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Juliana Silva

Juliana Silva is a communications coach for Clarity Media Group, an opinion columnist at CNN.com, and the co-author of Speak Memorably.

A woman with long blonde hair, wearing a dark sleeveless top and a gold necklace, smiles at the camera against a plain gray background.

Book cover for "Speak, Memorably: The Art of Captivating an Audience" by Bill McGowan and Juliana Silva, featuring "an excerpt from" on a split orange and light background, inspired by Francis Coppola’s distinctive visual storytelling.

Want the secret to stunning presentations? Ask Hollywood legend Francis Ford Coppola

The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.