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Robert Montenegro

Ideafeed Editor

Robert Montenegro is a writer and dramaturg who regularly contributes to Big Think and Crooked Scoreboard. He lives in Washington DC and is a graduate of Loyola Marymount University in Los Angeles.

Twitter: @Monteneggroll. Website:

Remember when you only went to Amazon to buy books? Or when Netflix only let you watch other companies' shows? Or when Reddit was just a place to see what was trending online? The sky's the limit now for these and other brands evolving into media companies.
Cinco de Mayo is not, as many Americans assume, Mexico's Independence Day. It's not even an important holiday south of the border. Instead, its modern roots can be traced to Mexican-Americans in the 1960s and the opportunism of wily beer distributors.