:

"I'm so pleased this is happening. Google Cloud's enthusiastic sales pitch to upstream oil & gas producers heavily influenced my decision to leave Google."

Amazon employees, meanwhile, have tied three key demands to Friday's walkout, according to Amazon Employees for Climate Justice:

  • Zero emissions by 2030: Pilot electric vehicles first in communities most impacted by our pollution
  • Zero custom Amazon Web Services (AWS) contracts for fossil fuel companies to accelerate oil and gas extraction
  • Zero funding for climate denying lobbyists and politicians
The upcoming walkout comes less than a year after more than 20,000 Google employees walked off the job to protest the company's decision to give seven-figure exit packages to male executives accused of sexual misconduct. It's possible that, as big tech companies continue to see their employees increasingly engage in activism, Silicon Valley workers might feel more empowered to voice their philosophical and political complaints against these behemoth organizations, and without consequence.
After all, research continues to show that people are willing to make significant sacrifices in order to pursue meaningful work. The question that tech employees are increasingly raising is: Are their employers willing to do the same?