from the world's big
Steven Pinker's 13 rules for writing better
The Harvard psychologist loves reading authors' rules for writing. Here are his own.
- Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
- When it comes to writing, he's a student and a teacher.
- Here's are his 13 rules for writing better, more simply, and more clearly.
1. Reverse-engineer what you read.
1. Reverse-engineer what you read. If it feels like good writing, what makes it good? If it’s awful, why?— Steven Pinker (@Steven Pinker)1547397620.0
2. Prose is a window onto the world.
2. Prose is a window onto the world. Let your readers see what you are seeing by using visual, concrete language.— Steven Pinker (@Steven Pinker)1547397620.0
3. Don’t go meta.
3. Don’t go meta. Minimize concepts about concepts, like “approach, assumption, concept, condition, context, framew… https://t.co/SSssjN9QmJ— Steven Pinker (@Steven Pinker)1547397621.0
4. Let verbs be verbs.
4. Let verbs be verbs. “Appear,” not “make an appearance.”— Steven Pinker (@Steven Pinker)1547397622.0
5. Beware of the Curse of Knowledge.
5. Beware of the Curse of Knowledge: when you know something, it’s hard to imagine what it’s like not to know it. M… https://t.co/eaV5GmrLqx— Steven Pinker (@Steven Pinker)1547397623.0
Interlude: Steven Pinker's take on human nature. Is it evil?
6. Omit needless words.
6. Omit needless words (Will Strunk was right about this).— Steven Pinker (@Steven Pinker)1547397623.0
7. Avoid clichés like the plague.
7. Avoid clichés like the plague (thanks, William Safire).— Steven Pinker (@Steven Pinker)1547397623.0
8. Old information at the beginning, new information at the end.
8. Old information at the beginning of the sentence, new information at the end.— Steven Pinker (@Steven Pinker)1547397624.0
9. Save the heaviest for last.
9. Save the heaviest for last: a complex phrase should go at the end of the sentence.— Steven Pinker (@Steven Pinker)1547397624.0
Interlude: Steven Pinker's take on libertarianism (at any age, it's marginal).
10. Prose must cohere.
10. Prose must cohere: readers must know how each sentence is related to the preceding one. If it’s not obvious, us… https://t.co/Go2D8Y47yx— Steven Pinker (@Steven Pinker)1547397626.0
11. Revise several times.
11. Revise several times with the single goal of improving the prose.— Steven Pinker (@Steven Pinker)1547397626.0
12. Read it aloud.
12. Read it aloud.— Steven Pinker (@Steven Pinker)1547397627.0
13. Find the best word.
13. Find the best word, which is not always the fanciest word. Consult a dictionary with usage notes, and a thesaurus.— Steven Pinker (@Steven Pinker)1547397627.0
Want to dig further into Pinker's writing style? Here's the book he wrote on the subject. Enjoy!
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Construction of the $500 billion dollar tech city-state of the future is moving ahead.
- The futuristic megacity Neom is being built in Saudi Arabia.
- The city will be fully automated, leading in health, education and quality of life.
- It will feature an artificial moon, cloud seeding, robotic gladiators and flying taxis.
The Red Sea area where Neom will be built:
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Frequent shopping for single items adds to our carbon footprint.
- A new study shows e-commerce sites like Amazon leave larger greenhouse gas footprints than retail stores.
- Ordering online from retail stores has an even smaller footprint than going to the store yourself.
- Greening efforts by major e-commerce sites won't curb wasteful consumer habits. Consolidating online orders can make a difference.
A pile of recycled cardboard sits on the ground at Recology's Recycle Central on January 4, 2018 in San Francisco, California.
Photo by Justin Sullivan/Getty Images<p>A large part of the reason is speed. In a competitive market, pure players use the equation, <em>speed + convenience</em>, to drive adoption. This is especially relevant to the "last mile" GHG footprint: the distance between the distribution center and the consumer.</p><p>Interestingly, the smallest GHG footprint occurs when you order directly from a physical store—even smaller than going there yourself. Pure players, such as Amazon, are the greatest offenders. Variables like geographic location matter; the team looked at shopping in the UK, the US, China, and the Netherlands. </p><p>Sadegh Shahmohammadi, a PhD student at the Netherlands' Radboud University and corresponding author of the paper, <a href="https://www.cnn.com/2020/02/26/tech/greenhouse-gas-emissions-retail/index.html" target="_blank">says</a> the above "pattern holds true in countries where people mostly drive. It really depends on the country and consumer behavior there."</p><p>The researchers write that this year-and-a-half long study pushes back on previous research that claims online shopping to be better in terms of GHG footprints.</p><p style="margin-left: 20px;">"They have, however, compared the GHG emissions per shopping event and did not consider the link between the retail channels and the basket size, which leads to a different conclusion than that of the current study."</p><p>Online retail is where convenience trumps environment: people tend to order one item at a time when shopping on pure player sites, whereas they stock up on multiple items when visiting a store. Consumers will sometimes order a number of separate items over the course of a week rather than making one trip to purchase everything they need. </p><p>While greening efforts by online retailers are important, until a shift in consumer attitude changes, the current carbon footprint will be a hard obstacle to overcome. Amazon is trying to have it both ways—carbon-free and convenience addicted—and the math isn't adding up. If you need to order things, do it online, but try to consolidate your purchases as much as possible.</p><p>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>
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